How to Organize Your Private Practice Services Page (With Real Examples)
If you offer multiple services on your website, figuring out how to present them can feel like a puzzle. Should you keep everything on one page? Give each service its own page? Or create a landing page with links to multiple offers?
The answer depends on how many services you offer, how different they are, and how much content each needs (like FAQs, testimonials, or pricing details). In this post, I’ll walk you through when to use each option—with real examples from client websites—plus the pros and cons of each layout.
When One Services Page Works Best
If you have two or three related services, keeping them on a single page is often the best approach.
On this type of page, each service gets its own section with a similar layout, making it easy for visitors to compare what’s included, see pricing, and quickly choose the right fit.
Example: Gray MD Psychiatry
Gray MD Psychiatry offers two related services. We created one services page with clearly defined sections and mirrored layouts for each service. Visitors can see exactly what’s included at a glance without having to click between pages.
Why this works:
The services are similar enough that visitors will likely want to see them side by side.
The content for each service is short and doesn’t require a lot of scrolling.
When You Need Multiple Service Pages
If you offer four or more distinct services (or if each offer needs its own detailed explanation), it’s better to create individual pages for each one.
Your main “Services Overview” page acts like a landing page (or you can do this on the Home page, like in the example below). It gives visitors a high-level view of all your offerings, then links to the dedicated service pages where they can dive deeper.
Example: Dr. Stephanie Martin
Dr. Stephanie Martin offers four different services, including in-person acupuncture and virtual fertility coaching. Each service has its own page designed like a sales page, complete with detailed information, FAQs, testimonials, and pricing. The main Services page links to each offer so visitors can explore what’s right for them.
Why this works:
Each service speaks to a slightly different audience or need.
There’s enough content for each offer to warrant its own page, helping with SEO and client clarity.
When You Have One Service But Different Audiences
Even if you only offer one core service, you may need multiple pages if you serve different types of clients.
Example: Dr. Ashley Chiropractic
Dr. Ashley offers chiropractic care for multiple audiences (such as athletes, pregnant women, and families). We created an overall Services page that shares the practice’s values and gives an overview of each client type. Then, each audience has its own page, with details like signs and symptoms, FAQs, and a clear call-to-action.
Why this works:
Each audience needs different messaging to understand how chiropractic care helps them.
It creates a more personalized experience for each client type.
Pros and Cons of Each Layout
One Services Page (with Sections)
Pros:
All services are visible at a glance.
Easier to manage and update.
Works well for 2–3 offers.
Cons:
Can become cluttered with too much content.
Limited room for FAQs, testimonials, or detailed explanations.
Multiple Service Pages
Pros:
Each page acts like a mini sales page with its own keywords and calls-to-action.
Better for SEO—each service gets its own focus.
Visitors can easily find the details they need.
Cons:
Requires more design and copywriting work.
Visitors need a compelling overview page to guide them to the right option.
Best Practices for Service Pages
No matter which layout you choose, every service page (or section) should include:
A clear call-to-action after the headline.
At least 1–2 additional CTAs throughout the content (especially after explaining benefits or pricing).
A final CTA above the footer, so visitors never have to scroll far to take the next step.
My One-Week Website Design Now Includes Up to 8 Pages
I recently updated my One-Week Website Design process to include up to 8 pages, so we can create the right structure for your services—whether that means one streamlined page or a full landing page for each offer.
Need help deciding how to organize your services? Let’s chat about the best strategy for your practice. I’ll help you design a services page that’s clear, professional, and built to convert visitors into clients.
