Why you aren’t getting found by your dream clients
Even a rockstar website can’t bring in clients on its own.
I create beautiful and strategic websites that are designed to convert for my clients.
But even the most strategically designed, awesome-looking website can’t bring in clients without a little extra something.
Search engine optimization
SEO. A short acronym that has a big reputation.
Your SEO plan is what gets your website in front of the right people at the right time. It makes sure your business shows up when dream clients are searching for a solution that they’re ready to invest in right now.
SEO brings the people to you and your website converts them into clients. They go together like cake & ice cream, Mary Kate & Ashley, Veronica Mars & sarcasm.
During my VIP Day, I focus on creating a website that’s got both the conversion and SEO strategy by making sure that your website is using keywords and phrases in the copy and the SEO fields.
Other that your website content (which is what drives most of your traffic), the main places to check for a keyword rich, compelling copy are the:
Site Title: The page name that displays in search results and tabs. Should include your business name and a short description of the page. Should be 50-60 characters in length.
Site Description: 1-3 sentence description of your business with keywords and phrases. Should be 140-155 characters in length.
Page Title(s): The page name that displays in search results and tabs. Should include your business name and a short description of the page. Should be 50-60 characters in length.
Page Description(s): 1-3 sentence description of the page of your website with keywords and phrases. Should be 140-155 characters in length.
These aren't the only SEO elements to consider (there are 17 in my new Website Audit), but taking the time to write keyword optimized, relevant page titles and descriptions goes a long way toward making sure that your service is getting in front of your dream client and bringing them onto your website.
And once they have landed on your site because they’re interested in learning more?
That’s where your design does the work to answer their questions and make it easy to take the next step.
My new Website Audit includes an entire section on website SEO with 17 different points to review. Get your Website Audit to see where your website is rocking it out and where it could use a little help.
The Website Audit includes 121 elements of your website from all different areas: SEO, design, strategy, content, and more. I review each aspect and let you know where you’ve got it going on and where you can improve. And thanks to my husband, your website gets a nice letter grade and suggestions for improvement.
Plus you get a 30-minute video covering each item as I walk through your website and a mockup of one page that might need a little extra help to convert visitors into clients.
Sign up for your Website Audit and get the 121-point checklist, video, and mockup so you can take your website from just-okay to a client-converting machine.
