Career Coach Website That Helped Launch a Podcast and Online Course
Website Customization
The Challenge:
Sheila is a coach to professionals looking to attain their own version of success. She offers many different coaching services, as well as mentoring for people who want to find a new job, start working in a new industry, or start their own business. When Sheila reached out to me, she was getting ready to launch her first course and a podcast!
Sheila’s website was already on Squarespace and had been customized by another designer, but was having issues with mobile display. Since her business was growing, she needed to update her online home and add new pages for her course and podcast.
THE PROCESS:
After my initial call with Sheila, I performed an audit of her current website and made a list of suggested updates that would help her in her goals of driving more traffic to her website and feeling more confident that her site represented her brand.
I also outlined the changes that would be made to add her new course and podcast to the website, including a blog, sales page, and changes to the homepage that would direct people to the right place.
When the project start date arrived, I duplicated her current website so we didn’t have to take it down until we were ready to launch. I then made all the suggested changes in the private site and we collaborated on edits.
Once the final design was approved, I copied everything over to the live site and we were able to launch!
FEATURES:
Squarespace website
Custom CSS throughout
New blog to host podcast shownotes
Sales page for new course
Easy to update
Outcome:
Sheila has launched her podcast, The Professional Success Podcast, and her course. She has also been growing her email list with opt-ins that are now promoted on her website.
10 new podcast episodes released
5 star podcast rating
Website visits up 119% year/year
20% of visits from search results
