Understanding Analytics - Website Analytics Basics


Today I’m going to be talking about understanding analytics – website analytics basics. This episode is an overview of analytics, so there are a lot of topics I don’t cover, but I wanted to introduce this topic and give you information about analytics, what it’s good for, and what you use.

I’m going to give an overview of website analytics, what you should be paying attention to, and the 7 most important analytics to look at for your website. I’m also sharing some questions that can help you as you evaluate your analytics, why you need to set up Google Analytics, and what Squarespace analytics are most useful for your website.

I’m including a lot of information in this episode, so I recommend that you check out the shownotes where you can find all of this written down in case you don’t want to take notes while you’re listening.

Topics Discussed:

  • An overview of website analytics and what you should pay attention to
  • Good and bad ways to use your website analytics
  • The 7 most important analytics to look at, what they’re good for, and how to find them in Google Analytics
  • Questions to help you evaluate your analytics
  • Why you need Google Analytics and how to set it up
  • Finding the keywords people are finding your website on
  • What Squarespace analytics are most useful
  • Other tools you can use to collect analytics data

Resources Discussed:

Action Steps:

  1. Install Google Analytics on your website
  2. Find your top exit pages and add a call-to-action to each
  3. Find your keywords and evaluate if they’re what you want to be known for

Analytics Overview

What are website analytics?

Website analytics is the collection, reporting, and analysis of website data according to usability.gov. Basically, they are numbers that give you information about your website and that you can use to make informed decisions. The goal of collecting and examining  your website’s analytics is to measure the success of your website at meeting your pre-determined goals. For more information about setting goals for your website, check out episode 25 all about setting goals and planning your website.

Why should you pay attention to your analytics?

The goal of looking at your analytics is to give you information that helps you make informed decisions about your website. You can use these numbers to help you change the design, write content that will resonate with your audience, know what kinds of products or services to offer, or who it would be beneficial to network with.

While analytics can give you data about your website and can be useful if you’re using them over time, they shouldn’t be used as a comparison tool. Your website is your own – it doesn’t matter if you have more or less website visits than someone else, only if your website is serving your business and your audience the best it can.

How can you use the information you’re gathering?

There are good and bad ways to use the information that you gather from your analytics.


  • Using analytics to test and change things on your website and evaluate what’s working
  • Use the data as information about the past and trends you might see in the future


  • Only looking at traffic to evaluate how your website is doing
  • Gathering data over the short-term

What are the most important analytics?

1.  Website Traffic

  • What it Does: tells you how many people are visiting your website in a given period of time.
  • What it’s Good for: It’s useful for knowing if your web traffic is growing, stagnating, or decreasing over time, as well as seasons when you might get more traffic than others to help you plan promotions and launches. You shouldn’t use it as a comparison metric.
  • How to see it: Audience > Overview

2. Traffic Sources

  • What it Does: tell you where people are coming to your website from. There are a few different locations including organic search (people who find you on search engines), referral (coming from a different website via a link), direct (people typing in your website directly), and social (coming from a social media platform). You can also dig into which referral, social platform, and search engine terms someone is using to find your website.
  • What it’s Good for: This metric is good for knowing how people find you and referral sources you can take advantage of.
  • How to see it: Acquisition > All Traffic > Source/Medium and Acquisition > All Traffic > Referrals

3. Bounce Rate

  • What it Does: tells you how many people leave your website after visiting only one page.
  • What it’s Good for: This is useful for knowing if your website is giving people the information they want and expect to find and can give you an indication of whether you’re directing people to other pages on your website.
  • How to see it: Audience > Overview

4. Top Pages

  • What it Does: tells you the most visited pages on your website.
  • What it’s Good for: This is good for focusing your efforts on adding calls-to-action or other conversion events and for knowing what people are looking for when they come to your website.
  • How to see it: Behavior > Site Content > All Pages

