Using Instagram to Build Connection and Grow Your Business with Humble & Whole

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Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see entrepreneurs making and the tools they recommend using to help you grow your Instagram following.

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Connect with Humble & Whole

Kendra and Kleneice are the founders of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. They are on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income.

 

Topics Discussed:

  • How using Instagram can benefit your business and your audience
  • Connecting with your community in a genuine way
  • Asking simple questions to increase engagement and learn about your audience
  • Growing your following with people who are your dream clients
  • The types of images you should be sharing
  • Choosing hashtags for your posts
  • Where you should be sharing – IGTV, Stories, Lives, and regular posts
  • The common mistakes that business owners make on Instagram
  • Tools you can use to help you use Instagram more effectively

Resources Discussed:

Action Steps:

  1. Brainstorm some simple questions to ask in your captions

  2. Find a few hashtags for your business

  3. Update your bio to include what you do and who you serve

My Top 3 Strategies for Designing a Website that Fits Your Brand

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Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website.

Topics Discussed:

  • Building a strong foundation for your website by digging into your brand’s mission, vision and values
  • Knowing your dream clients inside and out
  • How your foundation can help you create content and write copy for your website
  • Setting goals for your website
  • Why goals help you focus and make decisions as you design
  • Pushing the limits of what is standard
  • Ways to find inspiration that makes you think differently

Resources Discussed:

Action Steps:

  1. Create a dream client profile including demographics and psychographics
  2. Write down the 3 biggest goals you have for your website
  3. Start a Pinterest board with inspiration from websites and other sources

1. Start with a Strong Foundation

Learn your why, your vision, your mission, and your values

Discovering the heart of your brand means diving deep into the purpose and passion behind your business, as well as focusing on identifying your dream client, brand voice and more. Knowing what drives you and your business will help you create a website strategy that can help you reach your business goals. You’ll walk away feeling well equipped and confident in your ability to better grasp the heart behind your brand, as well as do business in way that enables you to focus on what truly matters in life. Less time spent worrying about how your website is perceived, and more time spent confidently moving forward with a business and website you’re proud to share!

Listen to episode 60 about Getting to the Heart of Your Brand for more questions to help you dig into the heart behind what you're doing.

Know your dream client inside and out

Having a clear understanding of your dream client will enable every touch point of your business to be succinct and effective - especially in the website we’re crafting.

Describe your dream client. Think of the kind of client who enables you to create your best work, gives you total creative freedom, or just gets what your brand stands for and resonates with it! Who do you want to be working with on a regular basis? Go deep with this profile. Give this person a name, an identity, and a way of life.

  1. What are their hopes, dreams, or big goals?
  2. How can your brand help them reach those big dreams or goals?
  3. Do they prioritize price, quality, or ease?
  4. What are three brands they love? Why do they love those brands?
  5. How do you want your dream client to FEEL when they work with you?
  6. What is your dream client struggling with? Where do they need help?
  7. How does your work fit into that struggle and provide value or offer relief?

2. Set Goals and Find Focus

Before you start the design process, it's important to have a bigger goal for your website. This goal should support your business goals and will help you design in a way that helps your business grow.

  • If your website could do just one thing, what would it be?
  • What steps do your dream clients need to take in order to take action?
  • Working backwards, what is first step someone should take on your website?

These are some of the most popular goals creative small businesses set for their websites. Each will affect the way you design differently.

  • Growing an email list
  • Sharing content and educating your audience
  • Booking consult calls with your dream clients
  • Selling a certain product or course

3. Push the Limits

Don’t just stick with what everyone else in your industry is doing or templates that you’ve seen work.

  • Choose the functionality you need
  • Brainstorm on paper first
  • Draw inspiration from other sources
    • Magazines
    • Websites outside the creative industry
    • Books
    • Presentations
  • If you like what someone else is doing, figure out why it works and then apply the reason to your own website without copying the design

5 Updates for a Higher Converting Website

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Simplifying and Delegating with Ashley Gartland

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Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how you can make space for the things you want in your life.

We talk about the best place to start simplifying if you’ve been running your business for a while and then we dive into the topic of delegation. We talk about using delegating to make your work load easier and save time, how you think about delegating whether you’ve done it before or not. Ashley gives us an assignment to help us figure out which tasks we want to hold onto and which we can delegate to tools, systems, or contractors. She also talks about how simplifying in your business can really benefit you and why it’s so important.

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Connect with Ashley

Ashley Gartland works with women entrepreneurs whose business is doing well but who feel like a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Feel Good Effect podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur.

