brand design

6 Reasons to Hire a Designer (Plus a Bonus)

6 Reasons to Hire a Designer | Lemon and the Sea: There comes a time in business when you should consider hiring a designer, even if you've DIYed your brand before. Designers can help you build upon your current brand and better reach your clients without having to figure it out on your own.

Hiring a designer can really help you build a brand and website that reach your audience and reflect your business. Of course, I'm all for figuring out things on your own when you're just starting your business, but as your business grows, it can make sense to hire out tasks, including design so that you can focus on working on your business.

1. Designers are Experts

Just like you might hire a Virtual Assistant, Copywriter, or Accountant because of their expertise in a field that you aren't as familiar with, you hire a designer for the same reason. Of course, you need to check out a designer before deciding to hire them to make sure that they are going to be professional and deliver what they say they can (check out their portfolio, testimonials, and blog posts), but once you find a solid designer, they can complete the work a lot faster and make it super simple for you to make updates in the future (if that's what you're looking for).

You also need to figure out what you want help with - not all designers do everything. Some just offer brand design, other website design, and others will create packages that include both. You also want to consider the platform that you want to use (such as Squarespace or Wordpress) and find a designer who focuses on that platform.

Many designers have a degree, but not all do. In order to really get a sense of the level of design, make sure to check out their portfolio and ask if you can talk to any previous clients. Even if a designer doesn't have a graphic design degree (mine is in Architecture), they still may have design education that really contributes to their work.

2. Designers can push you

Before I start the actual design work on any project, I give my clients some pretty in-depth and thought-provoking questionnaires. Now, some of the questions are simple, like what colors they like, but others are designed to push past just visual trends into a deeper understanding of my client's business. These include "how you you connect with your ideal clients?" "how is your process unique?" and "what do you want your branding to accomplish?"

By asking these questions, I help my clients dig into their business and really think about what they need out of a brand or website. Many of my clients come back with answers that they didn't expect because they had never thought of those questions before.

3. Designers can see past today

This can be true of a lot of professions - coaches, copywriters, etc. - but I find that as a designer, I have a great outside perspective into my client's business. I get familiar with their message, their ideal audience, and how they work, so that I can tailor their brand and website towards the future instead of where they are today.

For example, if a client wants a website and doesn't think they want e-commerce, I try to think of anything that might need to be sold online in the future. I don't do this because I think they should sell that way (although for many businesses it makes sense), but because I want to build a website that can accommodate growth in the future.

4. Designers become a member of your team

Depending on the designer you hire, many offer priority spots to previous clients. This means that even after your larger project in complete, you can come back to your designer and have them help you with a smaller project without a long wait. Of course, you have to pay for the work, but it can be really helpful to have a designer you can count on who already knows your brand and can build upon it instead of having to go over everything with someone new.

Many of my previous clients consider me as a part of their larger team and they know that if they need something designed, they can reach out. And because I already know their brand and business, I can quickly turn around the project. They don't have to worry about how they're going to design something when they would rather be focusing on growing their business.

5. Designers go past templates

It's no secret that I love Squarespace for website design because it's so easy for my clients to learn, but Squarespace does have some limitations in it's template design. That's why I work hard to customize every website to fit my client's larger brand instead of just accepting the template's limitations. (I wrote a post about some custom CSS you can use on your Squarespace website here.) I may not be able to work around everything - although I will try - but I can do a lot of custom work that transforms a template into a website that represents my client's business.

6. Designers save you time and money

This may seem a little counter-intuitive at first because hiring a designer can be an investment, but it can ultimately save you lots of time, money, and frustration. Most of my clients come to me when they are fed up with trying to build a consistent brand and website on their own. Many are using website builders that either require coding knowledge or have very little flexibility. When I come on board, I'm ready to go on their project because I already have the knowledge I need to build their brand or website (and if I don't, I'm using my time, not their's to figure it out).

Of course, the up front investment can seem like a lot because not only do you have to pay for good design, but you also have to be available to work with your designer and give feedback, but in the end, you get very clear guidelines on using your brand assets and a clean, user-friendly website with a back-end that you can understand.

Designers keep your brand consistent

In a world full of brands and visuals, staying consistent is extremely important if you want people to begin to recognize your work. A designer helps you with that - from setting a color and font palette to laying out exactly how you should use your design assets - your designer will set you up for success.

When I design for my clients, I always design with templates in mind. That way, when they need to update a blog post image or are planning a yearly event, they can use the work I've already done and simply update it with the new information. This keeps everything looking consistent with the rest of their brand with very little effort.

