Hosting a Podcast that Supports Your Business

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Today I’m talking about hosting a podcast that supports your business. As I approach 100 episodes of Process to Profitability, I’ve talked to a lot of people about why I started a podcast and how I run it while still maintaining my service-based business. Podcasting has become the main way I create content to support my business, so today I’m sharing how I got started, how my podcast grew, and what you should consider if you want to start a podcast of your own.

Topics Discussed:

  • My podcast journey

  • Balancing podcasting and business

  • How I find guests for the show

  • Why I record solo episodes

  • Tools I use for my podcast

  • My step-by-step podcast process

  • Resources I recommend if you’re considering starting a podcast

Resources Discussed:

Action Steps:

  1. Apply to be a guest on another podcast to see if you like the medium

  2. Brainstorm ideas for your podcast that support your business and stand out

  3. Research starting a podcast to make sure you have everything in place before you jump in


My Step-by-Step Process

  1. Brainstorm topic and guest for episode OR review guest application

  2. Send or accept guest request

  3. Schedule guest using scheduling system

  4. Obtain guest's headshot and bio (I do this with a form in Acuity when they schedule)

  5. Send customized interview questions (1 week before interview at the latest)

  6. Create custom graphics for episode

  7. Record interview with guest

  8. Record episode intro (immediately after interview)

  9. Send guest gift

  10. Edit episode and add intro & outro

  11. Write episode shownotes (including links) and schedule to be published on the same date as the episode

  12. Email guest with their custom graphics, date their podcast will go live, and the link to their episode (1 week before)

  13. Promote on social media on published date

Partnering with an OBM with Brooke Jackson

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Today I’m talking about partnering with an OBM or team with Brooke Jackson. Brooke starts by explaining what an Online Business Manager does and how they work with business owners. We discuss the types of tasks an OBM can do and what they won’t do in your business. We then talk about building a team, with or without an OBM to help, including choosing the right people to hire, on-boarding new team members, and managing your team.

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Connect with Brooke:

Brooke Jackson is an Online Business Manager (OBM) for female entrepreneurs who are ready to take their business to the next level. She genuinely helps female online-business owners by taking over almost all of their current operations, business systems, team leading, planning & timelines, launches, and project management. Brooke has a passion and love for animals, worldly cultures, and online business.

 

Topics Discussed:

  • What an OBM does and how she can work with a business owner

  • The main types of tasks that an OBM can do for a business

  • How to partner with an OBM

  • What an OBM won’t do in your business

  • Tips for business owners who need to build a team, but can’t afford an OBM

  • Choosing the right type of person to hire first in your business

  • On-boarding new team members

  • Managing your team, whether or not you have an OBM to help

  • When you should start thinking about hiring an OBM for your business

Resources Discussed:

Action Steps:

  1. Start breaking down everything you do in your business and organize into daily, bi-daily, weekly, bi-weekly, monthly, quarterly.

  2. Start documenting those processes! Break out anywhere you want to record them and write out the steps you take to perform actions along with guidelines & loom videos if needed

  3. Start assessing yourself as a leader. Get to know yourself and your working style.

What’s Included with Your Website Design

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Today I’m talking about what’s included with your website design when you work with Lemon and the Sea. One of the most frequently asked questions I get as a designer is “is this thing included in your quote?” so today I’m taking some time to lay out what I include with every website design and to talk about why it’s important to ask these types of questions when you choose a website designer.

Topics Discussed:

  • Why is it important to know what’s included when you work with a website designer

  • What I include for website strategy clients

    • Resizing images

    • SEO descriptions based on your keywords

    • Tutorial library

    • Custom tutorial videos

    • Post-launch support

    • Setting up Google analytics

    • Setting up Google search console

    • Testing before and after launch to make sure all links are working

    • Importing blog content

    • Mock-ups for design options

    • PDF guides to help you with SEO and launching

    • Connecting your domain and email address to Squarespace

    • Mobile design

    • Custom code to make your website more than just a template

    • Creating/tweaking small graphics

    • Creating a  mood board and color palette (if you don’t already have one)

    • Choosing fonts (if you don’t already have them)

    • Access to the plug-ins I have available (plug-ins I have not purchased already are extra)

    • Connecting to your email newsletter provider (but not setting up your newsletter)