Topics Discussed:

  • Why it’s so important for business owners to simplify
  • The best place to start simplifying if you’ve been running your business for a while
  • Steps you can take to start simplifying
  • How you can use delegation to make your work load easier and save time
  • Where to start when considering delegating
  • Why delegating doesn’t have to cost a lot of money
  • Evaluating what benefits you’ve gotten from delegating

Resources Discussed:

Getting to the Heart of Your Brand

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Today I’m talking about a topic that I’m really excited about – getting to the heart of your brand. In episode 58, I discussed why the heart of your brand and brand strategy matter when designing a website, and today I wanted to dig into how you can figure out what the heart of your brand is. If you’re wondering why this matters when designing a website, I really believe that brand strategy is what takes your website to the next level and gives you the connection with your dream client.

My process is focused on both strategy and design so it’s important that I start off on the right foot by delving deep into the heart of my client’s business. Knowing the heart behind your brand – why you do what you do – can inspire other people to rally around you and take action on what you’re offering. But you can’t design a website that reflects that if you don’t know what it is.

This process of getting to the heart of your brand, your mission, and your core values, and even your messaging can help you to define your brand and then focus on bringing your website to life with strong, strategic design.

Topics Discussed:

  • Why the heart behind your brand matters in business and in design
  • Getting to your bigger Why
  • Finding your vision for your brand
  • Honing your business’s mission
  • Creating values for your brand that will grow with you
  • Learning what sets you apart and makes you different from others in the same industry

Resources Discussed:

Action Steps:

  1. Write down your Why and dig deeper through the Why x 5 method.
  2. Find your business values and add them to your website.
  3. Write down your differentiators

Why the Heart of Your Brand Matters

Discovering the heart of your brand means diving deep into the purpose and passion behind your business, as well as focusing on identifying your dream client, brand voice and more. Knowing what drives you and your business will help you create a website strategy that can help you reach your business goals. You’ll walk away feeling well equipped and confident in your ability to better grasp the heart behind your brand, as well as do business in way that enables you to focus on what truly matters in life. Less stressing about whether your marketing efforts are falling on deaf ears, less time spent worrying about how your website is perceived, and more time spent confidently moving forward with a business and website you’re proud to share!

Your Why

Although it’s easy to think that the most important facet of selling our products or services is our product or service itself, your clients are ultimately attracted to the Why, the heart, behind your work. People don’t buy into What you do, as much as they buy into Why you do it.

  • What would you say is the Why behind your work?

The Why x 5 Method

This method will help you get even deeper into your brand. It forces you to go below the surface to what’s most important and will help you find things that are unique to help you see the heart behind your brand and you move forward in your business. The more honest you are, the better able you are to create connection with your dream clients through shared values and common experiences.

  1. “I design strategic websites in partnership with my clients because I want to see creative business owners own their expertise and build successful business that supports their lives.”
  2. “I design strategic websites in partnership with my clients because I want to see creative business owners step into the calling that God has given them and the important contribution they have to make to the world.”
  3. “I design strategic websites in partnership with creative business owners to help them step into the calling that God has given them because I’ve been in a place of feeling the pressure to find what God has planned for your life while still having to contribute to your family finances.”
  4. This is the step where I thought I couldn’t go any deeper, where I thought I has laid it all out. But I kept writing in order to get my heart on paper. “I love the design and business pieces because I get to use both my practical and creative sides. I love websites because they’re such an important part of a business, but don’t have to be scary. I love working with clients who love serving – they aren’t in it to make money or gain fame, but to make a living serving others by doing what they love.”
  5. “I design strategic websites in partnership with creative business owners to help them step into their calling with confidence in their expertise so that they can focus on serving others instead of worrying about creating growth and income. As a website strategist, I get to support their goals at they serve and support their families.”

Your Vision

The vision behind your work is what you’re striving to accomplish as a result of the Why that drives you. An intentional vision can create a measurable standard of success, identify your business’s direction as you move forward, inspire action, cultivate a sense of community with your team, honor your brand’s values, and speak to your brand’s strengths. It’s most effective with used to guide choices as your business grows and moves forward.

  • What is it about your Why that keeps you excited, fired up and motivated?
  • What are your brand’s goals?
  • Why do those goals inspire you?
  • At the end of your career, what do you want your business to have stood for?
  • What impact do you hope to leave through your work?
  • When you think about how your work can serve your clients well, how your work can bless your life, or how your work can leave a positive impact, what ideas come to mind? What do you envision when you dream big for your business?

Your Mission

Your mission takes your vision and shares how you’re moving forward. It includes action details that allow you to bring your vision to life.

  • What mission does your brand seek to accomplish?
  • How is your brand moving forward to achieve your vision?

Next up, let’s craft your mission statement. Think of this as an equation of...

  • Who are you?
  • What do you do?
  • Who is your dream client?
  • How is your work different from others in your industry OR how does it add value to your dream client’s life?

“I strategically craft websites for the creative small business owner who is passionate about serving her clients and wants to be a part of the design process. I help her stand out as an expert, find more dream clients, increase visibility, and be in control of her website so that she can grow her business and spend more time doing what she loves.”