And when it comes to website design, I make sure that all the fonts and colors are set to match their brand so that they don't have to figure out what to use where. Every page is going to be similar to the last (at least in terms of basic design), so that even if they want a sales page that stands out, it still feels like part of the overall site.

Tips for finding a designer

When you're ready to hire a designer to help you build your brand or website, there are a few basic things to look for.

  • Check out their work. And not just what's in their portfolio, but also what they share on Instagram, their blog, and what you see on their previous client's websites.
  • Take a look at their services. Before you fall in love with a designer, make sure that they offer the types of services that you need. Some designers offer a wide range of options while others stick to just one thing.
  • Learn their process. Many designers have a specific process laid out for their projects. You want to find out how they communicate with you, how involved you will be, and when you can reach them. If you work a 9 to 5, but your designer only has meeting times available while you're at work, it could be difficult to work together.
  • Get to know them. If you're interested in working with a designer, make sure that you talk to them before signing the contract. I always set up a Skype meeting with interested clients before getting into pricing and contracts so that we can get to know one another and make sure we vibe.
  • Ask questions. I encourage my clients and anyone interested in working with me to ask questions. This helps me learn about how they think and what their needs are and it helps you to get the assurance that the designer you hire can do what you need. Don't be afraid to ask questions and listen to how they are answered (even if the answer is "I don't know," you should feel that the person you hire will find out for you).

If you're looking for a designer to help you dig into your brand and help you take your business to the next level, check out my services and see if I would be a good fit for your project.


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.


How I Design with Clients Instead of For Them

How I Design with Clients Instead of For Them | Lemon and the Sea: A step-by-step look at my design process and how it helps creative entrepreneurs build businesses that support the life they want to live.

When I'm investing a lot of time and money into something, I want to know that I'm going to get what I need out of it. 

We've recently begun the process of searching for our first home (yay!) and have taken a lot of time to find a realtor that we want to work with through the process. I want someone who will communicate with me throughout our time together, will let me know what to do when, and will be there to check in with me if something falls through the cracks - because I'm busy and I have never been through this before.

Brand and website design with you in mind

Brand and website design is a big investment of both time and money.

I know that you're busy . I know that you don't want to invest in something and not get the results you expected - or even worse, have someone totally disappear on you, which is why I've worked hard to create a process that allows me to work closely with my clients through a process that can be overwhelming.

From the initial inquiry email to the project hand-off and on-going support options, I want to work with my clients instead of designing for them.

On-Boarding

Whenever I start chatting with someone about potentially working on their brand and website design, I like to give some information upfront to help them get an idea of what I do and what to expect - without flooding them with information over a phone call or email.

Instead, I send out a Working with Us PDF that includes information like who I am, what I do, and some fun information about me and Lemon and the Sea. Then, I have my Sales Slides PDF which goes more in-depth about who I work with, what I offer, and answers to some frequently asked questions. I'm sure this can seem overwhelming at first, but by having everything in PDF format (instead of trying to jot down notes as fast as possible), potential clients can learn more about Lemon and the Sea on their schedule.

Because they're busy and would probably rather be spending time with their families instead of emailing a thousand questions back and forth.

Staying Organized

Once a client decides to hire me (celebration time!), I have a simple Getting Started PDF and I get them set up with an Asana project that outline each step we'll take together and when everything is due. That way, they know exactly what to expect from me and what I need from them.

I also have an in-house version of the project in Asana that keeps me on track and outline every step of the project. This allows me to stay organized without my clients seeing all the behind-the-scenes tasks that they don't need to complete (because you really don't need to see link testing and every type of mobile device being developed individually).

Branding Exercises

And of course, branding exercises come next. I've developed a series of worksheets that help my clients dig into their businesses and share what they need with me. The goal is that they walk away with a brand and website that reflects who they are, helps them grow their business, and allows them to live the life they love - and these help us get there.

Each worksheet focuses on a different part of business - from design to dream client - and helps me get to know what my client needs from their website and where to go when designing their brand.

Getting to Work

After the branding exercises are complete and I've reviewed them with my clients, they get to relax a bit while I get to work designing. I always start with brand design - mood board, color palette, and logo design - because these will be used throughout the rest of the process.

What makes my process different is that I love including my clients in the design. We set up Skype calls to review the concepts, give feedback, and see design adjustments in real time. I want each client to get the brand they've been dreaming of - not the one I want to design.

After brand design is complete, I get started on the website - choosing a template, laying out the main pages, and styling everything. Then I send it off to my client to review - with a Skype call again - and make adjustments. Then I finalize everything, test it out, and launch the website.