    • Video or phone calls to discuss the design,  make changes in real time, and answer any other questions you may have

    • Outlines for page content so you can write your copy

  • What I include for website customization clients

    • Resizing images

    • Tutorial library

    • Custom tutorial videos

    • Post-launch support

    • Setting up Google analytics

    • Testing before and after launch to make sure all links are working

    • Mock-ups for design options

    • Mobile design

    • Custom code to make your website more than just a template

    • Creating/tweaking small graphics

    • Video or phone calls to discuss the design and make changes in real time

    • Suggestions for ways you can improve your current website design (that aren’t already on our to-do list)

  • Why I think it’s important to include these pieces in my design projects

Resources discussed:

Managing Entrepreneurial Anxiety with Wendy Breakstone

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Today I’m talking about managing entrepreneurial anxiety with Wendy Breakstone. We have a great conversation for you to listen in on today talking about why entrepreneurs tend to struggle with anxiety, how we can set and achieve goals in our businesses, and some recommendations for future planning. Wendy also talks about systems that we need to set up in our businesses that are fairly simple to help you get started and feel confident when you’re showing up in your business and for your clients.

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Connect with Wendy:

Wendy Breakstone is a Business Success Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presence, and foundational business systems. She got her own entrepreneurial start helping independent retail owners take control of their bookkeeping and business systems and soon transitioned to helping clients build and integrate ecommerce into their marketing and brand strategy. Today Wendy follows her passion for coaching entrepreneurs that struggle with business anxiety, overwhelm and frustration. She helps them take control and feel more confident by creating simple systems and strategies for long-term success. Wendy believes that when you simplify, success follows.

Topics Discussed:

  • Some reasons why entrepreneurs tend to struggle with anxiety

  • How to set and achieve goals when anxiety gets in the way

  • Wendy’s recommendations for choosing what to focus on when planning for the future

  • The systems you should set up to help your business grow without getting overwhelmed

  • Why the world needs you to show up in your business, even you’re worried

Resources Discussed:

Action Steps:

  1. When setting big goals, do Wendy’s visualization experience

  2. Set a single daily action

  3. Write a list of to-do’s for the day each morning

Choosing What to Invest In

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Today I’m talking about choosing what to invest in for your business. As your business grows, or even when you’re just starting, there are going to be some things you want to really invest in – coaching, professional design or copywriting, events – that aren’t an everyday expense. As the business owner, it’s up to you to decide what you should be investing in and how your money can best be used to support your business as it grows.

Topics Discussed:

  • Why investing in your business is important

  • My philosophy on business investments and why I won’t go into debt

  • The types of things you can invest in

    • Working with a coach

    • Group masterminds

    • Events

    • Software purchases

    • Hiring a designer, copywriter, photographer

    • Hiring employees

  • When you should start investing in your business

Action Steps:

  1. Research purchases or events you would like to invest in.

  2. Make a plan to start saving for these items.

  3. Sign up to get notified of deals and tickets.

Customer Service is Queen with Catherine Hildner

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Today I’m talking about how customer service is queen with Catherine Hildner. We have a great conversation about why customer service is important, what it looks like in our businesses, and how we can set everything up to be really customer focused. Catherine talks about her experience with both good and bad clients and how she has evolved her customer service over time. We also talk about how you create a one-of-a-kind experience without spending a lot of money. I suggest you go check out the Customer Service 101 Hack Sheet she references at the end of the episode – there will be a link to that in the show notes.

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Connect with Catherine:

Catherine Hildner is the creator, designer and heart and soul behind Kitty Meow: A Creative Boutique. At Kitty Meow you can shop beautifully designed paper goodies based on your mood, witty or sweet. Whether you're looking for something witty and even a little rude, or prefer sweet sentiments, she's got you. Catherine is also a wife, mother, anchor-loving philanthropist, and Customer Service Queen.