Your Values

Your values are actionable concepts that define how your brand will move forward to achieve your mission and vision. They are used to inform how you operate in every piece of your business. Your values should be fundamental, steadfast, and actionable. You need to make sure that the values you chose will drive you in the direction you want to go long term.

  • What are your top values?
  • Which of these values is crucial to the nature of your work, the experience you want to create, or the legacy you want to leave behind?

Your Differentiators

Your differentiators are what make you stand out from other people in your industry. They speak to Who you are, not What you do. If your brand is personal, these will be the things that set you apart. If you’re part of a team, then they will be what each person brings to the table and how those work together to accomplish something greater.

  • What talents or gifts do you have that you’re frequently receiving compliments over?
  • What qualities do you want to be known for?
  • What do you consider to be your biggest strengths?
  • If you could have your dream client associate you with five specific skills, values or talents, what would they be?

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The True Value of an Hour with Yasmine Kashefi

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Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with having enough time. We also talk about what to look for when you’re considering outsourcing, as well as some tools that you can use to start saving time in your business to make sure you’re as efficient as possible. We also go through my schedule and my struggle with feeling overwhelmed and busy as Yasmine suggests things that I could do to find more time to do what I love and serve my clients well in the most efficient way possible.

This is a great conversation if you want to learn about how to make the most of your time and what you should consider outsourcing. We cover a wide range of topics and you get some behind-the-scenes and a little bit of Yasmine’s coaching with myself in this episode.

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Connect with Yasmine

Yasmine Kashefi is a Creative Business Strategist who works with female entrepreneurs to help them find clarity, focus and to create a clear plan of action that scales their business and grow their profits. A seasoned strategist, Yasmine has over 10 years of experience in business strategy, operations, financial planning and marketing and an MBA from the Rotman School of Management. A former corporate consultant, she now uses her skills for good* to help empower female business owners to achieve sustainable, profitable businesses.

 

Topics Discussed:

  • The meaning of “the true value of an hour”
  • How you can calculate the value of your hour
  • Things you can do if you’re struggling to have enough time to get everything done
  • How to know when you should do something yourself and when you should outsource
  • Tools you can use to save time in your business
  • My struggle with time management and adjustments I can make

Resources Discussed:

 

How I Craft Websites that Authentically Convert

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Today I’m going to walk you through how I craft websites that authentically covert for my clients. Over the years, I’ve created a signature process that combines brand development, design, and strategy to craft websites that enable my clients to confidently show off their expertise, charge their worth, and connect with the clients they’ve been dreaming on working with. Your website investment should deliver lasting results, and I’m here to guide you through a process that gets to the heart of your brand so your website can grow with you.

Topics Discussed:

  • How I created my signature process over time
  • Why I require potential clients to complete an application
  • Why brand strategy is so important in the website design process
  • My five phase process for designing strategic websites
  • How calls throughout the process benefit both me and my clients
  • The four workbooks I use with my clients during our time together
  • Questions I often get from clients

Resources Discussed:

 

Action Steps:

  1. If you aren’t sure if your website needs customization or a full redesign, listen to episode 36 of Process to Profitability.
  2. If you want a customized report based on your own brand, dream clients, and goals that helps you make the right decisions for your website, sign up for my Website Design & Strategy Audit.
  3. If you’re interested in working with me, fill out my website design application.

Building an online business gives you the freedom to do what you love while still earning what you’re worth isn’t easy, but it is possible.

At Lemon and the Sea, I specialize in strategically crafting websites for the creative small business owner who is passionate about serving her clients and wants to be a part of the design process. I help her stand out as an expert, find more dream clients, increase visibility, and be in control of her website so that she can grow her business and spend more time doing what she loves.

I take on a very limited number of new clients each year to ensure that each project gets the time and attention it deserves. I focus on client service and completely custom design. You work directly with me as we craft a website gives you a spotlight on your expertise and is set up to convert and engage with your dream clients.

I love working with creative women who have a heart to serve grow their business through bringing all the pieces together into a cohesive website that fits your style and showcases your expertise.

My process, which is outlined in this episode, focuses on creating uniquely you design that is designed to be user-friendly and is strategically crafted to support your big goals.

The goal of this entire process to work in side-by-side to craft a website strategy and design that helps your business grow and gives you more time to spend doing what you love.

And since you don’t have time to look at every revision, I set it up so you know exactly when you need to be involved and when you can focus on your business and let me get to work.

The Application

I require anyone interested in working with me to complete a short application before I schedule a call to discuss their project. This application helps me to know if the project would be a good fit and that my clients are serious about putting in the work to take their business to the next level. Strategic website design is not only a financial investment, but also a commitment of time – and it’s not for everyone.

Having an application helps potential clients understand a little more about how I work and the commitment involved and it gives us a head start when we jump on a call to discuss how we can work together because I already know a little about their business.

The Brand Strategy

Because my process is focused on both strategy and design, it’s important that we start off on the right foot by delving deep into the heart of your business.

