How a Clean, Strategic Website Helped This Fertility Acupuncturist Attract More Clients

our work
Written By Samantha Mabe

Refresh VIP Day

Fertility Acupuncture + Consulting

Mockup of Dr. Stephanie Martin’s new Squarespace homepage with a light, supportive design using white, sage, light blue, and teal call-to-actions.

The Challenge: A DIY Site That Felt Underdone

When Dr. Stephanie Martin finished her DIY Squarespace website, she knew it wasn’t the final version. It served her well at first, but as her fertility acupuncture and virtual consulting practice grew, the site didn’t quite reflect her expertise — or support her goals.

“I love the simplicity of the site. I'm not big into animation or too much busyness. That being said it does feel under done in ways and needs help to look a little more professional.”

She didn’t want flashy. She wanted clean, professional, and strategic — something that matched the calm, intentional energy of her practice and made it easier for clients to book the care they needed.

The Goal: Strategic Simplicity + Better Search Visibility

Dr. Martin reached out after hearing about me through Molly Cahill’s community:

“You knew Squarespace well and focus on health and wellness.”

Her goals for the Refresh VIP Day were focused and clear:

  • Improve the overall design to look more polished

  • Expand her Services page to clearly explain what she offers

  • Use accessible colors and streamlined design

  • Set up her site for long-term SEO growth

  • Take the pressure off her shoulders and get expert help

 
 

The Process: Strategic Design + SEO in One Day

In one Refresh VIP Day, we overhauled the foundation of her website without changing the simplicity she loved.

Visual + UX Updates

  • Expanded her existing color palette for better contrast and accessibility

  • Created a custom stock image bank that matched her brand aesthetic

  • Updated and optimized every image file

  • Redesigned all site pages to improve flow and guide visitors through a clearer client journey

  • Added a brand-new Contact page for streamlined communication

  • Created a FAQ section to answer common questions on her services page

  • Set up her blog so she’s ready to publish when she’s ready

“Thank you Samantha! I’m so impressed with your efficiency!”

SEO Fixes + Setup

  • Performed in-depth keyword research specific to fertility acupuncture, IVF support, and her region

  • Wrote SEO-friendly titles and meta descriptions for every page

  • Renamed all image files and added relevant alt text

  • Fixed every technical SEO issue on the site

  • Enabled keyword rank tracking to monitor long-term visibility gains

“It looks awesome! Seriously, such an upgrade!”

Homepage Design

Before

DIY Squarespace homepage for Dr. Stephanie Martin with minimal structure and basic styling before redesign.
 

After

Updated Squarespace homepage for Dr. Stephanie Martin with a light, calming design and clear path to book an appointment.
 

About Page Design

Before

Original About page for Dr. Stephanie Martin with text-heavy layout and no clear brand identity.
 

After

Refreshed About page for Dr. Stephanie Martin with clear structure, calming brand colors, and a welcoming introduction.
 

Acupuncture for IVF Services Page Design

Before

Before version of the IVF acupuncture page with sparse content and limited design flow.
 

After

Redesigned IVF acupuncture service page featuring soft colors, supportive language, and simplified layout.
 

Fertility Coaching Service Page

Before

DIY version of the fertility coaching page with a plain layout and no emphasis on key services.
 

After

Updated Squarespace page for fertility coaching with clear CTAs, warm tone, and a clean, supportive design.

The Results: 80% Conversion and Massive Search Growth

Since her Refresh VIP Day, Dr. Martin’s website is working a whole lot harder for her:

  • Visits from organic search up 150%

  • Pageviews up 232%

  • Total site visits up 52%

  • Search impressions up 750%

  • Average keyword position improved from 81 to 47.6

  • “Book an acupuncture appointment” CTA conversion rate: 80%

“Thank you so much for your amazing work. Overall the site looks sooo good! It needed a professional touch and it looks great.”

Keyword ranking chart showing improvement for Dr. Stephanie Martin’s acupuncture website after SEO updates.
Website traffic analytics showing major increases in visits, pageviews, and search impressions after the website refresh.

Ready to Upgrade Your Acupuncture Website?

If your Squarespace website isn’t helping clients find you — or doesn’t reflect the quality of care you provide — a Refresh VIP Day gives you a strategic, SEO-optimized design you can feel confident sharing.

Samantha Mabe

I strategically craft websites for the creative small business owner who is passionate about serving her clients and wants to be a part of the design process. I help her stand out as an expert, find more dream clients, increase visibility, and be in control of her website so that she can grow her business and spend more time doing what she loves.


http://www.lemonandthesea.com
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