After Launch

After each launch, I offer two weeks of post-launch support for the little tweaks that come up and options for on-going support so that I'm available to my clients as they need me - for new ideas, updates, or additional design work.

I also have a library of video tutorials to walk you through making changes yourself.

My ultimate goal isn't to design, launch, and walk away - I want to give my clients the brand and website they've been dreaming of and be there to cheer them on as their business grows.

I've found that this process of organizing projects and offering design review calls allows my clients to work with me on their design - giving feedback as the design progresses - instead of being surprised at the end of the project with something that isn't what they were envisioning. After all, branding is a big investment of both time and money, but in the end it's something that will help you build a business that supports the lifestyle you want.

Ready to update your brand and website?

I'd love to get to know you and your business to see how I can help you reach those big dreams. Check out my services or email me to learn more.


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.


New Brand and Website for Stag & Lily Event Company

New Brand and Website for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

Each time I get to launch a new brand and website for a client, it's a celebration! We've both put in lots of hard work digging into the business and design to create something that really speaks to my client's ideal client and then it's time to put it out into the world. This project was extra special because I was able to work with someone in Richmond, which meant meeting in person and Starbucks and seeing each other around town throughout the design process.

Nicole is a wife, mom, and event planner located in Richmond, Virginia with a passion for making her weddings special for both the bride and groom. After a year of growing her business on word of mouth, Nicole was ready to invest in a brand and website that would help her reach her dream client and grow with her business and she expands to build a team and teach workshops.

One of the wonderful things about working with Samantha is that she is extremely organized and timeline oriented. You will never have to wait on her to get a project done. I would recommend her to anyone needing extra help developing their vision, especially if you’re on a tight timeline and Samantha is available. I would definitely suggest hiring her as your designer to get you exactly what you want. She’s very accessible and makes it easy to schedule phone calls and meetings with her about your ongoing project and goes above and beyond to make sure you are happy with the progress.
— Nicole | Stag & Lily

At the beginning of every project, I send a few questionnaires so that I can really get to know my client - what their story is, why they do what they do, who they serve, and what makes them stand out. Here are a few of Nicole's answers:

What is the story behind your business?

"About 3 years after planning my Destination Wedding and helping other friends and family in their own planning journey, I began to think about how often  the wedding day is taken for granted, yet it should be the most important day of your life. You get one chance to do it right and have it be the perfect balance of you and your partner. I started to think that this would be something I would love to do professionally and be a part of helping couples create and plan this special day. This is also how I chose the name Stag and Lily. For me, it originates out of the Bible book Song of Solomon, which is essentially a love song between a man and a woman. He compares her to a Lily among thorns and she likens him to a beautiful Stag in the field. The name represents the meeting and balance of feminine and masculine, which is what I strive to help create for each client. I make sure that each client or set of clients is represented within the final product." 

What do you do that no one else does?

"I go above and beyond what is contracted of me, always. If I can do something that will ease a little bit of stress or make the day better, I will always try to do it, because why not? 

I also challenge myself to find the things that make a couple unique, even if they haven't brought it to my attention right away or don't realize that it's something that could really stand out and be memorable at their event. For example, I did a wedding for a Nigerian couple and soccer is really big culturally and in their family. She didn't want to do the traditional boring guest book so as surprise to her husband, we did Soccer Balls as the guest book, with Nigerian and American Flags on them. It was a hit and was true to them."

How do you connect with your ideal clients?

"From the moment I meet with them or they reach out to me, I try to figure out what connects us. I believe we are in some way connected to every person we meet. I find out what that is and talk to them about it a little more. Whether it's a personal story (but too personal), something funny, or even an opinion or a question about what they are talking about. I do whatever I can to form a genuine connection that they will feel "touched" by and remember me for it later. I want them to feel like on any other day or in any other setting, we could be friends and enjoy a glass of wine together. I want them to trust me."

The Pain Points

When Nicole and I started working together, she had tried working with another designer to create a logo for her business, but she didn't feel like it truly reflected her business. She felt like she needed something, so she went ahead with that design and created a landing page to connect with clients, but it felt lacking. After growing her business for a year and focusing on creating a great client experience, she was ready to invest in a brand and website that would speak to her ideal client and felt true to who she is.

