Making Your Process Easy for Your Clients

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Today I’m talking about making your process easy for your clients. Creating a process that serves both you and your clients is the key to growing your business in a way that is sustainable and supports your big dreams. But if you’ve never put a formal process in place, it can be overwhelming to think about creating one. Here’s the good news: if you’ve worked with clients in the past, you already have a lot of the tools you need to create a process that works for you and your clients.

Topics Discussed:

  • How to create a process that works for you and your clients

  • Determining what you need to automate and what you have to do yourself

  • Why your work style matters for your process

  • Using your past and current clients to design your process

  • The importance of being flexible and making changes

  • Things you can create to make your process easier for your clients

Resources Discussed:

Action Steps:

  1. Write down all the steps you go through with a client and lay them out.

  2. See where you can automate or simplify the process, then implement one of those.

  3. Create an email template that you can customize for on-boarding a client.

Getting Raving Testimonials with Kim Wensel

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Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create and effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies.

This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients.

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Connect with Adrienne:

A true multi-passionate, Kim tried out many career paths before finding her career footing, including: owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communications and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health.

She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.

 

Topics Discussed:

  • Why testimonials are important for businesses

  • How we can ask our clients for testimonials

  • The types of questions we should be asking in our testimonial request

  • Other information you should consider asking for

  • Using the information you’ve gathered to craft an effective testimonial

  • Tailoring your request to serve your dream clients

  • The difference between client feedback, testimonials, and case studies

  • Where you should use testimonials

Resources Discussed:

Action Steps:

  1. Start listing the questions, challenges, and desires your dream clients has about your work are coming to you with

  2. Put together a list of questions to pull from when you ask for a testimonial

  3. Ask – build asking for testimonials into your process

How to Prepare for a Website Redesign

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Today I’m talking about how to prepare for a website redesign. Many of my clients come to me because they are ready to update or redesign their current website and they all have question about what they can do to make sure that they’re ready to work with a designer. Today I’m going to be going through the steps that you can take to make sure that you’re ready to work with a designer when you need to update or redesign your website.

Topics Discussed:

  • Why you need to start the redesign process by determining what types of updates you want to make

  • The differences between a full redesign, customization, and small design tweaks

  • Why you need to choose your website platform before choosing your designer

  • Finding a designer through referrals

  • Why you should always get on a call before hiring a designer

  • Getting to know your brand

  • Gathering the information you need before a website redesign

  • What to expect during the design process

Action Steps:

  1. Brainstorm a list of updates you need to make to your website

  2. Make sure all your design files are in one place

  3. If you’re ready to hire someone, ask around for referrals

Showcasing Your Personality in Business with Eric & Jamie Gay

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Today I’m talking with Eric & Jamie Gay about showcasing your personality in business. This is a really fun episode and it’s the first time that we’ve had a married couple on the show, so I’m excited for you to learn from them. We talk about why it’s important for your potential clients to get to know your personality before hiring you and how they came to that decision in their business based on the vendors they hired for their own wedding. We also talk about where you can show your personality to your clients so that they know that you’re going to be a great fit for them and you know you’re finding the right people. I also ask Eric & Jamie a little bit about what it’s like working with your spouse and how they balance the responsibilities of running a business together.

Even if you are not a photographer, I encourage you to listen to this episode. There are some great takeaways for anyone in a service-based business who is serving clients one-on-one and wants to make sure that they are infusing their personality in their business.

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Connect with Adrienne:

Eric & Jamie Gay make up an award-winning husband-and-wife wedding photography team serving incredible couples throughout the southeast and beyond. Living by the motto, “Classic is Always Current," Eric & Jamie Photography capture timeless, joyful wedding imagery to celebrate and preserve the love of the wedding day. Their work can be found in publications like The Knot, BRIDES, Southern Bride, YAHOO! and Style Me Pretty. Recently named Best Wedding Photographer in their hometown of Birmingham, Alabama, Eric & Jamie photograph over 40 weddings per year, manage two associate photographers and their weddings, and run an in-demand, high-end photography business.

Topics Discussed:

  • Why it’s important to showcase your personality with potential clients before they hire you

  • How our interactions with other businesses and vendors affect how we run our own business

  • Why clients are drawn to your personality before your work

  • Ways to showcase your personality online

  • Using automations to balance professional and personal communication

  • Working with your spouse

Resources Discussed:

Action Steps:

  1. Showcase special moments with your clients on social media

  2. Infuse your personality in little ways like your Instagram bio

  3. Use your picture on your website

Top Tools I Use in My Business

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Today I’m going to be talking about the top tools that I use in my business. I decided that this would be a good episode to share with you because while it is shorter, it has a ton of resources. I’m going to break the list of tools into different sections so that no matter what type of business you run, you can check out these tools and see if they would work for you in your business.

Topics Discussed:

  • The tools I use for design

  • My favorite business and administration tools

  • What I use for podcasting

Resources discussed:

Marriage and Entrepreneurship with Adrienne Rolon

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Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of business conversations you should be having with your spouse and how you can find a role for your spouse in your business to support you and to make them a part of what you’re doing. Adrienne also talks about how having children affected their marriage and their business and the changes they had to make as those life changes came along, as well as a few tips for making sure that you are cultivating a marriage and a business that you love.

