Health and Wellness Consultant Website Refresh
Website Refresh + SEO Optimization
Naturopathic Medicine & Personal Brand Website
The Challenge: A Personal Website That No Longer Matched the Vision
After previously working together on Dr. Kasey Holland’s clinic website for Innate Naturopathic, Kasey reached out again—this time for her personal website.
She wanted a separate online presence focused on her personal brand, with space to promote online courses, speaking opportunities, and thought leadership outside of the clinic setting.
But the current website wasn’t reflecting that next level of business growth.
She shared that the site made her feel:
Frustrated
Inadequate
Stale
Annoyed
Like many business owners, the content still had value—but the design, user experience, and strategy no longer matched where the business was headed.
“I think I like the overall theme. I recently added orange to see if I liked that and I don't think it is a good fit. I like the copy more than anything not the design so much.”
The Process: Starting Small, Then Building Momentum
Kasey initially booked a Refresh Session to improve a few areas of the site.
Once we started working together, it became clear the strongest path forward was to continue refreshing the rest of the website so everything felt cohesive, polished, and aligned with her goals.
After the design updates were complete, Kasey wanted to improve visibility in search as well—so I conducted keyword research and optimized the full website for SEO.
What began as a focused refresh turned into a full website transformation.
What We Updated
Design + Strategy
Refreshed all major pages across the site
Improved branding for a cleaner, more elevated personal brand presence
Refined the color palette for a polished, professional feel
Improved navigation and overall user flow
Strengthened calls to action for speaking engagements and course offers
Enhanced mobile usability and readability
SEO Optimization
Keyword research based on consulting, wellness, and expertise-driven searches
SEO titles and meta descriptions across the website
Improved page structure and internal optimization
Better search visibility for future growth opportunities
Before
After
About Page Design
Before
After
Membership Page Design
The Results: More Traffic + Stronger Visibility
After the refresh, Kasey had a website that better reflected her authority and future business goals.
Outcomes Included:
Website visits up 58%
Average keyword position improved by 5.39 spots
Average SERP position reached 7.44
Most importantly, the site shifted from feeling frustrating and stale to feeling aligned with the next chapter of her business.
Ready to Build a Website for Practice?
If your website feels outdated, hard to navigate, or no longer reflects the quality of your work, a Website Refresh Intensive can help you modernize your design, improve SEO, and create a stronger platform for growth. Whether you're building a personal brand, promoting courses, or growing your practice, your website should work as hard as you do.
