How this Naturopathic Nutritionist Generated More Leads for Her Practice
One-Week Website Design
Naturopathic Doctor & Nutritionist
The Challenge: Building Credibility and Attracting More Clients Online
Metabolic Health Pro Ltd, led by Sally Courtney, specializes naturopathic medicine and nutrition for athletes, cancer patients, the general population. Sally did not have a website to share with people who had heard about her work and wasn’t making progress on creating one while also working with her patients.
“Currently I get all my business through word of mouth and I hope that will continue to be a significant source of business - based on the quality of the work I do and happy clients. I hope that having a website will add to that, but that the website will also add weight to my credibility for those people to whom I've been recommended and inspire them to book a call with me. ”
Sally’s goals for her website were:
Book discovery calls with potential clients
Grow her email list
Generate and educate leads with blog content
The One-Week Website Design Process for Naturopathic Doctors
Sally choose to work with Lemon and the Sea because of our expertise in creating user-friendly, SEO-optimized websites in just one week. She valued our ability to design a website that fit with her current branding, help her with SEO and business suggestions, and understand the needs to health and wellness consultants regarding privacy. Our approach ensured that the new website would not only attract new patients but also allow Sally to post blogs on her own.
1. Preparing a Strategy for Website Success
We began by gathering detailed insights from Sally through a comprehensive questionnaire. This helped us understand her design preferences, goals, and the specific needs of her practice. We created a design mood board that we could use to develop a website that made her clients feel safe inspired, supported.
The Strategy Guide included:
the design mood board
color palette expanded from her existing brand
accessible color combinations for reference
font choices
logo and design elements like icons
a sitemap of the main menu and footer pages
“Thank you for sending over the strategy guide…….. I’m started to feel excited too now!!”
2. Designing a Bright, Educated Website
Within the first two days, we delivered a mockup of the homepage. Sally provided feedback enabling us to make precise adjustments and ensure the design met her expectations. This step ensured that the final design was exactly what she envisioned before moving forward with the rest of the website.
“Oooh, properly exciting now!! I love the way you’ve woven in the logo elements, and…It is so helpful to see the copy in situ”
3. Developing a Squarespace Website for a Naturopathic Practice
Over the next three days, we developed a Squarespace website, strategically designed to highlight Metabolic Health Pro’s services, including three different audiences who needed different service pages. We also ensured the site was mobile-friendly and created three blog posts to enhance content and engagement. Rigorous testing was conducted to guarantee seamless functionality.
4. Preparing to Launch with an SEO-Optimized Design
We connected the new website to Sally’s newsletter and scheduling software, and optimized it for basic SEO. We also connected the domain, making the website ready to go live. The site was designed to be easily editable by, allowing Sally to add links and other features independently in the future.
5. Empowering Sally to Manage Her Website with Confidence
To ensure Sally and her team could manage the website independently, we provided a tutorial video specific to the design elements of the site, uploaded backups of the CSS and style settings, and shared our extensive video tutorial library. This empowered her to confidently make future adjustments and updates.
The Outcome
Launching her new website meant creating a welcoming and professional online presence and no longer relying only on referrals for clients. The design and functionality of the website aligned perfectly with Sally’s vision, making it easy for potential clients to understand and access their services.
Since the launch, Metabolic Health Pro Ltd. has seen inquires through the website and positive feedback from her target audience. The website’s SEO has enhanced their visibility in online searches, attracting new patients from the local area. This enhanced online presence has not only attracted more clients but also strengthened their reputation as a trusted provider of nutritional support for a variety of clients.
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
