5 Expert Interviews for Real Change in Your Business
Listen as I interview 5 experts about strategies that will propel your business forward. Topics include email marketing, pitching yourself, marriage & entrepreneurship, accounting, and using social media. Each interview is designed to dive deep into one topic and give you actionable steps to make a change in your small business. Listen now!
It’s like a choose your own adventure - listen to the episode that most fits where you’re at in business right now or listen to them all!
Creating Your Email Welcome Sequence
with Sarah Anderson
In this episode, I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.
Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.
Pitching Yourself to Podcasts and Other Outlets
with Cher Hale
This is my interview with Cher Hale where we cover all things pitching. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like. We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way.
Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW.
Marriage and Entrepreneurship
with Arienne Rolon
Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of business conversations you should be having with your spouse and how you can find a role for your spouse in your business to support you and to make them a part of what you’re doing. Adrienne also talks about how having children affected their marriage and their business and the changes they had to make as those life changes came along, as well as a few tips for making sure that you are cultivating a marriage and a business that you love.
Adrienne is the wedding planner, designer, floral artist, and marriage encourager behind Heart's Content Events & Design! She is so passionate about her craft, and takes joy in planning and designing stunning, heartfelt, and joy-filled wedding days, so couples can sit back, relax, actively prepare for their marriage, and spend intentional time with those who matter most. She is married to her college sweetheart, Josh, who teams up with her to counsel and encourage creative business owners to become better stewards of their marriages while fostering the growth of thriving businesses. They are blessed to be parents to their fun-loving son, James, their joyful daughter, Nora, and rambunctious but kind Frenchie, Nina.
Accounting, Bookkeeping, and Client Appreciation
with Nadia Anderson
This interview is all about about accounting, bookkeeping, and client appreciation with Nadia Anderson. We cover a lot of topics in this show including the differences between accounting, bookkeeping, and financial planning, and the types of systems you should have in place as a business owner for your finances. We also talk about getting ready for tax season with quarterly taxes and deductions and how all of that works. Then we talk about client appreciation and how Nadia has used that to build both of her businesses and really create relationships that are ongoing so that she can continue to work with clients, vendors, and team members that she loves.
Nadia Anderson is the owner of Virginia Grace, an event management company that creates stress free celebration memories for its clients. She is a certified public accountant (CPA) and a chartered global management accountant (CGMA) with twenty years’ experience. In her accounting practice she supports creative business owners and nonprofit organizations with her unique blend of creativity and business aptitude and experience. She enjoys sharing information and giving practical advice for entrepreneurs to be successful. Follow her on Instagram and Facebook @NadiatheCPA and @vagraceevents.
Using Instagram Stories to Promote Your Services
with Abby Jiu and Lisa Ziesing
In this interview, I’m talking about using Instagram Stories to promote your services with Abby Jiu and Lisa Ziesing of Abby Jiu Photography. I’m really excited about this episode because I have been watching their Instagram Stories and I love their approach. We are talking all about how they got started with Instagram Stories and tips about showing up in front of the camera and figuring out the content you should be sharing. We also talk about getting more engagement on their Stories and how they are engaging with both clients and those in the wedding industry all in one place.
Established in 2009, Abby Jiu Photography began with just Abby behind the lens. Five years later, Lisa joined her, expanding the team and the scope of weddings and events they cover. Over the years, Abby and Lisa have jointly documented dozens of weddings and traveled together for destination jobs as near as New York City and as far as Ireland and Portugal. They also spend plenty of time together in their stylish Northern Virginia office. And even though they shoot individually too, the bond they’ve formed is undeniable.
An exciting announcement!
I'm so excited to announce that I'm (finally) working on Season 3 of Process to Profitability. We wrapped up Season 2 at the end of 2019 with every intention of recording new episodes in 2020, but COVID and a toddler running around threw a wrench in my plans.
But Process to Profitablity will finally be coming back later this year!
This season will be a little different - each episode will walk through one process, tool, or strategy that will give you big results in your business. Experts in all fields of business will give you an in-depth look into one step-by-step process you can use to improve your business and impact growth.
We’re super-actionable and relevant topics for all business owners
I’m so excited for the interviews I’ve already recorded and those I have on the schedule. Topics include:
Impacting your business growth through a visibility strategy that’s authentic to you
Creating a social media plan that coverts your dream clients
Leveraging the power of hashtags to grow your Instagram following
Creating a sales and on-boarding framework
Designing an SEO strategy for your website
Making diversity and inclusivity an intentional part of your business
Getting started with VIP days to transform your service-based business
and more!
I’ve also been very intentional about finding a diverse group of experts to share their knowledge and experience with us.
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Know someone I should interview or have a topic suggestion?
If you have an idea for a topic I should cover or a guest I should reach out to, shoot me an email.
Want to be a guest on the show? I have a limited amount of spots still open for this season, but you can submit your application here and I’ll let you know if you’re a good fit for the show.
