interior design

New Website Design for CAVdesign

New Website Design for Interior Designer Jennifer Levy of CAVdesign | Lemon and the Sea

One of my favorite things about designing websites on Squarespace is empowering my clients to be able to update their website after launch. They no longer have to feel like changing a price or adding a portfolio project is a huge project because their new website is easy to update and manage.

I also love working with clients who have a vision for their website and aren't afraid to try a few tricks to get there.

When Jennifer approached me to help her move her current website from WordPress to Squarespace, I was excited to give her a platform that she would be able to update on her own as needed.

The emphasis of CAVdesign is helping regular people create beautiful spaces without having to spend their life savings. Jennifer focuses on making the best use of small spaces and creating a design that is adaptable and reflects her client.

The Pain Points

Jennirder came to me to help her solve a few problems so that she can grow her business and expand her services.

  • She needed a website that was easy to update.
  • She wanted a design that was simple and user-friendly.
  • She needed a way for people to hire and pay her online.
  • She wanted to be able to expand her website with courses and workshops as her business grew.
My website was up and running quickly so I could benefit from the new site design. The clarity of Samantha’s communication and rapid turnaround on questions and feedback gave me the confidence she would take care of all the details. She was willing to do her homework to solve any issues, and really listened well to feedback while providing her own input and expertise to collaborate towards a great finished product.”
— Jennifer Levy | CAVdesign

Website Design

Because CAVdesign was already established, I didn't start from scratch like on many projects. Instead, I took the current logo, color palette, and brand aesthetic to create a website that was both functional and beautiful.

The most important aspect of the CAVdesign website was to make sure that the interior design projects took center stage, which meant keeping the overall design simple with lots of white space and a minimum amount of text.

In order to create the design we wanted on Squarespace's Montauk template, I created Custom CSS that is used throughout the site, including in the galleries, project pages, quote blocks, and in the thumbnail rollovers.

The vertical image image blocks show off Jennifer's work in the best light and the rotating galleries for each project allow room for captions and make it easy to move from one project to the next.

Brand Collateral

In addition to the Squarespace website design, I also created brand collateral for CAVdesign, including icons, header images, and graphics.

Each of these collateral items build on the established brand to create a cohesive brand presence that's recognizable across all platforms.

I loved working on this project with Jennifer and getting to create a unique design through Squarespace by implementing Custom CSS. CAVdesign's new website is the perfect compliment to display all the wonderful interior design work Jennifer is doing with her clients and will grow with her as she expands her services.

Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.

Apartment Tour 2015

Apartment Tour 2015 | Lemon and the Sea Blog Post

It's been a month since I officially moved to Virginia and I've spent a lot of my time unpacking and setting up our new apartment (when I got here, everything was still in boxes except the few things J considered necessary- cooking utensils, some dishes, game stations, and his favorite chair).

Right now, my favorite space is the living room. I've gotten to pull together a lot of the pieces that I've worked on in a layering of textures and artwork. The television stand is an old dresser that my parents picked up from someone giving it away and I turned it into a TV stand by removing the top set of drawers and painting the whole thing. The blanket ladder is actually an old bunk bed ladder that I found in the attic. It fits perfectly in this space- and it was FREE!

I also really love our deck. LOVE LOVE. I've been in a lot of apartments where I had no outdoor space, so when we were looking for a new place to live, I knew that I needed something with a balcony. This one is big enough to fit two comfortable chairs and a trunk for a table with room to spare. I eat lunch out here every time I can (it's one of my favorite parts of freelancing) and J and I have eaten dinner out here a few times when it's warm enough.

I wanted to keep our bedroom simple- clean, bright, and comfortable. All of the furniture was laminate (ugly, ugly laminate) that I repainted in a medium gray.  It's so much better now that I wish I had taken before pictures. (One of my upcoming projects is to paint the chair and add some interest to the fabric.)

I am so glad that we decided to get a two bedroom apartment. It is more expensive, but it's worth it for me to have an office where I can work away from distractions. I usually work on my freelance jobs in the morning and then eat lunch (on the deck), exercise, and then work on projects around the house and update the blog. The love seat is a pull out from IKEA that we got for free from a church member.  It fits wonderfully in the bay window (the couch we had in here previously was too big and made the room feel crowded).

Of course, it's all a work in progress. I'm constantly updating and changing things, but for now, things are coming together.