Knowing the heart behind your brand – why you do what you do – can inspire other people to rally around you and take action on what you’re offering. But I can’t design a website that reflects that if I don’t know what it is.

This process is an exciting opportunity to hone your brand’s mission, core values, and messaging as we move forward. Then, with the heart of your brand defined, we’ll focus on bringing your website to life with a strong, strategic design.

The Process

The goal of this entire process to work in side-by-side to craft a website strategy and design that helps your business grow and gives you more time to spend doing what you love.

1. Website Strategy

This phase is all about gathering information and making sure your new website will be absolutely unique, completely user-friendly, and strategically designed to showcase your expertise and attract your dream clients. This is the phase that will require the most time from you – the workbooks I’ll give you and creating content takes most people much longer than anticipated, so plan to focus on this during the strategy and design phases.

  • YOU WILL: Complete the next three workbooks as we prepare to design your website.
  • I WILL: Create a Website Vision Guide PDF that outlines your website goals, your dream clients, and the functionality and style of your website.
  • YOU WILL: Review the Website Vision Guide and request any changes.
  • I WILL: Create a Content To-Do List that includes every page of your website and what you’ll need to gather or create.
  • YOU WILL: Review the Content To-Do List to make sure everything makes sense.
  • I WILL: Create a Goal Review PDF that goes over the information gathered from Google Analytics and UX testing so you have a “Before Picture” of your website and we know what to focus on moving forward.

At this point, we’ll have a video call to go over the heart of your brand, your website needs, and prepare for the upcoming design.

2. Website Design

This phase is the part where you get to see what your website will look like. You’ll be spending most of your time creating content, but you’ll also get sneak peeks of the design as it comes together.

The overall design will be based on your inspiration & questionnaire answers and each page will be optimized to help you reach those big goals (that’s why the strategy part is so important).

  • I WILL: Design a Coming Soon page that creates excitement for your upcoming new website.
  • YOU WILL: Review the Coming Soon page and provide any extra information I need to make it live.
  • YOU WILL: Answer the Keyword Planner Questionnaire in your Client Portal so I can optimize your website for SEO and help you show up and get noticed.
  • I WILL: Be working behind the scenes to design mock-ups of the most important pages of your website (usually the home, about, gallery, shop, and blog pages) based on the Website Vision Guide and your inspiration.
  • YOU WILL: Review the mock-ups and request any edits.
  • YOU WILL: Submit your finalized content, including images and copy.

At this point, we’ll have a video call to go over the design, any edits you request, and finalize the launch date.

3. Website Development & Testing

During this phase, you can sit back and enjoy a weekly check-in email while focusing on your business. Towards the end of this phase, I will send you a link to the designed and developed website so you can check it out before requesting any final changes.

  • I WILL: Create your design in the platform we chose and develop every part of it supports your goals and attracts your dream clients, as well as insert all of your content including images, copy, forms, products, and downloadables.
  • I WILL: Conduct internal and User Experience testing to make sure everything is working and functions well for your dream clients.
  • YOU WILL: Review the developed website and play around with it to make sure everything functions the way you envisioned. You can also review the test results and request any edits to the website.
  • I WILL: Make any final changes and implement basic SEO on your website.
  • YOU WILL: Give final approval on the design. Once this is given, no more changes will be made to the design except to fix minor issues found in final internal testing (like making sure links work).

At this point, we’ll have a video call to go over any final edits and make sure everything is in place for your upcoming launch.

4. Launch

Now is when you get to pop the champagne (or La Croix) and celebrate! After weeks of hard work, introspection and heartfelt homework, you’re ready to share your new website with the world. As we near the end of our time together, we’ll get on our Launch Day strategy call to devise the best way to build anticipation and excitement so your big reveal is a smashing success.

  • I WILL: Send you a Website Launch Guide so you know exactly what to expect as your website goes live and launch graphics based on your new design so we can both shout it from the rooftops.
  • I WILL: Do a soft launch and triple-check that everything is working. Then I’ll let you know it’s time to celebrate.
  • YOU WILL: Promote your new website and celebrate! I suggest doing a Facebook live and Instagram story to build the excitement.

Once your launch day arrives, sit back and toast to all the fruits of your labor. From here on out, it’s all about building your business from the heart.

5. On-Going Strategy

The design isn’t done once your website launches. In order to have a website that helps you reach those big goals, I’ll be checking analytics and suggesting changes we can make to improve the website.

  • I WILL: Create an SEO Starter Guide to help you continue to improve your search engine results.
  • I WILL: Track and review the analytics on your new website and send you a report on what’s working and what could be improved to better meet your goals.
  • YOU WILL: Request edits and updates to your website and review them once I have implemented the changes.
  • I WILL: Send you tutorial videos that walk you through how to make updates to your website. You can then handle these yourself, give them to your team, or continue to work with me.
  • YOU WILL: Review the tutorials and choose an On-Going Support package that best fits your needs and budget.