5. Top Landing Pages

  • What it Does: tells you where people are first landing on your website.
  • What it’s Good for: This is good for determining where to add a call-to-action to move people forward and where you should include information about what you do and who you help.
  • How to see it: Behavior > Site Content > Landing Pages

6. Top Exit Pages

  • What is Does: tells you which pages people leave your website from most often.
  • What it’s Good for: This is a good starting point for places to add calls-to-action that keep people on your website. It’s also helpful for knowing if there is content that isn’t popular or relevant that you can update or remove.
  • How to see it: Behavior > Site Content > Exit Pages

7. Audience Affinity Categories

  • What is Does:  tells you what interests your website visitors have based on their past behavior
  • What it’s Good for: This can help you see the types of people who are visiting your website and if they fit with your dream client avatar. It can also help you focus on your content, and potentially ads, on the people who are most likely to visit and stay on your website.
  • How to see it: Audience > Interests > Affinity Categories

Guiding Questions

Here are some questions to ask as you evaluate your analytics. You can use these as a starting point to help you determine which analytics to focus on and make decisions about changes you might want to make to your website.

Who is coming to my website?

Are they my dream clients?

Where are they coming from?

How can I take advantage of those sources to bring more people to my website?

What are people doing while on my website?

How can I keep them on my website longer?

What are some ways I can help them move toward my goal?

What content is most popular?

How can I add a call-to-action or next step to help meet my goals?

How can I create more content like this?

What pages have the highest bounce rates?

How can I improve these pages to keep people on my website longer?

Are my pages loading slowly?

How can I reduce the load time?

Google Analytics

Do I need it?

Google Analytics is a free tool that can give you in-depth insight into many things about your website. It’s worth taking the time to set up even if you’re only looking at a few items right now because it can build with you as you grow. Plus, Google Analytics only starts gathering and storing information after you install it, so if you want to look at it in the future, you need to set it up now.

How do I install it?

Setting up Google Analytics is fairly easy. All you need is a Google login (either with a Gmail address or your regular email address). You can set up a Google Analytics account for any domain that you own and have access to and then confirm that you own the domain by adding the tracking ID to your website. On both Showit and Squarespace, there is an easy location to add your tracking code without having to add any code.

Where do I see my analytics?

To see the data gathered by Google Analytics, log into your account and navigate to the property that goes to your website (if you have more than one). From there, you can explore all the data that Google Analytics collects by navigating the menu on the left side of your screen.

How can I get the information I need without being overwhelmed?

The most important things to prevent overwhelm is to focus just on the analytics that will serve your business. I’ve already mentioned the most important analytics you can look at and you can always add others that are relevant to your business goals and audience.

How do I know what keywords people searched to find me (setting up Search Console)?

In order to see the keywords that people are coming to your site after searching you have to set up Google Search Console. This is another free tool that you can connect to your Google Analytics account. Log into Search Console using the same username and password that you use for Google Analytics. From there, click Add a Property to add your website’s URL. You’ll be asked to verify your website ownership, which you can do easily via your Google Analytics Tracking ID. While you won’t see any information right away, you will want to make sure that you submit a sitemap. Squarespace and Showit both automatically create sitemaps for you. For information on building and submitting a sitemap to Google listen to episode 38 or read this tutorial. Once you have Search Console set up, you can see your keywords in Google Analytics under Acquisition > Search Console > Queries.

Squarespace Analytics

Squarespace has its own built-in analytics that can give you useful information without digging into Google Analytics. To see these, navigate to Analytics in the menu on the left side when you log into your account. While I don’t recommend relying completely on Squarespace’s analytics and ignoring Google, Squarespace can offer a quick overview without as much setup. They automatically gather data like sales, traffic, popular content, purchase funnel and abandoned cart information without you needing to create goals or conversion events in Google Analytics. When looking at Squarespace’s analytics, these are the things I would focus on:

  • Site Search Queries: Part of what is useful about Squarespace’s analytics is that you can see exactly what people are searching for within your site through the Site Search Queries section. You can see what keywords people are searching on your website and the pages they’re being directed to.
  • Form & Button Conversions: This new feature allows you to see which Squarespace buttons are being clicked and the forms that are being completed. This only applies to Squarespace Forms and Buttons (not those you add via code). You can see what was clicked and how many times, as well as how many other views the button or form got. This information can help you improve calls-to-action and see what content is driving the most conversions.
  • Sales overview, Purchase Funnel, Abandoned Cart: If you are using Squarespace as an eCommerce platform to sell goods, services, and digital products directly through your website, these analytics can help you see what people are buying, how they’re moving from just visiting to checking out, and where they might be getting lost in the process.

