Pitching Your Product to Retailers with Kathy Cruz

112-Pitching-Your-Product-to-Retailers-with-Kathy-Cruz.jpg

Today I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and knowing when you’re ready. We also discuss the technical pieces you need in order to work with retailers and how your website can help you do that. We chat about finding the right stores to get into and the research you should do before reaching out, as well as ways you can add additional value for the people you’re building relationships with.

5d4d449087bdc75b71973e83_Kathy+Cruz+Savvy+Shopkeeper+Headshot.jpg

Connect with Kathy:

Since founding The Salvaged Boutique with her sister in 2013, Kathy watched her passion grow from a fun blog and hobby with her sister on the side of her full-time job, to a thriving brick and mortar home decor store. After running the store for years, she saw the need for an online community where small business owners could find resources. So she took it upon herself to create Savvy Shopkeeper, a blog and online business dedicated to educating, motivating and building a community of shop owners. From a full-time job to full-time entrepreneur, Kathy helps hundreds of store owners and makers navigate store ownership while running a store herself.

Topics Discussed:

  • Your options for working with retailers

  • Knowing when you’re ready to wholesale and the types of people who shouldn’t

  • The technical pieces you need to have in place

  • How your website can help you

  • Finding the right retail stores to reach out to

  • Bringing additional value to retailers when you contact them

  • Do’s and don’ts of contacting store owners

Resources Discussed:

ACTION STEPS:

  1. Stop procrastinating with your line sheet

  2. Change your mindset

  3. Consider joining Kathy’s online academy

How Introverts Can Grow Their Business with Lindsay Maloney

111-How-Introverts-Can-Grow-Their-Business-with-Lindsay-Maloney.jpg

Today I’m talking with Lindsay Maloney about how introverts can grow their business. Lindsay and I have a great conversation about why introverts make great online business owners, the things they should consider before starting a business, and how serving our clients well is really beneficial as an introverted business owner. We also talk about scaling and some action steps you can take to move forward in your business.

5d2c7a4fa8e81872281c1ace_Copy+of+Kickstart+your+coaching+business.jpg

Connect with Lindsay:

Lindsay Maloney is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity. She believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

Topics Discussed:

  • Why introverts make great online business owners

  • Things an introvert should consider before starting a business

  • Bringing in clients

  • Why serving your clients well is beneficial to yourself and your business

  • Networking as an introvert

  • Scaling your business

  • Challenges introverts can face

Resources Discussed:

ACTION STEPS:

  1. If you're feeling excited about starting your business, pick one thing that's fun and easy and get started

  2. Reach out to people who inspire you

  3. Have confidence in yourself

The Secret to Finding Amazing Clients (and what to do with the ones who aren’t)

110-The-Secret-to-Finding-Amazing-Clients.jpg

My business looks very different now that I’m working with a baby at home with me. Most of my work is done during naptime and in a half hour increments when my little one is content to play on his own (always where I can see him). This shift has meant less time to send emails, scroll Facebook groups looking for clients, or brainstorm new marketing efforts. It’s also meant that I have to focus the time I do have on finding amazing clients and serving them really well.

Today I’m sharing how I’ve found my dreamiest clients, what it looks like to serve clients well with limited time, and how I deal with clients who turn out not to be so dreamy.

Topics Discussed:

  • Why it’s important to work with your dream clients, especially when you have limited time

  • How I’ve learned who my dream client is

  • Vetting potential clients before starting a project

  • Where I get most of my leads and how I turn them into clients

  • Helping your clients be dreamy

  • Serving well with limited time

  • Dealing with clients who turn out not to be so dreamy

Resources Discussed:

ACTION STEPS:

  1. Look back on your past clients and make a list of what your dreamiest clients had in common

  2. Set up a vetting system for potential clients

  3. Follow up with troublesome clients and give yourself permission to draw a hard line

Sales Page Design with Christi Cooper

109-Designing-a-Sales-Page-that-Sells-with-Christi-Cooper.jpg

Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services page and some of the technical aspect including how long your sales page should be. We also discuss where you can build your sales page and what should be included, and Christi gives some design tips for those of us who will be DIYing to start out.

