Naturopathic Doctor Wix Website Design Refresh
Website Refresh Intensive
Dr. Amber McKinnon
The Challenge: A Website That Never Quite Got Finished
When Dr. Amber McKinnon reached out, she wasn’t looking to redesign her clinic website—she wanted a separate online presence that reflected her personal brand and supported the next phase of her business.
Like many practitioners, Amber had been trying to juggle too much at once. Between patient care, clinic management, volunteer work, and life outside of work, her website kept getting pushed to the bottom of the list.
“Haha, overwhelm! I run a busy practice and between seeing patients, managing the clinic, community volunteer work, and some time for myself and loved ones I needed to take something off my plate.”
The site had been sitting unfinished for over a year, and she was ready to finally launch something professional, approachable, and easier for patients to navigate.
She already had a visual direction she liked and wanted to keep things simple and readable.
“I like the colors and fonts. I would like to keep these for the most part, but am open to suggestions, especially as it applies to improving contrast and readability. I prefer a simple design.”
The Goal: A Simple, Professional Website That Felt Like Her
Amber booked a Refresh Intensive to create a website that could:
Support her personal brand outside of the clinic website
Promote both 1:1 care and group programs
Feel professional without being overwhelming
Improve readability and accessibility
Finally get launched after months of delay
Create a stronger SEO foundation
The Refresh: Clean Design + Strategic SEO
Because Amber already had a strong foundation visually, the project focused on refining and elevating the existing brand while improving clarity and user experience.
We expanded the original color palette slightly to improve accessibility and contrast while maintaining the calm, approachable feel she wanted.
What We Updated:
Refreshed the Home, About, Services, Blog, Contact, and Resources pages
Improved spacing and layout for easier readability
Focused on patient-centered messaging and approachable visuals
Simplified the overall user experience
Optimized the mobile experience and accessibility
Created a cleaner, more polished design throughout the site
SEO Work Included:
Keyword research for naturopathic and doctor-related searches
SEO optimization across the website
Improved metadata and page structure
Better search visibility foundations for future growth
Homepage Design
About Page Design
Services Page Design
The Results: A Website Finally Ready to Launch
One of the biggest wins from this project was simply getting the website live after more than a year of overwhelm and postponing the process.
Now, Amber has a professional online presence that supports her work, reflects her personality, and gives patients a clearer path to learn from and work with her.
Outcomes Included:
Successfully launched the website
Started ranking for 3 keywords
Improved readability and accessibility
Created a stronger foundation for future visibility and growth
Ready to Refresh Your Practice’s Website Design?
If your website has been sitting unfinished—or no longer reflects the quality of your work—a Refresh Intensive can help you create a simpler, more strategic online presence without adding more to your plate.