At this point, we’ll have a video call to go over the results of your analytics and anything you may have questions on.

The Calls

As we dive into our work together, we’ll put our heads together to clearly define the best brand strategy for your business through our 60-minute design and strategy calls! I require these calls because I’ve found that they are the most efficient way to give feedback and work through strategy instead of emailing back and forth.

Each call is structured to review the current phase of the project and make sure that we’re on the same page as we move forward. It’s also a great time to get any team members involved in asking questions or giving insight.

These sessions are designed to encourage you to delve deep into the purpose and passion behind your business, as well as focusing on identifying your dream client, brand voice and more. Using your pre-branding workbooks as our starting point, we’ll dive feet first into how we can best back your website with the heart and strategy that will help you reach your business goals. At the end of each project, you’ll walk away feeling well equipped and confident in your ability to better grasp the heart behind your brand, as well as do business in way that enables you to focus on what truly matters in life.

The Workbooks

Before any project begins, I have my clients complete the first of four workbooks. I base our entire project on both direct communication from you and your workbook responses, so it’s important to have this completed so that we can move forward on schedule. Plus, we’ll be using these valuable resources as a spring board for our design and strategy calls!

The questions in these workbooks aren’t easy - they’ll make you think, push you outside of your comfort zone, and require some dedicated time - but in the end, your work here will help me to give you a website that will support your business and grow with you.

As you go through the workbooks, I encourage you to find some time when you can really delve into these prompts and give heartfelt, introspective answers. Sit down in an inspiring space with a glass of your favorite beverage and dream big as you put your brand’s core values, goal, and mission down on paper. And if you feel like you’ve already done this work, it never hurts to go over it again - you will always discover something new.

Additionally, you’ll be asked to create a Pinterest board of inspiration after you complete your workbook. This board can be made up of your brand materials, design elements, and websites that inspire you and capture the aesthetic of the overall brand you’re trying to create.

1. Your Foundation

Strong brands operate from a place of Why, and have a clear grasp of the values, goals and mission at the core of their work. Operating from a place of purpose in your business changes everything!

2. Your Dream Client

Having a clear understanding of your dream client will enable every touch point of your business to be succinct and effective - especially in the website we’re crafting.

3. Your Brand Voice & Message

One of the best ways to create consistency and brand recognition throughout your website and other material is through a clearly defined brand voice and message.

4. Your Website

Now that we’re clear on your Why, your vision, your mission, and your dream client, we’ll dive into the thing we’re here to create - a website that supports your business in all of these things.

The Options

I offer three different options for website design and strategy so that I can help people in all stages of business.

1. Informational Website Design

When you’re ready to update your website, you need a design that fits your brand.

  • Website Planning - to help me learn more about your needs and design aesthetic.
  • Concept Design - I’ll design the basic pages of your website for layout and user experience for your approval.
  • Content To-Do List - to help you pull together your site’s content.
  • Website Design - I’ll design all of your website pages using your brand, add all of your content, and help you make it live.
  • Design Review - before the website is finalized, I’ll review everything with you and make updates based on your feedback.
  • Website Testing - the final website will be reviewed and fully tested for functionality and design.
  • Tutorials & Training - I’ll teach you how to manage your website and provide tutorial videos so you can make updates yourself.

2. eCommerce Website Design

When you’re ready to update your online store, you need a website that’s easy to manage and fits your brand.

  • Website Planning - to help me learn more about your needs and design aesthetic.
  • Concept Design - I’ll design the basic pages of your website for layout and user experience for your approval.
  • Content To-Do List - to help you pull together your site’s content.
  • Website Design - I’ll design all of your website pages using your brand, add all of your content, and set up an easy to manage eCommerce shop.
  • Product Creation - I’ll create up to 15 products in Squarespace, including adding images, descriptions, and pricing options, and set them up for purchase.
  • Design Review - before the website is finalized, I’ll review everything with you and make updates based on your feedback.
  • Website Testing - the final website will be reviewed and fully tested for functionality and design.
  • Tutorials & Training - I’ll teach you how to manage your website and provide tutorial videos so you can make updates yourself.

3. Website Customization

To find success, you just need a few tweaks to really create a website that fits your style and brand.

  • Website Audit & Planning - to review your current website and made recommendations based on my professional expertise and to help me learn more about your needs and design aesthetic.
  • Choose What You Need - I can help with any (or all) of the following:
    • Custom CSS
    • Single Page Design
    • SEO Implementation
    • Website Audit
    • Analytics & Goal Tracking
    • User Experience Testing
    • On-Going Support as part of your Team
    • Newsletter Implementation
    • Creating an online shop
  • Design Review - before the design is finalized, I’ll review everything with you and make updates based on your feedback.
  • Website Testing - the final website will be reviewed and fully tested for functionality and design.
  • Tutorials & Training - I’ll teach you how to manage your website and provide tutorial videos so you can make updates yourself.