  • She needed a website that displayed her work and helped her reach her dream clients - while still being easy to manage and update
  • She wanted to make more money and expand her business to eventually include other planners, workshops, and courses
  • She wanted to double her business revenue and become a preferred vendor on national wedding websites
  • She wanted to stop attracting clients who didn't fit her style and price point and focus on those she could serve best
Samantha was able to adapt her process to how my brain works when it comes to design. Going into it, I had a general idea of what I wanted everything to look like but had a hard time overthinking specifics. I am very visual person and so she made sure that I was able to see my options before making final decisions at various stages of the branding process - from choosing my color palette, fonts, graphics, website layout, and overall visual aesthetic of both my brand and website - I never felt pressured to make a decision and just settle. Samantha made the revision aspect of every part of the project, very easy and took every care to make sure I was happy with my brand. It was important to her that it would be the best reflection of what I wanted my company to “look” like - and making my brand as timeless as possible.
— Nicole | Stag & Lily

The Process

Nicole described the brand she was envisioning as earthy, luxe bohemian, west coast, stunning, minimalist, sophisticated, chic, classic, fresh, and striking. She wanted to incorporate greens, creams, and other earthy tones that could speak to both the bride and groom.

We started the process by creating a Mood Board that incorporated images and colors from her branding Pinterest board and pulled together the feeling she wanted for her brand. Once that was set, we began working on her logo design with a few options.

Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

Each logo concept offered something a little different and Nicole had a difficult time choosing which she liked best. After refining and working together, we created a logo that combined masculine and feminine, but still maintained the classic, chic look she wanted.

The Final Brand

Nicole's final brand is made up of a main logo, an alternative logo, and two icons that she can use throughout her business collateral. The color palette is clean, simple, and earthy, while still maintaining a feminine feel.

Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Color Palette for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.
Logo Design for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

The Website

Nicole's current website was simply a landing page that allowed people to find her on social media or connect via email. She had grown her business through word of mouth so far, but she knew that in order to connect with more of her dream clients, she needed a website that showed her planning skills and her style.

She knew that she could design a basic website herself, but didn't have the time or skill to design something professional that reflected the look she wanted on her own.

Nicole needed to have a website that she could easily update on her own, as well as the ability to add a blog in the future. She also needed an easy way for clients to get in touch with her.

Custom Website Design Home Page for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

Her home page is a simple design that immediately communicates her style through a slideshow at the top of the page and directs potential clients to their next steps in getting to know Nicole and her services.

Custom Website Design Portfolio Page for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

Because Nicole works in events, it was important that she have an easy way for clients to see her portfolio and the wide range of styles she's worked with. By creating a simple Portfolio page with one image from each wedding, visitors are able to quickly get a glimpse into her work and then choose which they're interested in seeing more of.

Custom Website Design Gallery Page for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

Each wedding has it's own gallery page full of Nicole's favorite images from the day. In order to make adding new weddings to her website, I created a template that she can simply drop new images into without having to layout a new page each time.

Custom Website Design Services Page for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

It was important that Nicole's Services page be simple and easy to navigate. She offers a wide range of event planning and coverage, so we wanted to make it easy for potential clients to see what she could do for them and then allow her to share more in their conversations.

Custom Website Design Contact Page for Stag & Lily Event Company | Lemon and the Sea: Luxe Boho Chic brand and  custom Squarespace website for event planner in Richmond, VA. Earthy, classic, sophisticated to reach both brides and grooms.

I loved working with Nicole on this project and really felt that we were able to capture her vision through her new brand and website. Because we kept everything simple and designed on Sqaurespace, it's easy for her to add new services and other opportunities as her business grows. Check out Nicole's website to see more.

Samantha’s patience was everything and her flexibility to my schedule, while still exhibiting great work-life balance during our professional relationship was definitely key in keeping me on track. I also really appreciated all of the education she provided about managing a website. She always did her best to make sure I knew how to do something before it even came up and created very helpful tutorial videos with various “How To’s”, specifically using my website.
— Nicole | Stag & Lily

Do you feel like your brand and website aren't truly speaking to your dream client? Have you been so busy building your business that you haven't had time to focus on design? I'd love to learn more about you and see how I can help you achieve your big business goals.

 


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.


Why Your Goals Matter: Plan for the Future when Designing Your Brand & Website

Why Your Goals Matter: Plan for the Future when Designing Your Brand & Website | Lemon and the Sea

I was so nervous - hands sweating, doubts filling my mind. I was getting ready to take a step that I wasn't quite ready for, but that I knew I had to do it. When I entered my credit card number and hit okay the first time I paid for my Squarespace website, I was freaking out inside.

I had just transitioned from a $30 WordPress template for a small DIY blog to a website platform that cost me over $100 - the biggest investment I had ever made in my baby business at the time. I had no idea if I would be able to make this business sustainable. I had never had a client before. But I knew that if I wanted to create a business I was passionate about, I needed to invest in my big goals.

What Are Your Big Goals?