Other Tools

5 Updates for a Higher Converting Website

Get the Guide

Making the Most of Your Time with Mariah Tomkinson


Today I’m talking about making the most of your time with Mariah Tomkinson. She talks about why it’s important that a business owner starts making productivity and time management a priority and then we talk about how you can actually start to do that in your own business. Mariah shares the kinds of techniques we should have in place to get more done, how she sets goals, and makes sure that she gives time for those things to work and see if they will benefit her business. We also discuss how our habits affect our productivity, what her weekly schedule looks like, and how we know if our current time management strategies are actually working.

This is a topic that a lot of creative entrepreneurs struggle with, so if you’re trying to figure out how to make the most of your time, make sure to tune in to this episode.

500 x 443 sized.jpg

Connect with Mariah

Mariah runs Bloom Hustle Grow, where she helps overwhelmed female entrepreneurs navigate the twists and turns of the entrepreneurial journey by establishing strategic direction, crafting actionable plans, and building processes that allow them to hustle easier. She has an MBA and BS in Business with a concentration in Marketing, and has spent many years saying, “that’s a great idea, but how are we going to execute that?”


Topics Discussed:

  • Why it’s important for business owners to make productivity and time management a priority
  • Ways you can start to improve your time management
  • Techniques you should have in place to get more done
  • Setting goals and allowing enough time for things to work
  • How your habits affect your productivity
  • Creating habits that benefit you and your business
  • Mariah’s weekly schedule
  • Evaluating if your time management strategies are working

Resources Discussed:

5 Updates for a Higher Converting Website

Get the Guide

A Week in the Life of a Creative Entrepreneur


Today I’m going to walking you through what it’s like to be a creative entrepreneur and going over the week in the life of someone who runs an online business. The format of today’s episode is going to be a little different because I’m going to record every evening (or the next morning) to go over what I did, what I learned, and some of the things that I’m working on so you get a picture of what I spend my days doing.

I have chosen to record this a few weeks in advance, so this is not the week previous to the episode coming out, and it’s a little bit crazy because we have a lot scheduled in the evenings that aren’t work related, but I want to pick this week because it will give you a good picture of what my life is like most of the time, especially going into the spring.

Topics Discussed:

  • How I schedule my weeks
  • What each day looks like
  • Why flexibility is important when you work from home
  • How I prepare for the coming week

Resources Discussed:


Action Steps:

  • Review your weekly schedule and see what might need to change
  • Build in flexible time throughout your week for extras that might pop-up
  • Plan one fun thing with your friends or family


5 Updates for a Higher Converting Website

Get the Guide

Translating Your Core Values into Your Metrics with Jennifer White


Today I’m talking with Jennifer White about translating your core values into your metrics. We cover a wide range of topics including how you can translate the core values of your business into your metrics, what processes you need to have in place, and how those metrics can help you develop processes that support your values.

She also goes through the process of auditing the processes you have in place to make sure they are working for you and what changes you can make down the road as you find you need to shift and change. We talk briefly about how you can grow your team and make sure you stay on track.

Jennifer also has a great Process and Performance Checklist that you can download from her website to help you evaluate your current processes. You can find that at www.themjwgrp.com/2pdownload.


