Salon Website Design Refresh for More Local Traffic
Website Refresh Intensive
Local Salon and Spa
The Challenge: A Website That Wasn’t Turning Heads
When Alicia Koch, owner of Salt + Light Salon and Spa, reached out, the business already had a website—but it wasn’t making the kind of first impression it should.
The site didn’t feel attention-grabbing, key pages needed updating, and the mobile experience had never been fully refined. For a beauty business where visuals, trust, and easy browsing matter, the website needed to do a better job reflecting the quality of the salon experience.
Alicia was ready for a fresh start.
“Came highly recommended along with wanting to freshen up what we already have!”
She booked a Website Refresh Intensive to modernize the design, improve SEO, and create a smoother path for potential clients to explore services and book appointments.
The Goal: Better Design, Better SEO, Better Mobile Experience
Salt + Light Salon and Spa needed a website that would:
Feel polished and visually engaging
Improve search visibility for local services
Make service menus easier to browse
Better showcase the team
Work beautifully on mobile devices
Support growth across multiple service categories
The Refresh: Strategic Updates Across the Entire Website
This project focused on turning an okay website into a strong business asset.
What We Updated:
Refreshed the Home, Team, Contact, and Services pages
Created dedicated sub-pages for Hair, Nails, Spa, and Areola Restoration services
Organized service menus with clear descriptions and pricing
Simplified the Team page with stylist bios and level-based service info
Optimized professional brand photos and headshots throughout the site
Added image galleries to showcase work and services
Improved the full mobile design for easier browsing and booking
SEO Work Included:
Keyword research focused on salon and spa searches
Search engine optimization across key pages
Stronger local keyword targeting
Improved page structure and search visibility
Better foundation for continued growth in Google rankings
Before
After
Team Page Design
Before
After
Hair Services Page Design
Before
After
The Results: More Rankings, More Visibility, More Opportunity
After the refresh, Salt + Light Salon and Spa had a website that better reflected the business and performed better in search.
Outcomes Included:
Top 10 keyword rankings increased from 7 to 19
60 high-value local keywords moved up an average of 88 positions
Website visits up 14%
29% of all traffic now comes from organic search
Most importantly, Alicia loved the finished result.
“I absolutely LOVE the website! Its honestly better than I could of even imagined!”
Ready to Upgrade Your Salon Website Design?
If your website feels outdated, hard to navigate, or invisible in search, a Website Refresh Intensive can help you modernize your design, improve SEO, and turn your website into a better marketing tool.