When you're bogged down in the day-to-day of running a business, it can be hard to think very far in to the future. Most days you're just trying to keep on top of your to-do list.

But taking the time to figure out your big goals for you business - the ones you want to work towards - will help you find a direction for your business and plan for the future.

For me, that looks like creating systems that help me stay organized so that I can launch new brands and websites for my clients in two months. For you, that may look like setting aside time each week to outline the course you've been dreaming of creating.

You have to know where you want to be in the future so that you can start working towards it now - even if you're just doing a little at a time.

Why your goals matter in design

Asking about big goals is one of the most important parts of my client interview call and questionnaire. It may seem unimportant considering that my clients want to launch now, but I also know that they want to grow their business.

When I know the goals my clients want to achieve, I can design in a way that allows for that growth in the future. This means creating a brand that speaks to your dream client, not just the ones you're working with to pay the bills (we all have them). It means creating a website that's flexible enough to make auto-responders, list building, and e-commerce easy, even if they aren't necessary right now.

That's part of the reason I love Squarespace - it's built to grow with your business. You can start out on a small plan that allows for just a few pages and then easily transition to offering e-Commerce without having to start from scratch or switch platforms.

Goal Planning

If you're struggling to set goals for your life and business, check out these resources:

I've also created a Goal Planner that's just been updated for 2017 that you can access in The Vault. I'd love to hear from you: what are your big goals and how are you designing for them?


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.


Building a Social Media Strategy

Building a Social Media Strategy | Lemon and the Sea: How to build a simple and effective social media strategy that will help you grow your business.

I have to be honest with you: I struggle to maintain a consistent social media presence. 

When I first started Lemon and the Sea, I fell into the trap of believing that I had to be on every platform, posting all the time. It was exhausting. I would spend hours each morning scheduling posts to Twitter, Facebook, and Instagram and then I would constantly check in to see who was engaging. I tried every new platform that came along - including Periscope for about two minutes.

Finally, I realized something very important - I couldn't give my best if I was trying to be everywhere.

Narrow down your platforms

When you're trying to build your social media presence, start with one or two platforms. Sure, you may be able to handle more, but in order to really put your best into it, you need to focus. Plus, your audience probably isn't hanging out on every platform. Figure out where you can best reach them - Instagram and Facebook for me - and be sure to show up.

Have a plan

You already know that it's important to be sharing content consistently if you want your audience to trust you, but that's not always easy to do when you're in the middle of client work and running a business. That's why it's so important to have a plan.

  • Lay out what kind of content you want to share. You could even set a schedule about what you post of different days of the week so that you're not always selling or always posting personal content. Change it up to cover hard selling, soft selling, personal content, and advice.
  • Figure out the best posting times. These will depend on your audience and the platform, but it you can figure out when your posts are most effective, it will be easier to reach people with less effort.
  • Spend a few minutes engaging with your dream client and your audience. Social media is about being social, so make sure you're engaging with others. If you only ever post about your business and never connect on other people's posts, they will be less likely to engage with you.
  • Learn the lingo of your platform. Should you use hashtags? An emoji? Take a look at what successful people are doing on your platform and see if it will work for you.
  • Be true to yourself. Here's the most important thing about any social media strategy - you still have to be you. If you're not the type to use en emoji in every post, then don't (I'm not). If you don't want to share photos of your kids, don't. The purpose of being visible on social media is to let people connect with you - so be yourself.

Scheduling is saving

For a while, I felt like scheduling out my posts for the week (or month or year) was cheating because I wasn't really engaging. But I've learned that as a busy entrepreneur, if I want to engage consistently, I have to schedule posts. It doesn't mean that I don't show up at unscheduled times as well, but it does mean that I don't have to worry about forgetting to post. These are some of my favorite scheduling tools:

  • Tailwind - I use Tailwind to schedule my Pinterest posts. Each Monday morning, I set aside time to schedule out the entire week. I have a paid plan, but I like Tailwind because it keeps track of your best posting times and lets you add them to your schedule easily.
  • Buffer - I use Buffer for scheduling to Facebook and Twitter. It's easy to set a schedule and plan out posts in advance so you don't have to worry about logging in to do it throughout the day. One word of advice - make sure that you add a separate description for Facebook posts or you wont' be sharing any content.
  • Later - I use Later to schedule my posts for Instagram. I can schedule up to 30 posts per month on the free plan, so I usually plan at least a week in advance and upload some edited images that fit my feed. With Later, I get a notification that it's time to post on my phone, so it's not entirely automated, but it's much easier to post when everything just needs to be copied and pasted.

Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.