Connect with Jennifer

Jennifer began her career as an engineer, and combines analytical ingenuity with a talent for leadership. With a decade of professional experience informing her expertise in supply chain strategy and process and systems design, Jennifer is a talented communicator with a passion for motivating clients to transform their assumptions and achieve high performance. She is known for applying her sharp analytical skills to develop innovative solutions. She calls herself the "Analytical Rewired" as she incorporates her love for logic and creativity into her business. She is the Owner and Chief Impact Visionary Officer of The MJW Group, a Performance Consulting and Leadership and Development firm with her husband Marcus. In their business, they work with entrepreneurs and small business owners to incorporate core values into their metrics to increase productivity, visibility and overall performance.

Topics Discussed:

  • How you can translate your core values into your business metrics
  • The processes you need to have in place for your business
  • How metrics can help you develop processes that support your values
  • Auditing your current processes to make sure they’re working
  • Staying on track as your team grows

Resources Discussed:

5 Updates for a Higher Converting Website

Get the Guide

Celebrating 50 Episodes of Process to Profitability


I’m so excited that we are at 50 episodes this week. When I started this podcast back in June of 2017, I never imagined getting to this point. I start podcasting because I was tired of writing blog posts and I felt like it wasn’t the best way for me to educate my audience and make connections with other people in the industry. After meeting a group of amazing podcasters at a networking event, I decided to jump in and try podcasting for myself. Since then, we have had a ton of amazing guests, some solo episodes, lots of freebies and opt-ins, and a couple of bumps along the way.

Today I want to look back over the past 50 episodes, give you some insight into what I’ve learned, the most popular episodes, and a little sneak peak of what’s coming next.

Topics Discussed:

  • An overview of the 5 most popular episodes
  • Some of my favorite interviews that you may have missed
  • The top 3 episodes to listen to before beginning your website design
  • Lessons I’ve learned from 50 episodes of Process to Profitability
  • Some of the big mistakes that I made
  • My favorite reviews (and why I love them)
  • What’s coming next
  • Ways that you can support the show

Action Steps:

Read Full Transcript

Most Popular Episodes:

  1. 01 | Using Your Blog to Educate Clients with Cinnamon Wolfe
  2. 14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon
  3. 39 | Mindfulness and Entrepreneurship with Lee Chaix McDonough
  4. 11 | Creating Effective Surveys in Your Business with Lauren Black
  5. 20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

My Favorite Episodes You May Have Missed:

You Need to Listen Before Designing a Website:

What I’ve Learned:

  1. I love having a conversation with my guests while still covering their area of expertise
  2. Podcasting takes a lot of time and effort and it costs a lot more than writing a blog
  3. It’s easier to interview a guest than to host a solo episode

Mistakes I’ve Made:

  • My very first episode was released with the intro and interview audio tracks overlaid, so you couldn’t understand anything
  • One of my early episodes was released with 20 minutes of audio missing in the middle – and I didn’t catch it until months later

Favorite Reviews:

“Samantha, host of Process to Profitability, highlights all aspects of business in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!” – Brooke Craven

“I’m only a few episodes in, but I already love what I’m hearing. Samantha dives right into getting to know her guests and it’s all action from there, which is great!” – Krista Miller

“I’m loving Samantha’s podcast for her ability to ask questions that really allow the interviews to get to the strategies that business owners are curious about. It’s exciting to hear stories AND get something you can put into place in your business immediately!” – Reina Pomeroy

What’s Next:

  • 3 Action Steps for each episode
  • New guests covering topics like learner-centered design, subscription-based businesses, and the true value of an hour
  • New solo episodes including what a week in my life looks like, website analytics, and auditing your website
  • Transcriptions for each episode

How You Can Help:

5 Updates for a Higher Converting Website

Get the Guide

Creating a Subscription Service Based on Your Customer's Needs with Rachel Rouhana


Today I’m talking about creating a subscription service based on your customer’s needs with Rachel Rouhana. We get into a ton of great topics and she gives us the behind the scenes of her business, including why she decided to offer her stock photos as a subscription, how she got started, and why she’s chosen to do business the way she does. We also talk about how she balance customer feedback and the vision she has when choosing the types of images to include and the bigger business decisions that she’s making. We also talk a lot about she does customer service and how her teams helps her to really build a collaborative environment where they can all grow in their strengths and serve their customers to the best of their alibies.

