Words to Describe Your Brand
Note: This post has been updated for 2024. Check out all 500+ words to describe your brand.
Before I start any design project, I always send an in-depth questionnaire to my client. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. I like this question because it makes people think beyond just colors and trends to what really makes their brand resonate with their audience.
Your brand needs to inform your website design
I then use this information, along with our conversations and the inspiration my client shares to pull together their Website Strategy Guide, including the colors, fonts, and mood board for the project.
All these pieces come together to create a custom-designed website that reflects their business in a way they might never expect.
Learn more about how my Website Audit can give you a professional eye on your website so you can be confident that your brand is being reflected on your website.
99 words you can use to describe your brand
I've put together a list of words that you can use that might inspire you as you describe your own brand, including links to some of the client websites I’ve designed after they used those words for their own brands.
Once you know the feeling you want your brand to have, stick with it - in your writing, your social media, on your website, and everywhere else that you're presenting your brand and business.
Organic
Passionate
Playful
Powerful
Quirky
Real
Receptive
Relaxing
Romantic
Rustic
Sarcastic
Serious
Silly
Simple
Sleek
Sophisticated
Stunning
Stylish
Sunny
Surreal
Tranquil
Urban
Vintage
Vivacious
Warm
Whimsical
Wild
Does your website reflect your brand?
No matter what website platform you’re on or how you designed your website, it’s vital to building trust with your right-fit leads that your website match your brand and is consistent across all your marketing, systems, and calls.
If your website feels like it’s missing that extra special something but you aren’t sure how to give it a boost, my Website Audit is the perfect way to have a professional review your entire website and give you a detailed to-do list to start converting more leads from your website.
