A Nutritionist Website Refresh That Turned Frustration Into Confidence
90-Minute Refresh
Nutritionist
The Challenge: A Website That Didn’t Reflect Her Work — or Her
When Jeanne Smith, founder of JWS Nutrition, came to me, she was feeling frustrated, overwhelmed, and completely discouraged by her website.
Her current Squarespace site had been created by professionals, but the process had been draining — and it still didn’t feel like her.
“This was done by professionals with a lot of frustration on my part, because it took forever to get it close to what I wanted. I've been adding and changing things in the past year.”
She had poured effort into refining her services — helping people find IBS relief through her low FODMAP course and 1:1 appointments — but her website didn’t reflect the full scope of what she offered. Worse, it wasn’t bringing in clients.
“My website doesn't reflect the scope of work I do as a dietitian and the look and layout are not ‘me’ as much as I'd like. Plus, I only have 1 client!!”
She didn’t even want to send people to it.
The Goal: Realign the Site With Her Business and Bring in Clients
During our 90-Minute Refresh Session, Jeanne’s goal was to:
Keep the soft, happy vibe of her current header
Improve legibility by refining her color palette
Showcase her IBS relief services more clearly
Build a site that motivated visitors to:
✅ Join her email list
✅ Buy her low FODMAP course
✅ Book her services
There was a little skepticism at first.
“I wasn't sure I could accurately convey how I wanted the site to look. Plus, I didn't think we could get much done in 90 minutes.”
But that’s the beauty of the Refresh — it’s fast, focused, and guided by strategy.
The Process: 90 Minutes of Design, Strategy, and Collaboration
Jeanne came to the session with her thoughts, frustrations, and a clear vision for what she wanted her site to feel like. In real time, we:
Updated her color palette for better contrast and legibility
Reorganized her Home, About, and Work With Me pages to highlight key offerings
Made layout changes to emphasize calls-to-action and clarify the client journey
Reviewed and improved the mobile design so her site worked beautifully on every device
We worked quickly and collaboratively — making decisions, adjusting layouts, and polishing details that had been nagging at her for months.
The Results: A Website She’s Proud to Share
After launch, Jeanne’s entire relationship with her website shifted.
“I am truly blown away by how much Samantha accomplished in our 90-minute session together. Of course, she puts in more time than that by looking at my website in advance and gathering plenty of info to begin working on fixes immediately.”
Now, she’s excited to send people to her site — and it finally reflects the heart of her work.
“I love how my website looks now and am so happy to share my site with everyone all day long. My knowledge, motivation, and confidence have all increased tremendously thanks to all the info Samantha shared with me.”
Want to Fall Back in Love With Your Website?
If your website feels off, out-of-date, or just doesn’t reflect the direction your business is heading, a 90-Minute Refresh might be exactly what you need.
In less than two hours, we’ll untangle the messy parts, upgrade your design, and give you a site that actually supports your business growth.