5d28e0d107d8e87abae56bd4_cropped_newheadshot1200.jpg

Connect with Christi:

Christi Cooper is the principal designer and creative strategist at Cooper & Heart Creative where she works with online educators and coaches to help them grow their businesses through beautiful, conversion-focused sales pages and websites that connect with their people in an impactful way.

Topics Discussed:

  • The difference between a sales page and a services page

  • How long your sales page should be

  • Different platforms where you can design and host your sales page

  • What should be included on a sales page

  • Why good design is so important

  • Working with a sales page designer

  • Tips for designing your own sales page

  • Common design mistakes

Resources Discussed:

ACTION STEPS:

  1. Make sure you're hitting the key points in your copy

  2. Assess your design

  3. Make sure your call to action buttons stand out and are clear about the next steps

Three Hard Truths that 7 Figure Influencers aren't Telling You with Ellen McElveen

108-Three-Hard-Truths-that-7-Figure-Influencers-aren't-Telling-You-with-Ellen-McElveen.jpg

Today I’m talking about three hard truths that 7 figure influencers aren’t telling you with Ellen McElveen. We dive into three different things that you might not know about the 7 figure businesses you’ve been looking up to online including why you might actually be more profitable than they are, why they probably don’t have it all figured out, and why a 7 figure launch might not be the thing you’re looking for. This episode is great because Ellen works with all kinds of businesses on the back end, so she knows what people are actually experiencing and the reality behind all of the awesome Instagram posts we see.

5d2e19a1435e4279c3d941ff_profilepicture_olt.jpg

Connect with Ellen:

Ellen helps entrepreneurs like you simplify your CEO life so that you reach your vision without the burnout. She does this through strategic mapping, accountability, + systems. She is an Operations & Efficiency Expert, and the Founder of One Less Thing Management. She has worked with businesses to improve their operations and map strategies for more than 10 years. She pulls from her experience working with Oracle, Cox Business, Geben Communications, Tamsen Webster, the YMCA, UNC-Chapel Hill, and more to deliver top-notch solutions to simplify and scale your business. She's on a mission to eradicate the outstanding number of failing businesses and does so with the One Less Thing Framework; which we'll talk more about in this episode. Ellen lives in Springfield, Missouri, with her husband, Scott, and son Gideon.

Topics Discussed:

  • Why we look up to 7 figure influencers

  • What having a 7 figure business means

  • Why your business might be more profitable

  • Even influencers don’t have it all figured out

  • Why a big launch might not bring the success you want

  • Where to start if you’ve never launched before

  • Working with an Operations and Efficiency expert

Resources Discussed:

ACTION STEPS:

  1. Build a solid foundation for your business by creating your mission, vision, and values

  2. Know your financial goals

  3. Stay focused on your business

Product Photography with Crystal Hollman

107-Product-Photography-with-Crystal-Hollman.jpg

Today I’m talking with Crystal Hollman about product photography. We talked about brand photography way back at the beginning of the show, but I wanted to cover products specifically for those of you who are makers. We chat about why it’s important to have branded images and how product photography is different than other types of photos. We talk about using the images you have effectively so you’re getting the most out of them, as well as some tips for taking your own product photos. Crystal also talks about working with a photographer and what you should look for to get the most out of your investment.

5d269962a8342c59c39a3797_IMG_5763+-+2.jpg

Connect with Crystal:

As a full time Brand and Commercial Photographer, Crystal serves the business community exclusively through styled imagery meant to boost sales, attract your ideal audience and show off all your hard work. In her 5 years of business as a Photographer she has launched a course, held 4 workshops and supported many events across the local and online community to help educate and support other ladies in business.