The FAQs

What information will you need from me to get started?

I will provide you with a link to your Client Portal, which will include a basic questionnaire and the first workbook that you’ll need to complete. This should be complete before our start date so we can stay on track for your launch date.

How much will my website cost?

All of my websites are built on Squarespace or Showit and hosting packages range from $26 - 40/month, depending on your website needs. We will discuss which option is best for you during our initial meeting.

What am I - the client - responsible for?

This engagement is a commitment in both time and money. I’m crafting your website and want you to be a part of that. As the client you will be responsible for meeting a number of deadlines to ensure that we can give you the most value during our time together. These deadlines are for things such as getting us information about your business to get us started, sending feedback and approving design, and answering questions along the way.

The hardest part for my clients is writing and delivering content for your website. Though I will assist you by planning out what content you need and creating a Content To-Do list to help you execute, you will need to have your content delivered, proofread and ready to publish in order to launch your website.

How often will I hear from Lemon and the Sea?

I pride myself on being very hands-on with my clients. I will manage your project in your Client Portal. During the duration of your project, you’ll hear from me weekly, whether I’m sending over designs, filling you in on the next deliverable dates, or answering any questions you may have.

I’m also available for strategy and review calls at set times throughout the process so that you never feel like you have to figure out how to communicate your thoughts through email. You’ll never have to worry about me going missing and I’ll expect to hear from you too.

How if I can’t get everything done in time?

If you are struggling to meet your deadlines for content or reviewing designs, please let me know ASAP. We can then decide whether to pause the project or set up an intensive day to get work done together.


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Creating A Learner-Centered Mindset with Emily Walker

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Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re sharing is beneficial to your audience.

In this episode, Emily walks us through how she got started in learning design and what that means, as well as why you can apply these principles to everything you do in business. We then talk about the mindset you should have when choosing to educate your audience through a course and how you can get started in the right mindset. She talks about goal statements and how that can guide you in your course creation, marketing, and more as you make decisions to create something that really benefits the people who are learning from you and she explains some of the key questions that you can ask yourself during the process of learner-centered design.

We also have a brief conversation about why we need to think about of the box of what everyone else is doing in creating opt-ins and courses and really figure out what’s going to work best for the people that we’re trying to educate instead of following along with the industry standard. In addition, we have a discussion about why the key piece of any course is not just what you’re trying to teach and the transformation your learners will see, but how you do things as a unique individual and why that’s so important to make that a part of everything that you do so you can stand out in a crowded industry.

We then talk about the ways that focusing on your learners benefits your business and some tips for creating courses that are learner-centered.

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Connect with Emily

Emily Walker wants to live in a world where people teach their passion, PowerPoint karaoke isn’t a thing, and designing an online learning experience is as simple as Sunday mornings in yoga pants.  As the founder of Course Wellness with Emily and the Course Wellness Podcast, she helps heart-centered entrepreneurs design online courses that support their audience through their transformative learning journey. When she’s not designing or auditing courses, you can find her cuddling with her two cats, drinking matcha lattes, and planning her next trip to France. Learn more about Emily at her site www.coursewellness.com and be sure to check out the Course Wellness Wheel.

Topics Discussed:

  • How Emily got started in learning design
  • What a learning designer does
  • Applying learning design to everything you do
  • The mindset you should have when choosing to educate your audience through a course
  • Where to start when you want to create a course
  • How a goal statement can guide your course creation, marketing, and more
  • Key questions to ask yourself during the process of learner-centered design
  • Why you need to think outside the box of what everyone else is doing
  • Ways that focusing on your learners benefits your business
  • Tips for creating courses that are learner-centered

Resources Discussed:

Action Steps:

  1. Create a goal statement for your course or business.
  2. Brainstorm ways that you can educate your audience that are out of the box.
  3. Choose one topic you want to learn and figure out your first step.

 

Bonus Episode: Using Pinterest for Business Growth with Buzzing Creatives

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This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this is a great topic and we get into a lot of cool discussions about how you can use Pinterest, the tools that they like to use to manage Pinterest, and some tips for the new changes that the platform has been making and how you can take advantage of them. They also wrap up with some good advice is you’re just starting out or transitioning your Pinterest account to a business account so you can make sure that you’re on the right foot.

The other reason I’m excited about this episode is because Buzzing Creatives is actually and client of mine and when this episode goes live, we will be just a few days away from launching their new website and their new Pin for Growth course. I would love it if you would check out their website. They are so passionate about helping creatives who have a little bit of a different background, which we talk more about it the episode.

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Connect with Buzzing Creatives

Tript & Prabh of Buzzing Creatives, are social media experts that specialize in Instagram & Pinterest - and yes they are sisters! They teach creative entrepreneurs how to grow their business online by leveraging social media. Buzzing Creatives was born out of their knowledge, experience, and passion for teaching. Being creatives at heart, Tript & Prabh are passionate about creative entrepreneurs turning their creativity into profitability without compromising their artistic integrity.

