A Business Owner's Flodesk University Review
Flodesk, my favorite email marketing platform, recently released Flodesk University. It features videos from email marketing and business experts teaching you how to use Flodesk, create engaging email content, create an email marketing strategy, and make money from your email list.
Today I’m sharing my review of the new platform and what’s inside.
* Some links in this post are affiliate links. I only share tools that I personally use and love.
I’ve talked quite a bit about my new favorite email marketing platform, Flodesk, since I switched from ConvertKit last year. I love all the design features, the simple pricing, and the ability to create workflows all in one place.
Since I started using Flodesk, they’ve added more features and workflows, and their newest update is now live: Flodesk University!
It isn’t strange for an email marketing software to offer trainings and tutorials on using their platform (after all, you won’t pay for it if you can’t use it), Flodesk University is unique in that it goes beyond just using Flodesk and covers email marketing topics that all small business owners and creative entrepreneurs can learn from.
What is Flodesk University?
Flodesk University is a “community of Flodesk instructors and members" her to share our knowledge, insights and wisdom” to business owners and creatives who want to create better email marketing campaigns.
Currently, it includes 12 videos broken in 4 different goals:
Getting started with Flodesk
Creating engaging content
Taking your strategy to the next level
Making money while you sleep
Each goal features 4 different topics to help you dive into creating and using email marketing to grow your business.
It also includes a glossary of email marketing terms and you can get a Flodesk University certification.
How can I access it?
Flodesk University it totally free to watch! You can simply go to the website, choose the topic(s) you’re interested, and dive into the lessons.
My thoughts on Flodesk University
I love that the platform is organized and way to use. It’s broken into 4 goals, which makes it easy to decide where to start.
Each lesson includes a short video from an expert instructor, a breakdown of what’s discussed, and course notes with a transcript of the video (yay for accessibility)!
Experts include some names you probably know, like Natalie Franke and Kayla Hollatz, and some I hadn’t heard of before.
Video topics include things like:
Tips for Starting a Business: 5 Questions You Should Always Ask
How to Write a Newsletter (a Really, Really Good One)
Strategies for Launching Your List: How to Build an Email List for Free
How to Use a Quiz to Grow Your Email List
I love that the lessons are short and easy to implement. I also love that no matter what email marketing platform you use, you can learn from something in the series - it’s not all tied to using Flodesk.
I was a bit confused by the Flodesk University certification since it doesn’t require any kind of test of your knowledge and is instead a badge you can download and use on your website or social media. I’m all for sharing what you’re learning, but I think calling it a certification is a little misleading.
I’d also like to see more topics as the University grows so that it really becomes a one-stop place to learn email marketing basics.
Overall, I think Flodesk University is a great way to learn more about email marketing in a quick, actionable way and it can be beneficial for all types of businesses who could benefit from email marketing and growing a strategic email list.
If you aren’t’ already using Flodesk, you can get 50% off with my link.
