Don’t let your website hurt your marketing

Have you mapped out your marketing plan for Q3 yet?

I’ve been brainstorming on my big plans for the next quarter and marketing is one of the top priorities (mostly collabs and podcast guesting) because I know that’s how I can teach business owners about the power of a strategic website.

But no marketing plan is going to work if you don’t have somewhere to send people after you get them interested in learning more.

For the last few years, I’ve been considering doing a vibrant color on my hair and I finally took the plunge this week. The first place I went after figuring out what I wanted was to my local Facebook mom group. A few names popped up more than once, so then I was on to step 2: researching those stylists.

My next step took me to Instagram to see more of each stylist’s work. But I didn’t stop there.

Great pictures and a Facebook mention are one thing. A professional, trustworthy business is another. And that meant checking out their websites.

Yes, I could have booked through DM and driven 45 minutes with fingers crossed, but I wanted to know that I could trust the person who was putting blue and purple onto my hair.

That’s why having a professional website is so important. And professional doesn’t mean boring (these are fantasy color specialists after all). A website that works well, showcases your work, and highlights your professional training and expertise is the most important part of marketing because it’s where decisions are made.

Make sure your website is giving off the right vibes and making your marketing plan work for you with a Website Audit.

In a Website Audit, I go through every page of your website and evaluate it on 121 different points - including design, strategy, and accessibility.

And so you aren’t left hanging with a to-do list that will take longer than the time it took my friends and I to watch all three extended editions on Lord of the Rings, I also include a walkthrough video of your website so you can see exactly what I’m talking about and a mockup of one page to give you a preview of exactly what a professional, personality-filled website looks like for your business.

Sign up for your Website Audit now and make the most of your Q3 marketing plan.