This Copywriter Merged WordPress and Kajabi into One Strategic Site
One-Week Website Design
Copywriter for Clinicians
The Challenge:
Sarah, a seasoned copywriter specializing in serving naturopathic doctors and healthcare professionals, faced a unique challenge. Her business operated on two separate websites, one on WordPress and the other for membership and landing pages on Kajabi. This disjointed setup created complexity and confusion for her and her clients. She was determined to merge and organize her online presence to improve user experience and streamline her operations.
Sarah's primary challenges were:
Managing two separate websites on different platforms was overly complicated.
The disjointed online presence didn't align with the professional image she wanted to project.
“I don't like having 2 different websites. It feels disjointed. I want it to feel organized. I went to Samantha when I had gotten to a point with my websites, plural, that it was just too complicated to deal with because I was juggling between having a WordPress website, and then having all my membership stuff and a bunch of landing pages over on Kajabi. And I hated that it felt really disjointed and confusing. I reached out to Samantha knowing that she built in Kajabi and I had seen some of her work with my clients and was really impressed.”
The Solution
Sarah turned to Samantha for a solution, knowing Samantha's expertise in both Kajabi and website development. Samantha's track record of delivering efficient solutions, coupled with excellent communication, made her the ideal choice to tackle Sarah's unique challenge.
The Transformation Journey
Prep: Crafting a Strategy
The transformation journey commenced with the Prep phase. Samantha and Sarah collaborated to create a comprehensive website strategy. Sarah received a Strategy Guide, which included a design mood board, website color palette, font selections, and a sitemap. This guide acted as the foundation for the entire project, ensuring that the website's design aligned with Sarah's vision. Feedback was actively encouraged during this crucial phase.
Propose: Creating a Masterpiece
Days 2-3 were dedicated to the Propose phase. Samantha worked diligently behind the scenes to transform the Strategy Guide and Sarah's copy into a breathtaking design. Sarah was presented with a mockup of her website homepage, but this wasn't a mere wireframe; it was a fully developed design that showcased exactly how the homepage would look, complete with images and copy. This phase, which showcased the design's potential, quickly became a favorite among clients.
Produce: Building the Foundation
Upon receiving Sarah's feedback on the mockup, Samantha entered the Produce phase. She dedicated her Production Day to building out all four pages of the design, along with Sarah's blog. This comprehensive phase included mobile design and multiple tests to ensure a flawless user experience. About 75% through the day, Sarah received an email inviting her to explore her new website and provide any final feedback after seeing everything put together.
Perfect: Attention to Detail
The Perfect phase wrapped up the project, with Samantha taking care of crucial details. This included basic keyword research, SEO implementation, and the setup of newsletter and scheduler connections. If Sarah was ready, Samantha also initiated the domain connection process, ensuring that it would be ready for the big reveal of Sarah's transformed website.
Propel: Preparing for Success
As the website neared finalization and the VIP Experience concluded, Sarah was set up for success. She received a tutorial video specific to all the design elements on her site, along with backups of the CSS and style settings used. Access to Samantha's extensive video tutorial library ensured that Sarah and her team felt confident about managing the website.
The Outcome
Sarah's online business transformation led to several positive outcomes:
Confidence: With a streamlined online presence, Sarah now felt confident in presenting her services to naturopathic doctors and healthcare professionals.
Efficiency: The simplified platform made managing her online business far more efficient, freeing up valuable time for her core activities.
Professionalism: The unified website projected the professional image that Sarah had always aimed for, aligning perfectly with her work in the naturopathic and functional medicine space.
The Future
Sarah now looks ahead with optimism. Her streamlined online presence enables her to better serve her clients, maintain an organized image, and efficiently manage her business. The solution provided by Samantha has not only simplified her life but has also opened doors for further growth in the naturopathic and functional medicine sectors.
“Number one above all for me is a final product that I love! Next to that is efficiency. Of course, none of this would ever work without good communication. ”
Ready to transform your website?
Samantha's expertise in both Kajabi and website development played a pivotal role in transforming Sarah's online business. The merger of two websites into a single, streamlined platform led to improved efficiency, greater confidence, and a professional online image for Sarah. This transformation has positioned Sarah for further growth in her niche of copywriting for naturopathic doctors and healthcare professionals. The five distinct phases of the design process, from strategy to launch, ensured a well-structured and efficient transformation.
