One of my favorite things about designing websites on Squarespace is empowering my clients to be able to update their website after launch. They no longer have to feel like changing a price or adding a portfolio project is a huge project because their new website is easy to update and manage.
I also love working with clients who have a vision for their website and aren't afraid to try a few tricks to get there.
When Jennifer approached me to help her move her current website from WordPress to Squarespace, I was excited to give her a platform that she would be able to update on her own as needed.
The emphasis of CAVdesign is helping regular people create beautiful spaces without having to spend their life savings. Jennifer focuses on making the best use of small spaces and creating a design that is adaptable and reflects her client.
The Pain Points
Jennirder came to me to help her solve a few problems so that she can grow her business and expand her services.
- She needed a website that was easy to update.
- She wanted a design that was simple and user-friendly.
- She needed a way for people to hire and pay her online.
- She wanted to be able to expand her website with courses and workshops as her business grew.
Because CAVdesign was already established, I didn't start from scratch like on many projects. Instead, I took the current logo, color palette, and brand aesthetic to create a website that was both functional and beautiful.
The most important aspect of the CAVdesign website was to make sure that the interior design projects took center stage, which meant keeping the overall design simple with lots of white space and a minimum amount of text.
In order to create the design we wanted on Squarespace's Montauk template, I created Custom CSS that is used throughout the site, including in the galleries, project pages, quote blocks, and in the thumbnail rollovers.
The vertical image image blocks show off Jennifer's work in the best light and the rotating galleries for each project allow room for captions and make it easy to move from one project to the next.
In addition to the Squarespace website design, I also created brand collateral for CAVdesign, including icons, header images, and graphics.
Each of these collateral items build on the established brand to create a cohesive brand presence that's recognizable across all platforms.
I loved working on this project with Jennifer and getting to create a unique design through Squarespace by implementing Custom CSS. CAVdesign's new website is the perfect compliment to display all the wonderful interior design work Jennifer is doing with her clients and will grow with her as she expands her services.
Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family. I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.