 

Topics Discussed:

  • The most important parts of having good customer service

  • How you can set up your business to serve your customers well

  • Owning up to your mistakes and celebrating your wins

  • Saying no to potential clients who aren’t a good fit

  • Breaking up with a bad client

  • How you can create a one-of-a-kind experience without spending a lot of money

  • Customer service when you have employees or contractors working for your business

Action Steps:

  1. Create a set of systems and processes for on-boarding customers

  2. Find thoughtful details to include in your customer service

  3. Own up to your mistakes with your customers

My Maternity Leave Plan

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Today I’m talking about my maternity leave plans. If you’ve been following along on social media or to some of the latest podcast episodes, you’ll know that my husband and I are expecting our first child at the beginning of April and I am planning on taking a maternity leave starting the last week of March, which means that I have been doing a lot of preparation over the last few months. Today I’m going to dive into what my maternity leave is going to look like, how I’ve been preparing, and the resources that I’ve used in case you want to plan your own maternity leave or long-term leave from your own business.

Topics Discussed:

  • How I planned for my maternity leave in each trimester

  • Resources I looked at as I planned an extended leave

  • What my maternity leave plans are

  • How I’m outsourcing, delegating, and letting things go as I prepare to go on leave

Resources Discussed:

Accounting, Bookkeeping, and Client Appreciation with Nadia Anderson

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Today I’m talking about accounting, bookkeeping, and client appreciation with Nadia Anderson. We cover a lot of topics in this show including the differences between accounting, bookkeeping, and financial planning, and the types of systems you should have in place as a business owner for your finances. We also talk about getting ready for tax season with quarterly taxes and deductions and how all of that works. Then we talk about client appreciation and how Nadia has used that to build both of her businesses and really create relationships that are ongoing so that she can continue to work with clients, vendors, and team members that she loves.

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Connect with Nadia:

Nadia Anderson is the owner of Virginia Grace, an event management company that creates stress free celebration memories for its clients. She is a certified public accountant (CPA) and a chartered global management accountant (CGMA) with twenty years’ experience. In her accounting practice she supports creative business owners and nonprofit organizations with her unique blend of creativity and business aptitude and experience. She enjoys sharing information and giving practical advice for entrepreneurs to be successful. Follow her on Instagram and Facebook @NadiatheCPA and @vagraceevents.

Topics Discussed:

  • Staying on top of your finances so you aren’t rushing to prepare for tax season

  • The difference between accounting, bookkeeping, and financial planning

  • Building a dream team and who should be on it

  • The types of systems business owners should have in place for bookkeeping and taxes

  • What quarterly taxes are and how they might benefit your business

  • Business deductions including meals and clothing

  • How client appreciation benefits business owners

  • Building referrals through showing appreciation to both clients and vendors

  • How Nadia shows appreciation to her clients before, during, and after working together

Resources Discussed:

Action Steps:

  1. Build your dream team of an accountant, financial advisor, lawyer, insurance agent, and banker

  2. Set aside time every month (or more often) to look at your finances

  3. Consider ways you can show more appreciation to your clients and team members

Outsourcing in Small Ways

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While we’ve talked about outsourcing and hiring in the past, I wanted to give my insight into why outsourcing in small ways can be beneficial to your business. As a business owner, I know that it can be intimidating to think about hiring someone full time or handing over a lot of work to a virtual assistant or other contractor. While that may work for some businesses, and is very beneficial as you grow, starting small can ease your workload and help you better serve your clients right where you are now.

Topics Discussed:

  • Why you should start small when choosing to outsource

  • Figuring out what to outsource in your business

  • Finding people or programs that you trust

  • Working with someone to make sure everything is running smoothly

  • How I started outsourcing at Lemon and the Sea

Action Steps:

  1. Make a list of tasks you would like to get off your plate

  2. Create a detailed description of the work you’re looking to outsource

  3. Ask your friends or trusted Facebook groups for references of people who may be able to help

Creating Your Email Welcome Sequence with Sarah Anderson

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Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.

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Connect with Sarah:

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.

 

Topics Discussed:

  • Why you need a welcome sequence for your email list

  • Setting a goal for your welcome sequence

  • The types of emails to include and how often you should be emailing

  • Selling in a welcome sequence without feeling pushy

  • Common objections business owners have to creating welcome sequences

  • Setting up your email list so that everyone gets the right emails at the right time

  • Where subscribers should go after they’ve completed your welcome sequence

Resources Discussed:

Action Steps:

  1. Decide on a goal for your welcome sequence

  2. Start to plan the purpose for each email in the sequence

  3. Schedule a time to write your emails with a deadline