Topics Discussed:

  • Why it’s important to have branded photos

  • How product photography is different

  • Making the best use of the images you have

  • Using stock images alongside your custom photos

  • Tips for shooting your own products

  • The importance of creating the right type of images

  • What you can expect when working with a product photographer

  • Collaborating with your website designer and photographer

Resources Discussed:

ACTION STEPS:

  1. Know what lighting is available in your home and see if you need to change anything to improve it

  2. Make sure you can put your product in an environment that makes sense for your audience

  3. Don’t forget to reflect light

  4. If you’re looking to hire a product photographer, start researching styles that fit your brand

Building a Community and Growing Intentionally with Violette de Ayala

106-Building-a-Community-and-Growing-Intentionally-with-Violette-de-Ayala.jpg

Today I am talking about growing from a local community to communities around the world with Violette de Ayala. She goes into a ton of really good topics and is very encouraging talking about her journey from working in corporate to building the FemCity community and growing it worldwide. We talk about the struggles that come along with building something from the ground up with limited funding and where she is now in her business with her team and the growth of her community. We also talk about what people can do if they’re struggling to love their work and how they can evaluate their businesses. One of the big focuses of FemCity is making sure that they are in service to others, which fits right in with this podcast, so I was very excited to bring it to you today.

Violette.jpg

Connect with Violette:

Violette is a Cuban-American serial and social Entrepreneur, Founder of FemCity®, and virtual mentor to over 20,000 women.

Topics Discussed:

  • How FemCity came to be and how it’s grown

  • Expanding the community to be worldwide

  • Starting a business with limited funding

  • The importance of taking intentional pauses in business

  • Struggles that come with scaling

  • Developing a team

  • Evaluating where you are in business

  • The importance of serving those around you

Resources Discussed:

ACTION STEPS:

  1. Reconnect or reconfirm the love and passion for the work you're doing now

  2. See how you can be more of service to those around you

  3. Review how you're doing in business and say three kind things about yourself

What Coming Back from Maternity Leave is Really Like

105-What-Coming-Back-from-Maternity-Leave-is-Really-Like.jpg

Today is my first solo episode since returning from my maternity leave in June and I’m sharing what that return to work has really looked like. I’m going to share what my maternity leave plan looked like, give a quick recap of my birth story, and share what I did while on leave. Then I’m going to talk about the transition back into work and how my expectations did and didn’t meet reality. I’m also chatting about what my schedule looks like now and some things I wish I has known when planning and coming back after a maternity leave.

Topics Discussed:

  • My original maternity leave plan

  • A quick recap of my birth story

  • What I did while on maternity leave

  • Transitioning back into work

  • The expectations I had and the reality behind the business

  • What my schedule looks like now

  • Things I wish I’d known

Resources Discussed:

ACTION STEPS:

  1. If you’re planning an extended leave check out my maternity leave plan and the resources I used

  2. If you’re on leave right now, enjoy your time!

  3. If you’re coming back from an extended leave, take it slow and don’t overcommit to clients or other work

The Importance of Rest as an Entrepreneur with Danielle Roberts

104-The-Importance-of-Rest-as-an-Entrepreneur-with-Danielle-Roberts.jpg

Today I’m talking about the importance of rest as an entrepreneur with Danielle Roberts. We talk about why rest is important and different ways that you can make it a priority and what you should do when thinking about rest. We also talk about rest from a Christian perspective and why that looks a little different. Danielle shares how she schedules her week to make sure her priorities and values are being met and we talk about creating margin for intentional rest in our lives.

5d2a9aba7a816272b84f6a63_Danielle+Roberts+1.jpg

Connect with Danielle:

Danielle Roberts is a Certified Life Coach for Christian business owners, Author of the devotional for business owners called Created for This, Essential Oils Educator and Podcaster. She's from Wisconsin, where she lives with her husband, Lucas and their four beautiful kids. Her favorite things are Caribou Coffee, dates with her husband, and encouraging others.

