Improving SEO and Booking More Clients with New Medical Spa Website
One-Week Website Design
Medical Spa
The Challenge: Creating a Professional Med Spa Website to Enhance Online Presence
Magnolia Aesthetics Co, a medical spa offering facial aesthetics, weight loss, and wellness services, was ready to take the next step in building their business by creating a professional website. The owner, Berkley Greenfield, had been relying on a scheduling link that functioned as a makeshift website. However, as the business grew, it became clear that a formal, professional website was necessary to reach a broader audience and enhance their online presence. Their target market includes women aged 30-50 who seek to defy aging naturally, improve their self-image, and enhance their overall health and wellness.
“I have been slowly building my business and while my scheduling link functions a little like a website, I knew it was time for a formal professional website.”
The Solution: One Week Website Design for Magnolia Aesthetics Co
Berkley chose to work with us due to our expertise in designing websites that cater to specific business needs and our efficient one-week development process.
Berkley was drawn to the feminine aesthetic of our designs and the detailed information about our process, including showcasing how we go from idea and questionnaire to final design. She loved being able to see the Strategy Guides and mockup previews.
The 5 Phases of Med Spa Website Design in One Week
1. Prep: Building a Strong Foundation for Medical Spa SEO
We started by gathering detailed information through a questionnaire to understand Magnolia Aesthetics Co’s goals, target audience, and design preferences. Based on this information, we created a design mood board that reflected their brand and mission. We also prepared all necessary assets and content to ensure a smooth development process.
“Thank you so much!! How exciting!! I’m loving it! I really love the mood board!! The only thing I think I'd like modify is the merlot color if possible. I'm still so early in my branding & business so while I'm not opposed at all to bringing in pinks, the merlot just feels a little bold compared to my office aesthetic. I also don't know how the color is used & if you need a certain amount of dark colors. Thank you again, it's so exciting to see this come to life!”
2. Propose: Aligning the Website Design with Magnolia Aesthetics Co’s Vision
Within the first two days, we delivered a mockup of the homepage, incorporating design elements that aligned with Magnolia Aesthetics Co’s vision. Berkley provided feedback within 12 hours, allowing us to make precise adjustments and ensure the design was exactly what she envisioned.
“YAY! Thank you so much for all of this. It really is so exciting to see it coming to life. I'm very thankful for you. I also really loved the video explanation of your decisions/thoughts. It is very helpful for someone like me who is very green in this type of work. I do really love everything you have done and cannot thank you enough for helping me!”
3. Produce: Developing a Mobile-Friendly Medical Spa Website
Over the next three days, we developed the Squarespace website, strategically designed to highlight their services in facial aesthetics, weight loss, and wellness. We also ensured the site was mobile-friendly and created three blog posts to enhance content and engagement. Rigorous testing was conducted to guarantee seamless functionality.
"You make it easy. I get caught up in design processes because I overthink them, so I appreciate everything happening all in one week."
4. Perfect: Optimizing SEO for Med Spas and Going Live
We connected the new website to Magnolia Aesthetics Co’s scheduling software and optimized it for basic SEO. We also connected the domain, making the website ready to go live as soon as Berkley was ready.
5. Propel: Empowering Magnolia Aesthetics Co to Manage Their Site
To ensure Berkley and her team could manage the website independently, we provided a tutorial video specific to the design elements of the site, uploaded backups of the CSS and style settings, and shared our extensive video tutorial library. This empowered Magnolia Aesthetics Co to confidently make future adjustments and updates.
The Outcome: A Med Spa Website That Attracts More Clients and Boosts Search Results
The new website for Magnolia Aesthetics Co was a significant transformation. It effectively communicated their mission to help women defy aging naturally, improve their self-image, and enhance their overall wellness. The design and functionality of the website aligned perfectly with Berkley’s vision, making it easy for potential clients to understand and access their services.
Since the launch, Magnolia Aesthetics Co has seen an increase in inquiries and positive feedback from their target audience. The website has successfully highlighted their unique offerings and has expanded their reach beyond word-of-mouth referrals. This enhanced online presence has not only attracted more clients but also strengthened their reputation as a premier destination for holistic and natural aesthetic and wellness solutions.
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
