Before I start any design project, I always send an in-depth questionnaire to my client. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. I like this question because it makes people think beyond just colors and trends to what really makes their brand resonate with their audience. I've put together a list of words that you can use that might inspire you as you describe your own brand. Once you know the feeling you want your brand to have, stick with it - in your writing, your social media, on your website, and everywhere else that you're presenting your brand and business.
Down to Earth
Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family. I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.