October Traffic + Income Report

October Traffic + Income Report| Lemon and the Sea: My stats and income for the month of October as well as some of the changes that are coming.

Hello lovelies! This is my third traffic and income report and it's also the first time that I paid myself from my business. That was both exciting and a little strange (writing a check to yourself is weird if you've never done it before).

If you've been reading for a while (or if you're on my VIP list) you've probably noticed that I haven't been posting as much recently. Lemon and the Sea is in a transition right now and while I'm still working out exactly what that will look like, I do know that I'm being called to focus more on running a faith-centered business and creativity in general. 

I'll still have my design services (although they will be changing a bit) and I'm in the process of designing a creating more items for all of you to enjoy. I'm also in the process of Beta Testing my first online course, which walks you through the entire process of setting up a Squarespace site like I do for my clients.

Website Visitors

According to Google Analytics, I had 2,131 pageviews this month (down by 186) and 591 visitors (up by 72). The total bounce rate was 60%, which means that almost half of the people visiting my site were taking long enough to explore.

Out of the 905 sessions on my site, 346 came directly to my site, 300 came from social media, and 229 were referred from another website. 

Tops Posts & Pages

My most visited page this month was my home page, followed by my Work with Me page. Although I haven't seen any new clients from this page, I am excited that people are checking it out! My top about was How to Write a Killer About Page.


I've seen my newsletter grow from 86 subscribers to 101 in October. I don't think I did anything really special, especially since I wasn't writing posts or promoting much, but I'm still exited! The average open reate decreased to 54%, but by industry standard, that's still pretty awesome.

Social Media

Twitter: 257 followers (up by 43)

Instagram: 100 followers (up by 5)

Facebook: 63 likes (up by 20)

Pinterest: 99 followers (up by 15)


Income & Expenses

October 2015 Earnings:

Freelance Clients: $891

Project Clients: $733.04

Affiliate Links: $0

Total Income: $1624.04


October 2015 Expenses:

Office Supplies: $148.75 (including a Logitech Web Cam)

MailChimp: $10

Calendly: $10

Education: $0.99 (SkillShare was running a promotion)

Tailwind: $89.91 (I'm trying to grow my Pinterest, so I invested for the year)

Tithe: $133.95

Total Expenses: $393.60


Total Profit: $1,230.44 (before taxes)

So What's Next?

I'm going to be honest here: I'm not entirely sure yet.

I've been struggling for a while to find a way to stand out in the big world on online designers. There are tons of people out there doing good work and it's easy to get lost in the noise as a small designer with a new business.

Right now, I'm trying to figure out what makes me different and how I can stand out. Part of that is being open about and sharing my faith as it applies to my business. I firmly believe that God gave me this business in order to bring Himself glory. That takes a lot of trust in His plan and it's not something I'm perfect at all the time. I work daily to give my business over to Him and to have faith that He is leading it.

The other part of what I've been exploring is creativity in a broader sense. I love design and creating websites that are both beautiful and purposeful, but I also love so many other creative tasks as well. I'm starting to realize that there is nothing wrong with that, it's just part of how He made me.

I want Lemon and the Sea to become a place where we can all explore who God has made us to be and the passions He has put inside us. I want to build a community of people who are open and willing to be who they are even when the world tells them not to. I want to build a business based on faith (that isn't a mission or a church) and I want to help others do the same. I want to hear God's voice and feel His presence in everything that I'm doing.

If that isn't you, I totally understand. I'm not going to be writing exclusively about faith, but there will certainly be more of that incorporated into my business.If that doesn't serve you and where you are right now, that's okay. 

For now, I'm still exploring and learning. I'm still listening and waiting on God. And if you're doing the same, I want you to know that it's okay. It's okay to be still right now. It's okay if you aren't putting out tons of content. It's okay if you need to step away and evaluate. It's okay to be afraid of what comes next and how people will react. The only thing that's not okay? Letting that fear stop you from doing what you're meant to do.

So, what are you up to right now?