How This Marketing Pro Raised Her Prices After a Website Redesign
One-Week Website Design
Marketing Agency
The Challenge
Phyllis, the owner of Good Work Marketing Co., found herself at a crossroads. Five years ago, she had designed her website herself, but with the evolution of her business and the growth of her team, she recognized the need for a professional website that truly reflected the quality of her services. Her existing website was dated, uninspiring, and failed to capture the essence of her brand or the experience of working with her agency.
“I designed my own website 5 years ago with only minimal updates since. Before working with you, I secretly hoped no one would actually land on my site. It was flat, lifeless and didn't reflect our brand or what it's like to work together AT ALL. As I've grown in experience and built out a team that can offer more robust services, I'm ready to invest in a professionally made website that really grabs attention.”
Phyllis's goals were clear:
Create a website that grabbed attention and reflected her agency's professionalism.
Streamline the process of website design to avoid the weeks of back-and-forth typically associated with such projects.
Increase her confidence in her pricing structure.
Attract her dream clients and ultimately boost her revenue.
The Solution
After discovering my website and the Website Design VIP Experience, Phyllis decided to collaborate with me to strategize and design her website. My unique one-week website design process and expertise in Squarespace offered a perfect solution to Phyllis's challenges.
The Five Phases of the VIP Experience
1. Prep
The journey began with the Prep phase, where a comprehensive strategy was crafted for the website. Phyllis received a Strategy Guide containing a design mood board, a website color palette, font selections, and a sitemap. This guide served as a roadmap for the entire project, allowing Phyllis to review and provide feedback to ensure that the website's design aligned with her vision.
“I can't believe that by this weekend, I'm going to have a brand-spankin' new website...it's like a dream come true!! The strategy guide looks great - honestly, I was a little worried because I feel like I'm not totally sure what I want the end product to look like, I just know the current website ain't it, but you translated everything really well! I especially like the texture and icon style you chose; plus on the mood board, the layering of elements and the mosaic in the middle is especially on-point.”
2. Propose
During the Propose phase, I transformed the Strategy Guide and Phyllis's copy into a stunning design. Phyllis was presented with a mockup of her website homepage, a fully developed design with images and copy included, rather than just a wireframe.
3. Produce
Once Phyllis provided feedback on the mockup, I proceeded to the Produce phase. During the Production Day, I meticulously built out all four pages of the design, along with a blog. Mobile design and rigorous testing were conducted to ensure a seamless user experience.
4. Perfect
The Perfect phase involved wrapping up important details, such as keyword research, SEO implementation, newsletter and scheduler connections, and domain connection for a seamless launch.
5. Propel
As the project reached its conclusion, Phyllis was equipped for success. She received a tutorial video tailored to her website's design elements, backups of CSS and style settings used, and access to an extensive video tutorial library. This post-launch support ensured that Phyllis and her team felt confident in managing their new website.
“I'd wholeheartedly recommend your services! I've worked with many website designers over the years and you've gone above and beyond. I can't wait to send clients your way!”
Outcome:
The final result was a stunning transformation of Good Work Marketing Co.'s online presence. Phyllis's brand was now accurately represented, and her website resonated with visitors.
Phyllis's new website had a significant impact on her business. She raised her prices, gained confidence in her value, and attracted more of her ideal clients. The project resulted in increased revenue for Good Work Marketing Co.
Phyllis now looks forward to a bright future with a website that truly reflects her brand, an enhanced pricing strategy, and the ability to attract her dream clients with ease.
“Working with Samantha is hands-down one of the best investments I’ve made in my business. It was so easy! She clearly walks you through every step of the process and is a great collaborator— I didn’t know exactly what I wanted my new website to look like (I just knew the current one wasn’t cutting it!) and Samantha managed to deliver a perfect end result. My only regret is not hiring Samantha sooner!”
Transform your online presence efficiently and professionally
The one-week process, along with my industry expertise and strategic guidance, led to a successful outcome for Good Work Marketing Co. See what a well-executed website design project can do for your business.
