A Website Refresh That Helped This Naturopathic Doctor Launch Every Service with Confidence
2 Refresh VIP Days
Naturopathic Doctor
The Challenge: A Website That Felt Unfinished and Unprofessional
Dr. Lynnea Felton, NMD and Dr. Mike Gonzales, NMD, the husband-and-wife duo behind Abundance Naturopathic Medicine, had a clear mission: offer comprehensive, whole-family naturopathic care — from fertility and postpartum support to pediatrics, men’s health, acupuncture, and IV therapy.
But their website wasn’t supporting that mission.
“Unfinished, unprofessional, and unpresentable.”
They had been DIYing their Squarespace site while juggling patient care, but with their practice growing, it was time to stop patching things together. They needed a site that aligned with their brand, showcased their full scope of services, and worked without constant updates and frustration.
“Not married to anything except our contact form, our Google reviews and welcome video. Other than that you can change images, branding, color theme, add animations etc. Surprise us!!”
The Goal: Launch Every Page, Align the Brand, and Simplify the Client Journey
We kicked off this project with two full Refresh VIP Days. Their goals included:
A fully updated design that reflected their new brand identity
Launching all of their services pages so patients could clearly see the options
Building a comprehensive yet easy-to-navigate site that worked for fertility clients, parents, and men’s health patients alike
Optimizing everything for SEO and mobile
Refreshing the ad-driven landing page they were actively using
The Process: Two VIP Days of Strategy, Design, and SEO
During the two Refresh VIP Days, we focused on clarity, speed, and strategy:
Design & Layout
Used their new branding and fonts to completely rebuild the site design
Sourced and optimized high-quality stock images to reflect their audience and vibe
Created a smooth client journey across all pages and specialties
Customized mobile design to ensure speed and usability on every device
Refined the ad landing page to convert better and match the updated look
SEO Strategy
Researched and implemented keywords based on their different service types and geographic area
Optimized every page and image with relevant meta descriptions, SEO titles, and file names
Made sure the backend was clean, fast, and crawlable by Google
The result? A website that not only looks good, but works hard.
“I love it! It's looking great!”
Before
After
The Results: More Traffic, Better SEO, and a Site Built to Grow
Once the new site went live, performance started trending in the right direction:
Average keyword position improved from 42 to 32
Website traffic increased by 36% month over month
Conversion rate hit 5.26% — well above industry average
Every single one of their services is now clearly presented and easy to book
“We’ve gotten some good feedback on the site, which is nice.”
Even more importantly, the website is no longer a barrier — it’s a tool. One that reflects their brand, supports their services, and allows them to focus on patient care with confidence.
Ready to Go From DIY to Done?
If your naturopathic website feels unfinished, unprofessional, or just out of alignment with your brand, it’s time for a refresh that reflects the quality of care you actually provide.
Whether you’ve been piecing it together or waiting until “things calm down,” let’s get it done — quickly and strategically.
