Elementor Acupuncture Website Design for More Bookings
Website Refresh Intensive
Acupuncture & Traditional Chinese Medicine Clinic
The Challenge: A Good Website That Wasn’t Built to Grow
When Vanessa Ebertz, founder of Blue Frog Wellness, reached out, she already had a website that functioned well enough—but it wasn’t strategically supporting the next stage of her business.
Like many established practitioners, she had built the site years earlier without a clear ideal client or long-term marketing plan.
“Unfocused - I did not have an ideal client in mind when building my website in 2020 so there is no targeted messaging.”
She knew that if she wanted to fill her schedule, market new services, and build authority in her niche, the website had to become the foundation—not an afterthought.
Vanessa was preparing to promote Ear Acupuncture Group Treatments and wanted both of her websites to feel clear, cohesive, and ready to convert visitors into bookings.
“I now understand the importance of consistent messaging, targeting your ideal clients, and having it all lead back to a strong website.”
She also knew SEO needed attention.
“I knew I needed your help after hearing your conversation with Michelle Grasek on the Acupuncture Marketing School podcast. I was looking for a refresh and knew I needed SEO help.”
The Goal: Stronger Messaging, Better SEO, More Bookings
Vanessa booked a Website Refresh Intensive for her Elementor on WordPress website with several clear priorities:
Refresh the design with a clean, simple feel
Improve messaging for her ideal clients
Build stronger SEO foundations
Increase website traffic
Create clearer calls to action
Capture newsletter subscribers
Offer contact options beyond direct booking
Position herself as an authority in stress and trauma acupuncture
The Refresh: Strategic Design + SEO Foundation
Vanessa was open to thoughtful improvements and trusted the process.
“Again, It’s a good site, but not great. I'm actually not tied to anything other than my logo.”
That flexibility allowed us to focus on strategy first.
What We Updated:
Built a refined color palette inspired by her existing logo
Created a cleaner, more spacious design with better white space
Sourced and optimized stock images aligned with her brand
Refreshed the Home, About, Services, Blog, and Contact pages
Improved calls to action across the site
Created smoother user flow from first visit to next step
Added opportunities for email capture and alternative contact methods
SEO Work Included:
Keyword research for acupuncture and specialty services
On-page SEO improvements across the site
Optimized page titles and descriptions
Better keyword targeting for future marketing campaigns
Stronger technical foundation for visibility in search
Homepage Design
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About Page Design
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Services Page Design
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The Results: A Website Ready to Market
After the refresh, Blue Frog Wellness had the strong digital foundation Vanessa wanted for future growth.
Website traffic up 8%
Rankings improved from 2 keywords to 11 keywords
Clearer messaging for ideal clients
Better SEO setup for future marketing efforts
A more strategic path toward filling her schedule
Most importantly, Vanessa felt confident moving forward.
“If you are looking for a website refresh and need help with SEO strategy for your future marketing initiatives, Samantha will get your website all set up with a strong foundation!…The process was seamless, very well thought out to keep things efficient and overall a very good experience!!”
Ready to Upgrade Your Acupuncture Website Design?
If your website feels decent (but not strategic), a Website Refresh Intensive can turn it into a stronger marketing tool with better SEO, clearer messaging, and more confidence behind every future promotion.
