5 Quick Ways to Improve Your Website
As I’ve spent time doing keyword and competitor research for my clients, I noticed a few shifts that these holistic health practices could make to build more trust and convert more clients.
1. Add a Favicon
About 1/3 of the websites I saw didn't have a favicon (the little image that shows up in your browser tab). While this tiny graphic doesn't impact things like SEO or conversions, it does make your site look less professional.
The Fix: Create a square graphic (250px x 250px will work great) with either a piece of your logo and upload it to your website platform where you can set your favicon.
2. Have a Call-to-Action Button Before the Scroll
People bounce off of websites quickly if they aren't finding what they need, so it's important to be clear about what you do and who you help at the top of your homepage.
But you also need to have a button that leads to the next step. Whether it's booking a consultation or completing a form, buttons tell visitors, "this is what you should do next!" And you don't want to hide that.
The Fix: Add a button to your menu and under your headline.
3. Use Photos of People
Finding good stock photos for your website can be one of the most annoying pieces (and one I'm guilty of spending too much time on). But you shouldn't revert back to sunsets, beaches, and the famous therapy couch.
Images convert better when they feature a face (yes, really) and represent the types of clients you work with and the outcome they want from working with you. That means no sad people.
The Fix: Use a stock photo library like Unsplash or Styled Stock Society to find on-brand photos that help your website stand out.
4. Simplify Your Contact Form
When someone first decides they're interested in working with you, their next step should be quick and easy.
The longer it takes to fill out a form and the more information someone needs to complete, the less likely they are to get to the end and hit submit.
Save the health questionnaire and insurance information for the onboarding part of your process and let your contact form be as simple as possible.
The Fix: Only ask for the information you need in order to reach out (think: name, email, phone, and a short message).
5. Communicate Your Availablility
More and more people are experiencing the dreaded message that they'll have to wait months for an appointment if they want to see a provider, which makes them hesitant to reach out again.
You can make their decision easier (and prevent some anxiety) by making it clear whether you're currently accepting new patients. If your schedule is full, you can share other practitioners that do have openings.
And if you have a waitlist, you can share about how long it is so people can manage their expectations.
The Fix: Include a sentence on your Contact page that states whether you're accepting new patients or how long your waitlist might be.
Does your website need a refresh?
If your website needs a refresh, I’d love to chat.
With my new Website Refresh options, we can choose the level of support that fits exactly what you need, whether that’s updating forms, improving user experience, cleaning up confusing pages, or making it easier for the right clients to book.