Rachel and her team are amazing because they put their customers first and you can really hear that in this interview when she’s talking about the decisions that they make, the things that they choose to shoot, and the way that they go about making decisions about the business and the way they’re going to approach everything they do. We also talk briefly about her website redesign that came about recently and why she decided to bootstrap things at first so that she could get started. There is so much great information in this episode and Rachel really share the behind-the-scenes of the business and is open and honest about everything that I asked her.

rachel headshot new-2016-2.jpg

Connect with Rachel

Rachel Rouhana is a photographer and prop stylist who helps women entrepreneurs create visually stunning brands to attract their ideal clients. She founded Haute Stock to make it easy + affordable for boss ladies to create gorgeous graphics that get clicks, likes, shares, and ultimately lead to more sales. Obsessed with gold, glitter, and all things pink, you can often find her sipping a latte and scrolling through Instagram for inspiration. Meet Rachel and learn how to add instant glam to your brand at www.hautestock.co



Topics Discussed:

  • How Rachel got started offering a subscription services
  • Why she intentionally chose to a subscription library instead of selling images individually
  • How she decides what to include in the library
  • How to get feedback from your customers and use it to adjust your offerings
  • Balancing customer requests with your own vision for your business
  • The process of planning and shooting in collaboration with other businesses
  • What customer services looks like for a subscription-based business
  • What Rachel’s team looks like and how it grew
  • Bootstrapping in the early phases of business and investing as you grow


Resources Discussed:

Read Full Transcript

5 Updates for a Higher Converting Website

Get the Guide

Designing Your Website for Your Client Experience


Today I’m talking about designing your website to help your client experience. I know that this is an episode that might seem a little out of place because you’re wondering, ‘what does website design have to do with client experience?’ but as we go through this episode, I think that it will make more sense. It can be helpful to think about your website design and client experience together so that you’re creating something seamless that really benefits the people that you’re working with and want to work with in the future.

Topics Discussed:

  • Why you should think of your website as the beginning of your client experience
  • Creating a process that moves people from your website into your services
  • Why your client experience needs to work for you and your clients
  • Automating the client experience on your website
  • Design choices that impact client experience
  • Using feedback to make changes to your website with your clients in mind

Resources Discussed:

Action Steps:

  • Think of your website as the first part of your client experience
  • Find one thing you can automate today
  • Take a look at your navigation and make sure that its simple and easy to understand

Read Full Transcript

Outline Your Process

Write out all the steps a client takes from landing on your website to hiring you, and then anything they need on your website as the project progress

  • Finding your website
  • Learning about you and your services
  • Initial communication
  • Moving forward together
  • On-boarding
  • During your time together
  • Feedback
  • Off-boarding

Learn how you work best

Take into consideration how you work best with clients as you lay out this process so you can build something that works for you and for them

  • How do I prefer potential clients get in touch with me?
  • What steps does a client have to take before they hire me to make sure we’re a good fit?
  • When do I work and how will I respond to inquiries?

Consider your clients

  • How familiar are they with technology?
  • How do they like to communicate?
  • What questions to they ask frequently?
  • What are their expectations when they land on your website?

Automate as much as possible

  • Create an auto-responder that lets them know what the next steps are
  • Create email templates for emails you send frequently
  • Create PDFs to explain complicated topics or things they will need to reference in the future
  • Find tools that make the client experience as easy as possible (like Dubsado and Acuity)
  • Embed the client portal into your website
  • Use a CRM that allows automatic emails based on their responses (Dubsado  does this too)

Website Choices that Impact Client Experience

  • Simple Navigation
  • Colors, Images, and Layout
  • Social Proof
  • Clarity
  • Load Time
  • Easy Conversions

Test and change

5 Updates for a Higher Converting Website

Get the Guide

Strategies for a Higher Converting Email List with Kate Boyd


Today I’m talking with Kate Body about strategies for a higher converting email list. She talks about why an email list is so important for your business. Then we talk about what conversions are and why they matter. She also goes into what conversion rates can tell us about our business and how we get started on the right foot or increase conversions in our current email list, depending on your business. We talk about ways you can engage with your email list while it’s still small so that you can figure out who you’re serving and what they need from you so that you know you’re attracting the right people and that you’re giving them what they need so that your business can grow.