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Connect with Adrienne:

Adrienne is the wedding planner, designer, floral artist, and marriage encourager behind Heart's Content Events & Design! She is so passionate about her craft, and takes joy in planning and designing stunning, heartfelt, and joy-filled wedding days, so couples can sit back, relax, actively prepare for their marriage, and spend intentional time with those who matter most. She is married to her college sweetheart, Josh, who teams up with her to counsel and encourage creative business owners to become better stewards of their marriages while fostering the growth of thriving businesses. They are blessed to be parents to their fun-loving son, James, their joyful daughter, Nora, and rambunctious but kind Frenchie, Nina.

Topics Discussed:

  • Why marriage as an entrepreneur can be different than when you work a standard job

  • Making time for your spouse when working on your business

  • How you can get your spouse excited and ready to support your business

  • The types of business conversations you should be having regularly with your spouse

  • Making it easy for your spouse to be supportive by giving them a role in your business

  • How having children can affect your marriage and business

  • Why it’s important to spend time away from your business

Resources Discussed:

Creating an Effective Call-to-Action

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Today I’m talking about creating an effective call-to-action. Calls to action are something that appear on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.

Topics Discussed:

  • What a call-to-action is and why it’s an important part of your website

  • Where to put a call-to-action on your website

  • Choosing the right call-to-action based on the page of your website

  • Writing an effective call-to-action

  • How to use design to encourage visitors to take action

Action Steps:

  1. Make sure every page of your website has a call-to-action

  2. Update your call-to-action text to encourage action

  3. Review your call to action design to make sure it stands out


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Creating a Signature Service with Maggie Patterson

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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible.

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Connect with Maggie:

Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years.

Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.

Topics Discussed:

  • Why it’s important for business owners to have a signature service

  • Steps to take when you start developing a signature service

  • When should transition into a signature service

  • Beta testing your new process

  • Creating content around your signature service to prove your expertise

  • Pricing in your business

  • How to keep your clients on track during your time together

  • Receiving and using feedback to make adjustments to your service

Action Steps:

  1. Start paying attention to what you're doing that can be repeatable or that you need to systematize

  2. Focus on positioning yourself as an expert in what you're offering before you launch

  3. Be patient, this is a long-term process

  4. Add an expiry date to your contract

Why You Need to Specialize (or why I'm not a copywriter, SEO strategist, or brand designer)

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Today I’m talking about why you need to specialize – or why I’m not a copywriter, SEO strategist, or brand designer. I’ve been learning over the past 3 years in business that it is important to specialize when you decide what it is that you want to offer in your business and who you want to work with. It doesn’t work to offer every service to everyone out there because then you can’t be known as an expert in any one thing.

Over the past three years, I have spent my time trying to figure out exactly what I could specialize in and how I could best serve the clients that I really wanted to work with. It took time and a lot of iterations of my services and website and what I wanted to offer, but as I have learned that I need to narrow down on what it is that I want to do and who I want to work with, I have also seen that my ability to serve my clients well has increased.

Today I’m going to talk through that journey with you and encourage you that if you aren’t sure if you should be specializing in one area, I really recommend that you do.

Topics Discussed:

  • How I went from offering every type of design service to focusing on website design
  • My fears as I chose an area to specialize in
  • Why I can’t offer every kind of service
  • What you should look at as you consider specializing
  • Honing in on your specific service, process, and dream client

Resources Discussed:

Action Steps:

  1. Figure out your why
  2. Narrow in on your dream client
  3. Remove any services from your website  that you don’t want to specialize in

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Money Mindset and Being the CEO of Your Business with Sarah Walton

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Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss creating new products to serve your clients, planning your marketing, and a little about Facebook ads and how Sarah is using those in her own business.

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Connect with Sarah:

Sarah Walton a business mentor and is the founder of Sarah’s Business Accelerator for women who want to start and build their businesses, and The Money Mindset Course, and interactive online course for women.

In a quest to make sure women are empowered with every tool needed to fulfill on the Dalai Lama’s promise, Sarah founded her companies and started creating events, workshops and courses. Through her companies, and her Redefining Success Events, she now speaks around the nation, offering her courses, products and workshops, all designed to inspire, inform, ignite passion and bring the power of femininity forward. Her focus is on taking better care of ourselves, developing a healthy relationship to money, creating challenging goals and learning how to lean back just as often as we lean in. Her companies have become known and trusted brands around the world and one of her businesses was recently featured on The Today Show. She is mother of two and a wife to one. She lives with her family in New Jersey.

Topics Discussed:

  • Why many entrepreneurs are afraid of looking at the money side of their business

  • Using profit and loss statements to give us information about our business and plan for the future

  • Changing your mindset in your business to see your value

  • Helping your friends and family see your business as more than just a hobby

  • What you should focus on when creating new products and services

  • Why you need to know your dream client inside and out

  • The important of planning your marketing in advance and knowing the seasons of your business

  • Why Sarah decided to invest in Facebook ads and how she’s preparing her business

Resources Discussed:

Action Steps:

  1. Know your numbers (debt, profit, expenses, cash)

  2. Understand your value

  3. Actively work on your confidence  by challenging yourself