December Traffic + Income Report

December Traffic + Income Report | Lemon and the Sea:  See my traffic and income for December 2015 (even when I took two weeks off).

It's 2016 y'all!

I can't believe that 2015 is already over. It's been a huge year for me and for Lemon and the Sea. It was in December of 2014 that I first started Lemon and the Sea as a blog over on WordPress. I was writing infrequently about DIY projects and my life. Looking back, it's crazy to see how far I've come, considering that Lemon and the Sea is now a legitimate (registered LLC) design business with paying clients and is my full time job.

I had thought about running my own business for a long time. I love exploring new things and spending my time creating and most office jobs don't allow for that. I dreamed of opening a successful Etsy shop or a brick and mortar store for local artists. Although I never considered running my own design business, I'm so glad that this was God's plan for my life.

As I look back on 2015, it's easy to gloss over some of the things that I accomplished because I have so much more planned for the future, but it's important to take the time to really acknowledge all the ways that God is at work and all the things I worked hard for. My biggest accomplishments in 2015?

  • Leaving my full time job to start freelancing and blogging
  • Becoming an official business (I started a business - that's huge!)
  • Getting my first seven clients in the first six months that I offered design services
  • Learning Squarespace and building my own website
  • Making awesome connections and friendships


According to Google Analytics, I had 1,882 pageviews this month (down by 371) and 657 visitors. The total bounce rate was 67%. 73% of my website visitors were new to Lemon and the Sea, so I'm excited to see this growth!

Out of the 822 sessions on my site, 193 came directly to my site, 249 came from social media, and 326 were referred from another website. 


My most visited page this month was my home page, followed by my Services page (just like November). I've been updating my home page with the new website look, so I'm excited to see how those changes affect these numbers. My top about was again Goal Planning for Your Business. Check it out and get a free 36 page planner download.


I've seen my newsletter grow from 115 subscribers to 117 in December. The average open rate decreased to 51.1% and the average click rate is 9.9%.  These are actually pretty great stats compared to the industry average of a 16% open rate.


Twitter: 290 followers (up by 16)

Instagram: 120 followers (up by 6)

Facebook: 70 likes (up by 2)

Pinterest: 155 followers (up by 33)



December 2015 Earnings:

Freelance Clients: $3,220

Project Clients: $700

Affiliate Links: $0

Total Income: $3,920


December 2015 Expenses:

Office Supplies: $0

MailChimp: $10

Calendly: $10

Fees: $15.20

Design Supplies: $27.82

Networking: $10

Website Photography: $700

Tithe: $330.35

Total Expenses: $1,103.37


Total Profit: $2816.6 (before taxes)

What I Learned

While my increases weren't huge, I did take the last two weeks off to concentrate on spending time with family and preparing for the 2016. I'm ready to get back into providing great content after a much needed rest.

I've learned a lot over since March about running a business, blogging, and working with clients. Now I'm excited to start finding my own way and cultivating a business based on faith.