Sales calls shouldn’t feel like an interrogation
Do you hate jumping onto a sales call with someone only to feel like you’re in an interrogation?
“Why should I choose you over so-and-so?”
“Tell me exactly what I’ll get after working with you.”
“Can I get a discount if I don’t need fill-in-the-blank?”
Your sales calls should be about a personality match and putting potential clients at ease about working with you - not about convincing them to pay you.
Your website should be answering all the questions and getting people prepped to work with you - and if you’re still getting interrogated on sales calls, then your sales page needs work.
Every great sales page needs a few pieces:
Information about who you work with and the ultimate goal of your work together
Details about your process and why you do it that way
Testimonials from previous clients
A bio that includes a list of any certifications that might be relevant to your audience
Pricing information - a set price, a starting rate, or an estimate of what to expect to spend
A robust FAQ section to answer as many questions as possible before the sales call
Expectations for what happens next if someone decides to move forward
Your potential clients need answers and they need them now.
A sales page that just includes a few paragraphs and a “buy now” button isn’t going to work. For them or for you.
That’s why my VIP Day prework includes an entire sales page outline with prompts for each section and resources to help you make sure you’re answering every question you possibly can.
That way, when you hop into that Zoom room for a consultation, you’re just making sure you mesh with your potential client and not being interrogated like the latest suspect in iZombie.
You need a thoughtful website that makes a positive first impression and anticipates exactly what your potential clients need to know.
Apply now to land more right-fit clients without it taking weeks or months.
