How a Psychiatry Website Refresh Improved SEO and Made the Practice More Patient-Friendly
Refresh VIP Day
Psychiatry & Therapy Practice
The Challenge: A Website That Felt Inadequate, Outdated, and Off-Brand
Dr. Rashida Gray of Gray MD Psychiatry offers integrative psychiatry, talk therapy, CBT, EMDR, and medication management to individuals struggling with OCD, anxiety, depression, and more. While her work was deeply impactful, her website wasn’t reflecting the professionalism or scope of her practice.
She shared that the old site felt frustrating and stale—like a DIY project that no longer matched the quality of her services. With the recent addition of a new therapist to the team, Dr. Gray knew it was time for a change.
“Desiring a more professional, less DIY looking website, improved SEO and more patient friendly website. I also added a therapist to the practice, but the website still feels heavily focused on myself—psychiatrist.”
Her goals included:
A professional design that better represented the entire practice
Improved SEO—especially for her new therapist
A more welcoming site that clearly communicated who they do help
Transparent pricing integration
Balanced visibility for both psychiatry and therapy services
The Process: Two VIP Days to Redesign, Restructure, and Refocus
Dr. Gray booked two VIP Refresh Days so we could take a deep dive into both her website strategy and structure. Her goals were clear, and we worked together to turn them into a patient-centered, search-optimized website.
Visual Updates and Brand Expansion
To support a more inclusive and polished feel, I expanded her brand color palette and built a stock image library that reflected the diverse, supportive, and integrative nature of her practice. All site imagery was optimized to ensure fast load times and accessibility compliance.
Content + Layout Improvements
We redesigned all existing pages with a stronger client journey in mind—shifting the language and layout from “who we don’t work with” to “here’s who we help.” We also:
Integrated a new Contact page
Organized and rewrote service descriptions for clarity
Added FAQs about therapy and psychiatry
Reworked how pricing was shared
Set up a blog with optimized posts
“You nailed it!!”
The SEO Work: Shifting Focus to Local Search & Team Visibility
Dr. Gray’s original SEO performance was limited and heavily focused on her name. Our goal was to keep that strength—but expand it to broader, location-based and service-specific search terms.
We focused on:
Targeted keyword research for both psychiatry and therapy in Richmond
Writing SEO titles and meta descriptions for all key pages
Renaming all image files and adding alt text
Implementing keyword tracking and resolving on-site SEO issues
Homepage Design
Before
After
About Page Design
Before
After
Psychiatry and Therapy Services Page Design
The Results: Better Rankings, More Impressions, and a Website She’s Proud Of
Since launching the refreshed Gray MD Psychiatry website, here’s what’s changed:
Total clicks from search up 34% year over year
Organic search impressions up 98% year over year
Ranking in the top 3 for 7 keywords (up from 5)
Ranking for 32 total keywords (up from 23)
Notable Keyword Position Increases:
Dr gray psychiatrist → moved from #5 to #1
Dr. mickens therapist → moved from #3 to #2
Female psychiatrist richmond va → jumped from #47 to #3
Best psychiatrist richmond va → #9 to #4
Psychiatry richmond va → #11 to #9
Black female therapist richmond va → #100 to #23
Most importantly, Dr. Gray no longer feels embarrassed to send people to her website:
“I have thoroughly enjoyed working with you. Thank you for ‘hearing’ me even when I was not always clear. I am sure that we will work together again in the future. And I am happy to be a reference for any potential future clients. I am relieved to no longer feel embarrassed about my website.”
Ready to Upgrade Your Therapy or Psychiatry Website?
If your Wix site isn’t helping clients find you — or doesn’t reflect the professionalism and care your practice offers — a Refresh VIP Day gives you a strategic, SEO-optimized design you can feel confident sharing.