She also has a really awesome idea for a way that you can increase conversions on your email list that I loved because it’s such a different idea that I have not seen out there.


Connect with Kate

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates hand-crafted strategies and content to convert more leads into paying customers and clients. In 3 years, she has built 3 profitable online businesses and created marketing and sales experiences — both live and automated — that convert 3-5x the normal rates.

Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too.

Topics Discussed:

  • Why an email list is so important for small business owners
  • The importance of conversions and what the numbers can tell us
  • Getting your email list started off right so that it’s set up for conversions
  • Strategies you can use to increase conversions on your current list
  • How you can use your email list to serve your clients

Resources Discussed:

Read Full Transcript

5 Updates for a Higher Converting Website

Get the Guide

Why Your Website Needs to be Mobile Responsive


Today I’m talking about why your website needs to be mobile responsive. I’m going to be giving you some statistics about mobile use, talking about the different types of mobile design, and then going over the benefits of having a mobile responsive design for your website. We’re also going to talk about how you can make your website mobile-friendly and some of the common mistakes that Google lists as problems that can hurt your search engine ranking with them and your overall user experience.

If you have a website, you need to listen to this episode to make sure that your website mobile responsive or mobile-friendly so that you’re not missing out on any of these big benefits.

Plus, a big thanks to Jodi Graham who walked through my website with me!

Topics Discussed:

  • Why having a mobile responsive website is important
  • The difference between mobile-friendly and mobile responsive design
  • The benefits of having a website that is mobile-friendly
  • How you can design a website that is mobile responsive
  • Common mistakes to avoid when designing for mobile

Resources Discussed:

Read Full Transcript

Stats about mobile use

  • There are more mobile devices than people in the world
  • Mobile use has grown 400% since 2011
  • 20% of users between ages 18-34 spend all of their online time on a mobile device
  • In 2017, mobile traffic made up 52.64% of all online traffic
  • 50% of ecommerce purchases were made on mobile devices in 2017
  • 40% of people abandon a website that takes more than 3 seconds to load
  • 47% of consumers expect a web page to load within 2 seconds

The difference between mobile-friendly and mobile responsive

Google defines responsive website design as “Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images).”

Responsive websites respond or change based on the needs to the user and the width of the device they are viewing the website on.

  • Move from multiple column to single column layout
  • Changes the layout instead of shrinking everything to fit and making a user zoom in
  • Dynamic content that changes
  • Navigation is condensed
  • Optimized images
  • Correct padding and spacing

Friendly websites work the same way on any device. This means that nothing moves or changes (or becomes unusable on mobile devices)

  • Static content that doesn’t change
  • Simplified navigation
  • Images display smaller

Benefits of having a mobile-responsive design

  • SEO - In April 2015, Google changed their algorithm so that if your website is not mobile-friendly, it would not rank as high in mobile search results
  • Social media conversions - in 2015, 80% of the time people spent on social media was on a mobile device
  • Increased sales - In 2012, 67% of people said they are more likely to make a purchase from a website that is mobile-friendly
  • It’s an expected practice - 8 in 10 website visitors will leave a website that doesn’t display well on their device
  • Builds credibility - 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
  • Increased revenue and location visits - 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

How to make a website mobile friendly

You don’t need a separate website anymore, instead your website should change based on the device it’s viewed on. In fact, having two websites could hurt your Google ranking, as Google doesn’t like duplicate content

Instead, you should choose a platform that allows for easy mobile responsive design. Showit allows you to design the mobile version of your website separately from the desktop version, so you have control over every piece.  Squarespace is mobile-responsive and lays out the mobile version of your website based on where content blocks are placed. More and more templates are also allowing for style changes only for mobile devices. Whichever option you choose, make sure to test your design across all devices and as new updates are released.

