How Our One Week Website Design Process Helped Copy by B Generate More Leads
One-Week Website Design
SEO Copywriter
The Challenge: Transforming a DIY Website with Squarespace Website Development
Brittany Herzberg, SEO copywriter at Copy by B, had been DIY-ing her website for years—initially set up by a friend for an entirely different industry. While she liked the clean design, fonts, colors, and overall aesthetic, she knew it was time to take her business to the next level with professional website development. Her target market, spiritual entrepreneurs and service providers, often discovered her through Instagram, podcasts, and referrals, but she wanted a stronger website that would consistently bring in the right leads.
“I was happy with my website, but not thrilled. I've DIY'd my website since the beginning (*whispers* 8 years ago...). It was time for me to have someone bring my copy to life—and Samantha absolutely excelled with that task!”
Brittany’s goals for her website were:
Launch a new workshop
Get consistent leads from the site each month
Raise her prices
The Solution: A Simple Website Design Process for Small Businesses
Copy by B chose to work with us because she needed a website designer for small businesses who could elevate her DIY design into a polished, strategic website. She valued our ability to combine website development and SEO best practices to ensure her new site would both impress and convert visitors into clients. We focused on highlighting her brand personality—fun, personalized, and professional—while ensuring the site would consistently generate leads and showcase her expertise in SEO copywriting.
1. Strategy and Mood Board for a Squarespace Website Redesign
We began by gathering detailed insights from Brittany through a comprehensive questionnaire. This helped us understand her design preferences, goals, and the specific needs of her practice and then create a design mood board to reflect her existing color palette and desired “next-level” look.
The Strategy Guide included:
the design mood board
color palette expanded from her existing brand
accessible color combinations for reference
font choices
logo and design elements like icons
a sitemap of the main menu and footer pages
“Fun, clean, confident—yes! And I'm ok with leaning more into the darker vibes with that dark blue & sienna colors. (I'd love to move from being "fun & cute" to more like... "approachable & confident" if that makes sense.) Love the idea of adding in those shapes & things! “
2. Creating a Homepage Mockup That Engages Visitors
We delivered a homepage mockup incorporating strategic design changes to engage her visitors and received feedback within 12 hours, ensuring a fast, focused revision process.
“OMG! I LOVE THIS!!!”
3. Upgrading to Squarespace 7.1 and Building a Cohesive Website
Over the next three days, we upgraded the website from Squarespace 7.0 to 7.1 and then developed the Squarespace website, with streamlined navigation, optimized copy, and clear calls to action. We also ensured the site was mobile-friendly and made sure that all the pages of the site were updated with the new design.
4. Implementing On-Page SEO to Attract Ideal Clients
Before launching the new design, we implemented on-page SEO best practices, from meta tags to keyword placements, designed to attract ideal clients. We also tested the site functionality across devices and made sure that Google Analytics and Search Console were connected and gathering data.
5. Providing Tools to Maintain a Professional Squarespace Website
We provided a personalized tutorial video and style backups so Brittany can easily make updates and shared a library of video tutorials and resources, empowering her to adapt and expand the site as her business grows.
The Outcome: A Professional Squarespace Website That Generates Leads
Copy by B’s newly launched website is now a polished, professional hub that not only appeals to spiritual entrepreneurs but also stands out in online searches thanks to our integrated website development and SEO strategy. With a cohesive brand presence, streamlined design, and elevated functionality, she’s confident in showcasing her services and welcoming new clients.
Increased Leads with SEO-Optimized Website Development: The redesigned site is poised to attract consistent leads each month, aligning with Copy by B’s growth goals.
Elevated Brand Presence for Higher Pricing and New Offerings: With a more professional digital presence, Copy by B seamlessly raised her prices and launched a new workshop.
Easy-to-Maintain Squarespace Design: She no longer relies on outdated DIY edits—she can now maintain her site independently, adding new content and features at will.
Improved Client Experience with Streamlined Navigation: Visitors feel taken care of, heard, and understood from the moment they land on the site, reflecting Copy by B’s commitment to anticipating client needs.
By partnering with a us for her Squarespace design who understands, Brittany successfully evolved her online presence into a next-level platform that showcases her expertise, builds trust, and attracts her dream clients.
“I've collaborated over the years with Samantha & knew I would jump at the chance to work with her for a website design! I love how she prioritizes SEO, can spot opportunities I may not know even exist, & seems to do SO much quickly. You were so patient & gracious with me, the website looks AMAZING—I've already been showing it off to people—& I'm so excited to share it with more!”
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
