A 90-Minute Website Refresh That Tripled Keyword Rankings for This Family Chiropractor
90-Minute Refresh
Pediatric + Pregnancy Chiropractor
The Challenge: DIY Website Pride… But Still Not Booking Enough Leads
When Dr. Emily Keefer of Nurture Family Chiropractic reached out, she had already come a long way with her website. She had built it herself on Wix, revamped the content after working with a business coach, and gathered new brand photography that reflected her practice.
“For not knowing what I’m doing I’m very proud of what I have created, but I want it to be better and more effective at getting my leads booked with me.”
Her practice focuses on gentle chiropractic care for pregnant people and children — and she was ready to grow faster. She didn’t need a full redesign. She just needed expert eyes and hands on her site to tighten things up, boost visibility, and make sure her message was clear.
The Goal: Make Her Website Work Harder for Her Growing Practice
During our 90-minute Refresh Session, we tackled the biggest priorities:
Build out the homepage with more strategic content
Ensure each page had clear, optimized headlines
Confirm sitemap submission and improve basic SEO setup
Adjust the design to follow a clearer path for visitors
Update her color palette to be more accessible and aligned with her brand
Emily came prepared, which meant we could make big changes — fast.
“I did everything myself and figured it out as I went. I originally created the site and it wasn’t great, poor copy and photos. After working with my business coach I really got my copy down, my niche audience, and I’ve had time to get practice photos. I revamped my site this spring and I’m super proud of it now. It still needs work though.”
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After
The Process: Real-Time Collaboration, Real Results
The Refresh Session was done live over Zoom, allowing us to:
Talk through strategy as we made edits
Improve design elements while keeping Emily’s voice intact
Reorganize the homepage to highlight her niche and services
Optimize every page with SEO-friendly headlines and descriptions
Verify that the sitemap was properly submitted to Google for indexing
We also refined her color palette for better contrast and accessibility — small changes that have a big impact on user experience and professionalism.
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After
The Results: More Visibility and Clearer Messaging in Just 90 Minutes
Since the refresh:
Emily’s keyword rankings jumped from 25 to 76
Organic traffic has more than doubled (26 visits to 54/month)
Her updated homepage guides visitors clearly toward booking
The site now reflects the warmth and clarity of her practice
This project is proof that you don’t always need a total overhaul. Sometimes, just 90 minutes with a strategic designer can take what you’ve built and make it work — visually, technically, and strategically.
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After
Want a Website That Supports Your Growth (Without Starting Over)?
If you’ve DIY’d your site and are proud of what you’ve built, but know it could be more effective, a 90-Minute Refresh might be exactly what you need.
Let’s fix the things that are holding you back — together.
