How a Chiropractic Website Redesign Increased Local Patients and Improved SEO
One-Week Website Design
Chiropractor
The Challenge: Standing Out in a Competitive Chiropractic Market
Leahy Chiropractic, led by Dr. Meagan Leahy, specializes in pediatric adjustments, scoliosis treatment, and Chiropractic BioPhysics. Despite having a website, Dr. Leahy was not seeing the growth in new patients she desired, particularly from online searches. The COVID-19 pandemic had changed patient behaviors, with a greater emphasis on staying local. Her existing WordPress site, though positively received for its design, incurred high monthly hosting fees and lacked search engine visibility. Dr. Leahy needed a website she could easily update herself, without relying on a designer, to better serve her target market: busy, health-conscious mothers aged 30-55.
“There are NUMEROUS chiropractors in my area. There is a chiropractic college less than 3 miles from my office. More and more students are staying in the area. There are many more offices that opened since I opened 15 years ago.”
Meagan’s goals for her website were:
Better SEO/New Patients
Ability to launch the Scoliosis Program
Functionality of website to add links and other features later
How We Improved Leahy Chiropractic's Online Presence in One Week
Dr. Leahy chose to work with us due to our expertise in creating user-friendly, SEO-optimized websites within a one-week timeframe. She valued our ability to redesign her website with the same light, vibrant colors and personalized pictures she liked, while simplifying its structure and enhancing its functionality. Our approach ensured that the new website would not only attract new patients but also allow Dr. Leahy to make updates independently.
1. Prep: Understanding the Needs of Chiropractors
We began by gathering detailed insights from Dr. Leahy through a comprehensive questionnaire. This helped us understand her design preferences, goals, and the specific needs of Leahy Chiropractic. We created a design mood board reflecting the desired light, vibrant colors and personalized pictures. Additionally, we prepared all necessary elements to ensure a smooth workflow.
“Looks great so far. I do want to do a better job of talking about CBP-my main technique. Right now it's not heavily featured as a tab but it is the ONE thing that really sets me apart that I offer compared to peers. Not sure if or how that might change the design but thinking I need to do a better job of highlighting that difference. I'm excited!!!”
2. Propose: Customizing the Vision for Success
Within the first two days, we delivered a mockup of the homepage. Dr. Leahy provided feedback within 12 hours, enabling us to make precise adjustments and ensure the design met her expectations. This step ensured that the final design was exactly what she envisioned before moving forward with the rest of the website.
“It's looking great, thank you. Definitely shell shock since it's so different but really loving the concept. Thank you. No feedback on layout, fonts, colors. I love it.”
3. Produce: Creating a User-Friendly, Editable Design
Over the next three days, we developed a Squarespace website, strategically designed to highlight Leahy Chiropractic’s services, including pediatric adjustments, scoliosis treatment, and Chiropractic BioPhysics. We also ensured the site was mobile-friendly and created three blog posts to enhance content and engagement. Rigorous testing was conducted to guarantee seamless functionality.
4.Building an SEO-Optimized Website for Chiropractors
We connected the new website to Leahy Chiropractic’s newsletter and scheduling software, and optimized it for basic SEO. We also connected the domain, making the website ready to go live as soon as Dr. Leahy was ready. The site was designed to be easily editable by Dr. Leahy, allowing her to add links and other features independently in the future.
5. Propel: Equipping Chiropractors with Tools for Independence
To ensure Dr. Leahy and her team could manage the website independently, we provided a tutorial video specific to the design elements of the site, uploaded backups of the CSS and style settings, and shared our extensive video tutorial library. This empowered Leahy Chiropractic to confidently make future adjustments and updates.
The Results: Increased Visibility and More Chiropractic Patients
The new website for Leahy Chiropractic was a significant transformation. It effectively communicated their expertise in pediatric adjustments, scoliosis treatment, and Chiropractic BioPhysics, creating a welcoming and professional online presence. The design and functionality of the website aligned perfectly with Dr. Leahy’s vision, making it easy for potential clients to understand and access their services.
Since the launch, Leahy Chiropractic has seen an increase in inquiries and positive feedback from their target audience. The website’s improved SEO has enhanced their visibility in online searches, attracting new patients from the local area. The site has successfully highlighted their unique offerings and facilitated the launch of the Scoliosis Program. This enhanced online presence has not only attracted more clients but also strengthened their reputation as a trusted provider of holistic and natural chiropractic solutions.
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
