How We Redesigned a Pediatric Occupational Therapy Website to Improve Local SEO and Client Experience
One-Week Website Design
Speech & Occupational Therapist
The Challenge: A Pediatric Speech and Occupational Therapy Website That No Longer Worked
Brave Wings Therapy, a pediatric speech and occupational therapy practice, was undergoing significant growth and needed a website that truly represented their expanding business. The owner, Jenn Moore, felt their existing website was inadequate, frustrating, and no longer aligned with the company’s vision. Their previous website designer was unresponsive, causing delays and issues. While the current website had a simple design with a nice color palette, it was too basic and didn’t effectively communicate their services to parents of children aged 0-18, who are their target market.
“We're expanding as a business, and our current website no longer fully represents us as a company. Our current website ‘designer/builder’ is very nonresponsive to our requests, so we've decided to move on.”
The Solution: Building a Speech Therapy Website Design That Boosts Local SEO
Jenn decided to work with us due to our streamlined, responsive approach and our ability to deliver a fully functional, visually appealing website in just one week. She valued our clear process, strategic planning, and commitment to creating a website that not only looked great but also enhanced user experience and represented Brave Wings Therapy’s dedication to helping children overcome developmental challenges.
The 5 Phases of Redesigning an Occupational Therapy Website
1. Prep: Laying the Foundation for a Local SEO-Optimized Website
We started with a detailed questionnaire to understand Brave Wings Therapy’s needs, goals, and aesthetic preferences. Based on Jenn's responses, we created a design mood board to guide our design process, ensuring alignment with their vision. We also prepared all necessary details and assets to ensure a smooth workflow.
2. Propose: Creating a Pediatric Occupational Therapy Website Mockup
Within the first two days, we delivered a mockup of the homepage. Jenn provided feedback within 12 hours, allowing us to make necessary adjustments swiftly. This step ensured that the design was on point before we moved forward with the rest of the website.
“I think it works great with our vision as a whole.”
3. Produce: Developing a User-Friendly Speech Therapy Website on Squarespace
Over the next three days, we developed a 4-page Squarespace website, incorporating strategic planning and user experience principles. We also created three blog posts and ensured the site was mobile-friendly. Rigorous testing was conducted to ensure everything worked perfectly.
4. Perfect: Connecting the Website to Google Maps and Optimizing SEO
We connected the website to Brave Wings Therapy’s newsletter, scheduling software, and optimized it for basic SEO. We also connected the domain, making the website ready to go live as soon as Jenn was ready.
5. Propel: Empowering Brave Wings Therapy to Manage Their New Website
To empower Jenn and her team, we provided a tutorial video specific to the design elements of the site, uploaded backups of the CSS and style settings, and shared our extensive video tutorial library. This ensured that Brave Wings Therapy could confidently make future adjustments and updates.
The Outcome: How a Pediatric Occupational Therapy Website Design Improved Visibility and Inquiries
The new website for Brave Wings Therapy was a major transformation. It effectively communicated their services and dedication to helping children, creating a welcoming and professional online presence. The streamlined design and strategic content helped parents easily understand the value and effectiveness of the therapy services offered.
Since the launch, Brave Wings Therapy has seen an increase in inquiries and positive feedback from parents. The website not only enhanced their online presence but also contributed to a smoother, more professional client experience, ultimately supporting their mission to help children reach their full potential.
“We get so many compliments from leads and clients on the site, especially that it’s user friendly. Thank you so much!”
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