Common Mistakes of mobile design

  • Blocked javascript, css, and image files – you want search engines and users to see all of your content so that it can index it correctly
  • Unplayable content – some types of video (such as those constrained by a license or that require Flash) won’t work on many mobile devices. If a video can’t be played, the visitor will see an error, which can be frustrating. To get around this you can either use HTML5 tags or embed the video content through a player that’s available on all devices (like YouTube). You can also include a transcription for those who can’t watch the video.
  • Faulty redirects -If your mobile site is designed so that you have separate pages from desktop and mobile devices, you need to make sure the every page has both versions and they are correctly set to redirect based on the device information.
  • Pop-ups - Many websites use pop-ups to encourage people to perform a certain action, like subscribing to an email list. These tend to have high conversion rates, but can frustrate users on mobile devices because they aren’t easy to close and block the content someone is trying to read. If you are using a pop-up, either turn it off on mobile devices or redesign it so that it’s easy to close.
  • Small font size - Font size should be at least 14px so users don’t have to zoom in. Readability studies suggest that columns should ideally be 8 to 10 words per line.
  • Touch elements too close - Make buttons large as well to avoid users clicking on the wrong thing. Apple recommends buttons on mobile be at least 44px by 44px. Any touch elements should be at least 32 pixels apart, both vertically and horizontally so that a user’s finger can easily touch the element.
  • Low resolution images - Use high resolution images – all mobile devices, like most desktop monitors, display images in high definition. Having hi-res images means that your images won’t appear blurry or pixelated
  • Slow page speeds - 40% of people abandon a website that takes more than 3 seconds to load, 47% of consumers expect a web page to load within 2 seconds

5 Website Updates to Get Legit

Get the Guide

Designing Your Book to Connect with Your Clients with Lisa Von De Linde


Today I’m talking with Lisa Von De Linde about designing a book that connects with your clients. If you’ve listened to my previous episode with Jodi Brandon (episode 14), this is a really great follow-up. We are talking about how design works, as well as the difference between self-publishing and traditional publishing. In this episode Lisa talks about how designing a book is different from designing for other platforms and why you need an experienced book designer to help you through the process. She also discusses what the book design process looks like and how involved you, as the author, will be in the design of your book. We also go over the typical timeline for self-publishing a book and how it is different from going the traditional publishing route and has some tips for people who haven’t designed a book before or designers who are interested in learning more about book design.

Lisa also has a really cool download of the top 11 things an author needs to consider before self-publishing that you can get at her website.


Connect with Lisa

Lisa is a graphic designer and owner of LisaVdesigns—the studio that partners with authors, organizations, and entrepreneurs who are making a difference. Impacting lives in their community or around the globe. Her studio provides custom design services for all things book publishing & branding systems. She is particularly passionate about partnering her skills with those who have a vision for "difference maker" goals, whether that's a non-profit, a Fair Trade company, a biz with an eco-friendly focus, those impacting their local economy, or those championing a specific cause through the service they provide or the product they create. Based in Ohio, she is always daydreaming about new travel destinations, whether the travel is a work trip as a location-independent business or a true vacation. She strives to provide the highest quality design services for purpose-driven businesses.

  • Website
  • Instagram
  • For a workbook to determine the best format for your book idea, send Lisa a DM on Instagram

Topics Discussed:

  • How designing a book is different than designing for other areas
  • Why it’s important to work with someone who has experience in book design
  • The difference between traditional and self-publishing a book
  • The book design process for those who are self-publishing
  • How manuscript writing and book design work in partnerships
  • The typical timeline for self-publishing a book
  • Tips for those who haven’t designed a book before

Resources Discussed:


5 Website Updates to Get Legit

Get the Guide