Buzzing Creatives was developed at a time when both Tript & Prabh were on individual trajectories which they thought would never meet. But what they forgot was that more than being sisters they were best friends and more than best friends they were soul mates. To have your sister as your soul mate is the best case scenario, you just can’t lose and so their individual fates aligned perfectly to create a window in time when Buzzing Creatives was finally born!

Buzzing Creatives has grown into a community of creatives that inspire each other. At the heart of buzzing creatives is the belief that innovation is the result of a community full of supporting creatives and that is why they place emphasis on building a sense of community where teachers are students and vice versa, so everyone can learn from each other and grow as creatives.

Outside of Buzzing Creatives, Tript & Prabh both love to travel, read books, watch bollywood, listen to U2 and go on crazy adventures. Tript has a Master’s Degree in Gender and International Development from the Institute of Development Studies UK along with her BA from the University of British Columbia. Prabh is currently doing her PhD in Art History with focus on Classical Archeology at the University of Toronto, she completed her Masters in Classical Archaeology from the University of Oxford and previously completed her BA from the University of British Columbia.

Topics Discussed:

  • How Tript & Prabh decided to start Buzzing Creatives
  • Creating a place for online business owners who feel marginalized in other groups
  • Why Pinterest is an important platform for creative entrepreneurs
  • How Pinterest is different than other social platforms
  • Group boards and finding which ones will benefit you
  • Tools you can use to manage and grow your Pinterest account
  • Writing descriptions for pins and boards that get found
  • Transitioning a personal Pinterest account into a business one
  • What types of boards your business should have
  • Using Tailwind tribes to share content
  • Tript and Prabh’s upcoming Pin for Growth course

Action Steps:

  1. Set up a Pinterest business account
  2. Start pinning consistently, focusing on the 1st five pins each day
  3. Write pin descriptions that include keywords and that link to a page with matching content
  4. Create attractive Pinterest graphics (600px x 900px is optimal)

Resources Discussed:

Conducting a Website Self-Audit

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Today in another solo episode and I am chatting with you about conducting a website self-audit. I wanted to talk about this subject because I think that it’s so important that each of us takes time every once in a while to look over our website and make sure it’s really working and supporting our business. It’s easy to get caught up in everything else we have to do as a business owner and leave our website to the last minute (or not update it at all even though h we know we should).

That’s why I’ve created this self-audit outline that you can follow that makes it easy to look at your website and go over it ever y once in a while and make sure that it’s serving your business in the best way possible. Most of the things I’m talking about here won’t be big changes that need to be made, but small pivots that can help increase the traction that you’re seeing from your website and really get you the results that you’re looking for so that your business can grow and you can spend more time doing the things that you love.

Topics Discussed:

  • Why conducting a website audit is important
  • Starting with the heart of your brand before you audit your website
  • What you should look for and update on the most important pages of your website
  • The three most important analytics to look at
  • How to audit your website’s SEO
  • Three bonus tasks to help you further improve your website

Resources Discussed:

Action Steps:

  1. Dig into the Why behind your business
  2. Look at your website’s navigation to make sure only the most important links are included in the main menu
  3. Make sure your brand’s mission statement is included in some way on your Home page

Your Brand

  • What is the Why behind your work?
  • What are your brand’s goals?
  • What mission does your brand seek to accomplish?
  • What do you want to be known for?
  • Who is your dream client?
  • What are their hopes, dreams, and big goals?
  • How can your brand help them reach those big goals?
  • What are three brands they love? Why do they love those brands?

Website Design

Home

Your home page is the most important page of your website because it will be the first impression most people have of you. The goal of your home page is to communicate who you are, what you do, where a visitor should start on your website, and to inspire them to action. Make their decision about what to do next easy and get them into your content ASAP. This is a great place to include an appealing opt-in.

  • Update the images on your home page to reflect your work and your brand’s style
  • Make sure your navigation is simple and easy to use
  • Make your mission clear
  • Focus on the benefits of working with you

About

Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your dream client.

  • Introduce them to who you are, what you do, and who you serve
  • Share your mission in a way that’s personal to your
  • Include a headshot with you looking at the camera and smiling
  • Share your story, values, team, etc. to let people get to know your brand
  • Use testimonials
  • Feature the places you’ve guest posted, been a speaker, or been interviewed on a podcast

Services

Your services page is probably going to be your most content-heavy page because you want to share a lot of information, but you can improve the design by removing distractions (such as a call-to-action in your banner image), breaking up your content into smaller chunks, and making it easy to get in touch with you.

  • Be clear about what you offer
  • Focus on the benefits
  • Show off your best work
  • Encourage people to get in contact with you

Portfolio (for visual services)

Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for.

  • Share only the projects you want more of
  • Create easy to navigate categories or case studies

Testimonials

This is where you house your testimonials, press, or featured posts. You can also show any awards or accolades you’ve received that are relevant to your field. These can be on a separate page, but should also be sprinkled throughout your website.

  • Focus on the transformation
  • Include a head shot of your client
  • Use quotes that are relevant to your service

Blog

Your blog is so much more than simply sharing images or talking about your work - it’s where you can start to educate your clients and give them a behind-the-scenes peek into what you do.

  • Create categories so your content is easy to navigate
  • Use links within your posts to related content
  • Visit and update old content
  • Create a plan to continue to share content

Contact

Getting people to contact you should be the ultimate goal of your website, so it’s important that your contact page sets you up for success.

  • Use a form on your contact page that collects the information you need from most people.
  • Have a professional email address on your contact page.
  • Include office hours or expected response time.
  • Consider an autoresponder so people hear from you right away about what to expect.

Policies

As a business, you’re legally required to have terms and conditions (and a Privacy Policy) on your website - especially if you’re selling services, products or collecting email addresses. Not doing so equals big potential trouble - like stolen content or hefty fines.

  • Terms and conditions
  • Privacy policy
  • Check out The Contract Shop* for pre-written policies (Yes, I'm affiliate for The Contract Shop, but only because I use and love the templates and other products Christina creates.)

Analytics

For more in-depth information about website analytics and what you should be paying attention to, plus how to use Google and Squarespace analytics, check out my episode on understanding analytics.

1. Traffic Sources

  • What it Does: tell you where people are coming to your website from. There are a few different locations including organic search (people who find you on search engines), referral (coming from a different website via a link), direct (people typing in your website directly), and social (coming from a social media platform). You can also dig into which referral, social platform, and search engine terms someone is using to find your website.
  • What it’s Good for: This metric is good for knowing how people find you and referral sources you can take advantage of.

2. Top Pages

  • What it Does: tells you the most visited pages on your website.
  • What it’s Good for: This is good for focusing your efforts on adding calls-to-action or other conversion events and for knowing what people are looking for when they come to your website.

3. Top Exit Pages

  • What is Does: tells you which pages people leave your website from most often.
  • What it’s Good for: This is a good starting point for places to add calls-to-action that keep people on your website. It’s also helpful for knowing if there is content that isn’t popular or relevant that you can update or remove.

SEO

Listen to my episode on finding keywords for your website and SEO basics for more in-depth information.

  • Revisit your list of keywords and keywords phrases to make sure they’re still relevant
  • Google yourself in an “incognito” window to see what other people see when searching for you
  • Use SEMrush to see what keywords your website ranks for
  • Update your headlines to include keywords and keyword phrases

Bonus Tasks

Action Steps:

  1. Dig into the Why behind your business
  2. Look at your website’s navigation to make sure only the most important links are included in the main menu
  3. Make sure your brand’s mission statement is included in some way on your Home page

Need more help?

Get the Guide to see example questions, tasks, and my tips for conducting a successful UX test.

Learn more about how I use your information in my Privacy Policy.

Why Every Creative Needs a Wolfpack with Elizabeth Henson

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Today I’m talking about why every creative needs a wolfpack with my friend, Elizabeth Henson. We cover topics that range from wolfpacks, masterminds, and some behind-the-scenes business stuff. We talk about what a wolfpack is and how it’s different from a mastermind and why it’s important for creative entrepreneurs to have a wolfpack. Then we get into who should be a part of your wolfpack and how you can start building relationships and finding people you really connect with. We also talk about ways you can make sure that you’re being a good member of a wolfpack – for your yourself and others – and supporting people in the best way possible.

I’m excited to talk about this topic with Elizabeth because after connecting through a few different groups and events, I’ve seen how she puts this into practice first hand.

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Connect with Elizabeth

Elizabeth Henson, owner of Elizabeth Henson Photos, is heartfelt wedding photographer and passionate coach for creative dreamers and overachievers. She helps women who feel stuck in their day-to-day spread their creative wings and make money doing what they love. Elizabeth settled into entrepreneurship after career hopping and finally leaving the 9-5 grind, She now runs a full time photography business where she specializes in weddings for couples who believe in finding laughter in love. Her photographs have been published in magazines, books, and online. She is equally well known for her passion to help other women succeed in their own creative business endeavors and dreams of a world where any woman can make her living doing what she loves. Yoga and 90s music keep her grounded, as does spending time with husband, Mark, and two daughters, Gracie and Maddison. Elizabeth's mission is to grow her creative community, , Creatives Live Happy, and provide support to emerging "creativepreneurs" everywhere.

Topics Discussed:

  • What a wolfpack is
  • Why having a wolfpack is important for creative entrepreneurs
  • Who should be a part of your wolfpack and how you can build those relationships
  • Ways you can start building your own wolfpack
  • Being a good wolfpack member

Resources Discussed: