Creating Your Email Welcome Sequence with Sarah Anderson


Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.


Connect with Sarah:

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.


Topics Discussed:

  • Why you need a welcome sequence for your email list

  • Setting a goal for your welcome sequence

  • The types of emails to include and how often you should be emailing

  • Selling in a welcome sequence without feeling pushy

  • Common objections business owners have to creating welcome sequences

  • Setting up your email list so that everyone gets the right emails at the right time

  • Where subscribers should go after they’ve completed your welcome sequence

Resources Discussed:

Action Steps:

  1. Decide on a goal for your welcome sequence

  2. Start to plan the purpose for each email in the sequence

  3. Schedule a time to write your emails with a deadline

5 Ways to Give Back in Your Business


Today I’m talking about 5 ways to give back in your business. The holiday season just wrapped up here in the United States and for many of us, the start of the New Year also means thinking about how we can do more with our businesses moving forward. If you’re like me, you want to do more than just serve your clients and market on social media – you want to make a difference year-round in bigger ways. If you aren’t sure where to start when it comes to making giving a part of your business model, I have 5 ideas for you.

Topics Discussed:

  • Giving to a cause

  • Volunteering for local organizations

  • How you can use your influence as a business owner to inspire others

  • Why you should consider offering a scholarship to your program or service

  • Donating your skills as a business owner to those in need

  • Making sure you’re giving back the right way

  • How Lemon and the Sea makes giving a part of our business model

Action Steps:

  1. Brainstorm ways you would like to give back in your business

  2. Research organizations that support causes you’re passionate about

  3. Set aside a small amount of time or money to donate over the next month

Planning for Maternity Leave with Arianna Taboada


Today I’m talking about planning for maternity leave with Arianna Taboada. We cover a ton of information specifically for expecting entrepreneurs, but even if you are looking at planning for the future and taking a leave in your business, this is a really helpful episode. We talk about how a baby is going to affect your business and Arianna’s tips for babyproofing while you’re still in the planning stages. She also gives us tips on changes we can make to our website and how we can let our current clients know what our plans are in advance so everyone is prepared for what’s to come. She also talks about building a support network when we find out we’re pregnant and why it’s important to have a transition time to learn the balance between new motherhood and business.


Connect with Arianna:

Arianna is a maternal health expert, author, and owner of a consulting firm that helps female founders intelligently design maternity leave plans that meet their business model and personal needs.  Prior to her consulting practice, Arianna worked on maternal health issues for over a decade as a health educator, a social worker in a mental health clinic, a reproductive health researcher, and a yoga therapist. She draws from her expertise as a maternal health professional, combined with her experience as a business owner and mother, to provide highly personalized services for service-based entrepreneurs. She is deeply committed to providing on-going, multi-faceted support that meets the professional, physical, mental, social, and emotional needs of entrepreneurs as they babyproof their business and navigate new motherhood. Arianna lives, works, and plays with her family in Berkeley, California.

Topics Discussed:

  • How having a baby affects your business as an entrepreneur

  • Tips for babyproofing your business while you’re pregnant or when you’re thinking about starting a family

  • Changes you can make to your website to help as you plan for maternity leave

  • How to let your current clients know about your leave plans

  • Building a support network for the post-partum period

  • The importance of having a transition time as you get back into business after having a baby

Resources Discussed:

Action Steps:

  1. Review or develop your standard operating procedures for your core business operations.

  2. Conduct a time audit for 2 weeks.

  3. Learn from other entrepreneurs with similar businesses and what they did for maternity leave.

My Top Time Management Tips & Tools


Today I’m talking about my top time management tips and tools. Have you ever looked back at a long day of work and wondered why you didn't get anything done? I certainly have - there have been many times that I've thought I was being productive, but I was actually spending my time on things that weren't as important to my business.

As the creative director and only designer at Lemon and the Sea, I have a lot on my plate - and I'm sure you do to. That's why it's important to use your time in the best way possible. After all, time is one thing you can't make more of. So how do you increase your productivity when you're trying to do it all? These are some tips I've learned during my time in business (and in architecture school before that - no all-nighters for me).

Topics Discussed:

  • Finding your ideal schedule and when you work best

  • Creating a long-term schedule for big projects

  • Daily to-do lists and how they can keep you on track

  • The importance of tracking your time

  • Why your priorities should dictate how you manage your time in your business

  • Tools I use for making the most of my time

Resources Discussed:

Action Steps:

  1. Choose and set up a time tracking app

  2. Write a list of emails you send frequently and can write templates for

  3. Find the time of day you work best and adjust your schedule so you’re doing your important tasks then

Copyrights and Trademarks with Caroline Fox

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Today I’m talking about copyrights, trademarks, and all things intellectual property with Caroline Fox. We cover a ton of topics, so this is a busy episode but it’s full of great information. We talk about copyrights – what they are, how you can get one, why you need one, and what you can do if someone steals your work. Then we talk about trademarks and why they’re important and how they can benefit you. Caroline gives us some great insight into steps we can take to make sure that our business is set up legally and that we are taking advantage of everything that we can so that our small businesses can really get out there and grow with the protection that we need.


Connect with Caroline:

Caroline Fox is the principal attorney at my law firm, CJFox Law, and has been named to Virginia's "Legal Elite" list for the past two years. She also founded the Engaged Legal Collective, an educational resource with templates, guides, and workshops for wedding pros. She’s been lucky enough to speak at conferences like Wedding Wire and Destination Wedding Planners Conference, and has  written for Wedding Business Magazine and Rising Tide Society. She lives in Richmond, Virginia with my dog, and is otherwise pretty boring.


Topics Discussed:

  • What intellectual property is and why it matters for creative entrepreneurs

  • The difference between copyrights, trademarks, and trade secrets

  • What qualifies as a trade secret and how you can protect them

  • When you need a copyright and how to get one

  • The benefits of having your work registered as a copyright

  • Steps you can take if someone steals your work

  • What you should trademark and why working with a lawyer is beneficial

  • The trademark registration process

Resources Discussed:

Action Steps:

  1. Make an evaluation of intellectual property is valuable in your business

  2. Research lawyers in your area to help you if needed

  3. Start putting preemptive steps in place to prevent issues

When a Website Template is the Right Choice for Your Business


Today’s episode is all about how you can know if a website template is the right choice for your business and how to choose the right one. It may seem strange coming from a website designer, but I believe that website templates are valuable resources for many businesses, especially when you’re starting out. Custom website design is a big investment of both time and money, so starting with the right template can help you move your business forward until you’re ready to take that step. I’m going to be sharing when a template might be right for your business and my tips on choosing the right template for you.

Topics Discussed:

  • How to know if you should use a website template or work with a designer for a custom design

  • Choosing the right template the first time

  • Why your website goals are important when choosing a template

  • The types of features you might need and how to think about them

  • Why it’s important to choose your website platform before looking at templates

  • Choosing a template that will grow with your business

  • Some other things to consider when choosing to use a website template

Action Steps:

  1. Make a list of the three biggest goals you have for your website

  2. Research website platforms and choose the one that will work best for your business now and as you grow

  3. Create a Pinterest board with website designs that fit your brand

Finding Your Personal Style with Meghann VanderBaan


Today I’m talking about find your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe. We talk about dressing for everyday life and conferences, as well as how we can put together outfits that make us feel confident.


Connect with Meghann:

Meghann VanderBaan is not your typical personal stylist who recommends fancy designer outfits. She helps moms and business owners ditch the yoga pants to gain confidence. Through her style guides and coaching programs, she enables women to dress themselves beautifully for the lifestyle they actually have.


Topics Discussed:

  • Why it’s important for entrepreneurs to have a personal style

  • The benefits of having a personal style when shopping and planning outfits

  • Tips on cleaning out your closet

  • How to find your personal style

  • Finding clothes that fit and work for your life

  • How to style your clothes to look pulled together

  • The building blocks for creating a pulled together look

  • Dressing for everyday life and conferences or events as an entrepreneur

  • How having a personal style can really increase your confidence

Resources Discussed:

Action Steps:

  1. Clean out your closet and get rid of what isn't working for you

  2. Create a Pinterest board of outfits that you love

  3. Make a list of the pieces that you're missing from your closet that you can purchase for yourself

Using Guides and Videos to Improve Your Client Experience


Today I’m talking about using guides and videos to improve your client experience. As a small business owner offering one-on-one services, client experience is a huge part of how I continue to grow my business. As I’ve developed my design process, I’ve found that by using guides and video, I can better serve my clients by making things easy for them to understand and giving them a reference they can use throughout our time together and even after our projects wrap up. In this episode, I’m talking about how you can use guides and videos in your own business to the benefit of both you and your clients.

Topics Discussed:

  • How tools like guides and videos help your clients

  • The types of guides should you can use in your businesses

  • Creating  guides that are helpful, but not overwhelming

  • Why video is so important to the client experience

  • Some  ways you can use video for your clients

  • The videos and guides can you automate and the ones you need to customize

Resources Discussed:

Action Steps:

  1. If you don’t have an account with Loom, set one up.

  2. Start adding a video meeting to your on-boarding process.

  3. Create a welcome guide for clients interested in working with you.

Understanding Website Policies and the GDPR with Christina Scalera


Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get started on this journey without freaking out about it.

 I loved talking with her about this (and Christina is who I got my GDPR-compliant privacy policy from), so I recommend you check out The Contract Shop and listen to this episode when you have a chance to take notes and figure out what you need to be doing for your own website based on where you’re located and your business.


Connect with Christina:

Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

Topics Discussed:

  • The difference between a website privacy policy and terms & conditions

  • Why you need a privacy policy

  • The GDPR and who it affects

  • Christina’s take on the GDPR and how she’s implementing it in her business

  • Updates you may need to make to your newsletters and opt-ins

  • What the cookie banner you’re seeing everywhere is and why you need one

Resources Discussed:

Action Steps:

  1. Go to to find out where your business is at legally

  2. Put it in your calendar to listen to this episode again to take notes

  3. Remember that when you say you're bad at something, it's a story you're telling yourself

Making Your Process Easy for Your Clients


Today I’m talking about making your process easy for your clients. Creating a process that serves both you and your clients is the key to growing your business in a way that is sustainable and supports your big dreams. But if you’ve never put a formal process in place, it can be overwhelming to think about creating one. Here’s the good news: if you’ve worked with clients in the past, you already have a lot of the tools you need to create a process that works for you and your clients.

Topics Discussed:

  • How to create a process that works for you and your clients

  • Determining what you need to automate and what you have to do yourself

  • Why your work style matters for your process

  • Using your past and current clients to design your process

  • The importance of being flexible and making changes

  • Things you can create to make your process easier for your clients

Resources Discussed:

Action Steps:

  1. Write down all the steps you go through with a client and lay them out.

  2. See where you can automate or simplify the process, then implement one of those.

  3. Create an email template that you can customize for on-boarding a client.