Topics Discussed:

  • The importance of resting and it’s benefits

  • What counts as rest and what isn’t really restful

  • Rest as a Christian

  • Creating margin for intentional rest

  • How Danielle schedules her week to incorporate rest

  • Setting boundaries in your business to allow for rest

  • Setting your priorities and values

Resources Discussed:

ACTION STEPS:

  1. Take time to check in with yourself to see if you know your priorities and values

  2. Share your priorities with your friends and family to hold you accountable

  3. Schedule rest on your calendar

Creating an Overwhelm-Smashing Marketing Plan with Heidi Thompson

103-Creating-An-Overwhelm-Smashing-Marketing-Plan-with-Heidi-Thompson.jpg

Today I’m talking about creating an overwhelm-smashing marketing plan with Heidi Thompson. We dive into the specifics of what a marketing plan is and the five pieces you need to include to have a successful marketing plan. Heidi goes into detail about all five of those pieces so you know who to talk to, what you should be saying, and how you can evaluate whether your marketing is working. This is a great episode if marketing seems overwhelming to you because she breaks it down into really easy steps for any type of business.

5d22a2170b0a5e28470a53f2_Headshot+square+crop.jpg

Connect with Heidi:

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

Topics Discussed:

  • What a marketing plan is and why you need one

  • The 5 parts of any marketing plan

  • Setting goals for your marketing

  • Researching your ideal clients and what makes you different

  • Solidifying your messaging

  • Where you should be marketing and what you should say

  • Evaluating your marketing plan to make sure it’s working

  • Marketing with paid ads

Resources Discussed:

ACTION STEPS:

  1. Get solid on who your ideal client is

  2. Evaluate what you're currently doing and whether it's working

  3. Schedule weekly and monthly check-ins with yourself

Making SEO Easy with Meg Pilla Clarke

102-Making-SEO-Easy-with-Meg-Pilla-Clarke.jpg

Today I’m talking about making SEO easy with Meg Clarke. We have a fantastic discussion about SEO and the things you can do on your website to improve your ranking with Google. She gets into the details of meta-data, content, and all the pieces of SEO. We talk about analytics and the most important thing to consider when working on SEO. She also tells us a little bit about hiring an SEO expert, if that’s where you’re at in your business.

5d16ce6329f920468652a8b7_MegClarke_headshot2.jpg

Connect with Meg:

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle-- and company mascot, named Vader.

Topics Discussed:

  • What SEO is and why it’s important for creative entrepreneurs

  • How you can evaluate your own website

  • Writing content that helps your Google ranking and serves your audience

  • Keywords and why they’re less important than they used to be

  • The importance of your website speed

  • Meta-data and image alt tags

  • The most important thing to focus on when improving your SEO

  • What analytics you should be focusing on and how you can use that data

  • The difference between website platforms

  • Hiring an SEO expert

Resources Discussed:

ACTION STEPS:

  1. Look at your content and see if anything needs to be updated

  2. Link connected posts together

  3. Look at Google Analytics  and see where people are coming from, how long they are on your website, and how many pages they're looking at

Creating a Planner & Launching a Product on Indiegogo with Yvonne Heimann

101-Creating-a-Planner-&-Launching-a-Product-on-Indiegogo-with-Yvonne-Heimann.jpg

Today I’m talking with Yvonne Heimann about launching a product on Indiegogo. She is really honest about getting started in the planner industry and what that was like, talking through the manufacturing and production process, and discussing marketing her product launch. We talk about launching not going as planned, but making adjustments as you go.

This is my first episode back from maternity leave, so I’m really excited to jump back into this season and bring you all new guests and topics!

5d16603743b1dd4687178c9f_Ask+Yvi+-+Speaker+Headshot.jpg

Connect with Yvonne:

As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success. She was born and raised in Germany where she caught the entrepreneurial bug early on, working in her parents’ business and owning her own pub by the tender age of 22. Yvonne left the safety net and security she had in Germany to pursue her own dreams. Since moving to the US in 2007, Yvonne’s goal has been to help empower entrepreneurs so they can successfully run a sustainable business while also enjoying life. Her own life-changing challenge came in 2014, when she lost her husband to cancer. Yvonne was determined to resume her passion of building “bulletproof businesses” that can withstand anything.

Topics Discussed:

  • The design of the Bulletproof Business Planner and how it came to be

  • Breaking into a new industry

  • The manufacturing and production process and it’s challenges

  • Making changes to your product based on customer feedback

  • Why it’s important to know your target market

  • How Yvonne is helping her customers get the most out of their planners

  • Marketing for a product launch and using Indiegogo

  • Making adjustments to a plan based on how a launch is going

Resources Discussed:

ACTION STEPS:

  1. Network within the industry you want to be in

  2. Just start somewhere

  3. Find people around you to encourage you

Re-Release | Pricing Your Services for Profitability and Your Dream Clients with Kristin Kaplan

Re-Release-16-20-Pricing-Your-Services-for-Your-Profitability-and-Your-Dream-Clients-with-Kristin-Kaplan.jpg

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers.

We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are.

I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high.

As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients.

Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives. 

Connect with Kristin:

Website

Instagram

Facebook


Topics Discussed:

  • How she started her first business and started working with wedding professionals and creative entrepreneurs

  • The biggest issue small business owners have with pricing

  • Creating a strategy behind your pricing

  • How to calculate your cost of doing business

  • Learning the value of your services or products

  • Transitioning from an hourly mindset to value-based pricing

  • Pricing for the clients you want to work with

  • Packages vs. hourly rates

  • Explaining your pricing to potential clients

  • Why you should get paid, even when you’re just starting out

  • Planning for growth in the future

  • How to raise your prices

Resources Discussed:

Re-Release | Weatherproofing Your Business with Amy Braswell

Re-Release-15-24-Weatherproofing-Your-Business-with-Amy-Braswell.jpg

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Connect with Amy:

Topics Discussed:

  • How she got started in graphic design and why she embraces her way of designing

  • The importance of weatherproofing your business

  • Amy’s story behind her passion for helping entrepreneurs weatherproof

  • When you should start the process of weatherproofing

  • The importance of organizing and documenting everything in your business

  • How to set up your business to be handled by someone else

  • How you can start outsourcing in your business

  • Starting small by hiring someone who is an expert at something you don’t do well

  • How you can use content you’ve already created to make your business easier

  • How to overcome objections when it comes to outsourcing

Resources Discussed:

Re-Release | Website Redesign vs. a Refresh - Which Option is Best

Re-Release-14-36-Website-Redesign-vs.-a-Refresh---Which-Option-is-Best.jpg

Today I’m talking about a website redesign versus a refresh or customization and which option is best for you.

Right now, as we go into 2018, a lot of us are looking at redesigning or updating our websites, refreshing what we have so that we can better speak to those dream clients and really start to grow our businesses and meet those big goals in the New Year.

For me, this included updating my website with my new signature process, The Strategic Website Design Roadmap, and I wanted to talk through a couple of the options that are included in order to help you figure out the best way to go about updating your website.

Topics Discussed:

  • The Strategic Website Design Roadmap process

  • What’s included in a Website Redesign

  • What’s included in a Website Customization

  • When you need a complete redesign

  • Examples of clients who designed their websites from beginning to end and why they chose that option

  • When you don’t need to redesign and should consider customization instead

  • Examples of customizations I’ve done for clients and why that option was best

  • How to prepare to update your website

Resources Discussed:

 

Re-Release | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Writing a Book that Serves Your Audience and Your Business

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Connect with Jodi:

Topics Discussed:

  • How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs

  • Why small business owners should write a book

  • How to find a topic for your book, including validating your idea before you start writing

  • Ways you can reuse the content you’ve already created

  • How she works with clients to help them publish a book

  • The difference between traditional and self- publishing

  • How to launch and market your book

  • How to get book readers back into your business and eventually hire you

Resources Discussed:

Re-Release | Managing Multiple Businesses without Complete Overwhelm with Krista Miller

Re-Release-12-37-Managing-Multiple-Businesses-without-Complete-Overwhelm-with-Krista-Miller.jpg

Today I’m talking with Krista Miller of Krista Rae all about managing multiple business without complete overwhelm. Even if you aren’t managing multiple businesses right now, this episode is still really relevant because we’re talking about practical steps you can take to avoid overwhelm in your business as you’re adding side projects or just juggling client and business work.

I’m excited about the way Krista runs her business and her willingness to share the systems she uses. She gives great advice on how we can run everything without spending 24/7 on our computer or in our business. She also talks about how you can break your tasks up to get everything done and gives her biggest tip for running multiple businesses without getting overwhelmed.

Krista_15-square.png

Connect with Krista

Krista is a WordPress developer, co-host of the Get Back To Design Podcast, and co-founder of Coded Creative Themes. She specializes in collaborating with passionate designers to craft strategic websites that directly support their clients' goals, while helping them ditch the tech and spend more time doing what they love - design.

Topics Discussed:

  • The businesses Krista runs and how each got started

  • How we can run our business and pursue other projects without working all the time

  • The systems Krista tried and what works best for her

  • Exactly how she organizes her week to allow for client work, business projects, and flexible time

  • How you can break down all your tasks so you can get it all done

  • Her biggest tip for running multiple businesses without getting overwhelmed

Resources Discussed:

Re-Release | Improving Your Website Today with 5 Easy Updates

Re-Release-11-06-Improving-Your-Website-Today-with-5-Easy-Updates.jpg

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.

Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.

Connect with Samantha:

Topics Discussed:

  • The importance of having your email address on your website

  • Where to put your email address

  • What you need to include in your terms & conditions and privacy policy

  • Why you need return, refund, and warranty policies if you sell products or courses

  • Why these policies are important

  • How to update your portfolio to attract more of your dream clients

  • How to include images, testimonials, and client stories in your portfolio

  • Editing your content to keep your design simple

  • Why it’s important to guide visitors through your website

  • Adding calls to action to each page of your website

  • They types of calls to action you can use on each page

  • Why you need to map out your website like a journey

Resources Discussed:

Re-Release | Connecting to Your Clients through Brand Photography with Mallika Malhotra

Connecting to Your Clients through Brand Photography with Mallika Malhotra

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence. 

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika:

Topics Discussed:

  • What brand photography is and how small businesses can use it

  • How you can get photos that will connect with your dream clients

  • Why knowing your brand story and why is so important

  • Telling your business’s story through photography

  • The importance of being true to yourself and not just following trends

  • The questions you should be asking a photographer before you work together

  • How to get comfortable in front of the camera

  • Where you can use your brand photos

  • When you should consider investing in a brand photoshoot

  • How to use stock photography with your branded images

Resources Discussed:

Re-Release | Building a Team that Supports Your Business Mission with Ashley Cox

Re-Release-09-16-Building-a-Team-that-Supports-Your-Business-Mission-with-Ashley-Cox.jpg

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for your business.

Ashley has so much to share and we covered a lot of it today, so I’m really excited for this episode.

Ashley Cox is The HR Partner for Creatives at sproutHR, where she helps you hire, train, and lead your thriving team, all with confidence and heart. She loves to make the scary and overwhelming parts of hiring and leading a team simple, actionable and fun, so you can feel more at ease in your business and get the help you need!

Connect with Ashley:

Topics Discussed:

  • How Ashley moved from corporate HR to running her own business helping creative entrepreneurs

  • How she found a place where she could use her corporate experience and build a business she loves

  • How to create processes and systems to help your business grow

  • The importance of writing your processes down

  • How to create a job description that helps you hire the right person

  • Why you need to outline the interview process before you start accepting applications

  • The things you need to include in a job description

  • How to make sure that the person you’re hiring has the skills needed for the job

  • Why you should hire slowly to avoid hiring the wrong person

  • The difference between a contractor and employee

  • Why you can’t hire an unpaid intern

  • The importance of creating a culture for your business

Resources Discussed: