How to Know if Your Website is Bringing in Leads (Hint: You Need to Track These Numbers)
You poured hours (and probably lots of Spindrift) into building your website. You shared it on Instagram, linked it in your bio, maybe even updated your Google profile. But here's the big question:
Is your website actually bringing in leads—or just sitting there looking pretty?
For most holistic health practitioners, the answer is: I’m not really sure.
Let’s fix that. Because your website shouldn’t just exist—it should be converting visitors into new clients on autopilot. Here’s how I help health and wellness pros redesign their websites to bring in more leads.
First, How Do You Know Your Website Isn’t Working?
A few red flags:
You’re getting website visits but no inquiries
Your “Book Now” button exists… but rarely gets clicked
You send people to your site and still end up answering the same questions in your DMs
Your calendar is looking a little too open for comfort
If any of this sounds familiar, it’s not a you problem—it’s a website strategy problem. And it’s one you can fix.
Let’s Talk About Conversion (AKA: Are People Booking?)
If you want to know whether your website is doing its job, you need to look beyond page views and ask: Are people moving from “just looking” to “booked and confirmed”?
That’s called your conversion path—and tracking it will show you exactly where your site is working… and where it’s not.
What Metrics Should You Be Tracking?
Here’s the simplified version of what to look for:
1. Page Visits: Are people actually landing on your site? (Make sure Google Analytics is connected to your website to see how many visitors you’re getting each month.)
2. Clicks on Your Call-to-Action: Are they clicking “Book Now,” “Schedule a Consult,” or “Call Today”?
3. Calendar or Form Views: How many people get to your booking page or contact form?
4. Bookings or Inquiries: How many complete the process?
From there, you can figure out your conversion rate at each stage. If 100 people visit your homepage, but only 3 click to book—and just 1 actually books—that’s a 1% conversion rate.
Knowing that can be a game-changer.
Want to track this step-by-step? I can help you set up a tracking system and all the pages you need during a Website Refresh Session.
How You Book Affects What You Can Track
This is where most practitioners unintentionally sabotage their marketing: They send traffic away from their website to book—or use a contact page that tries to do too many things.
Let’s walk through how to tighten that up based on how people book with you.
💻 Online Booking Tools
Think: Practice Better, Healthie, or Acuity
Embed the scheduler directly on your website
Use a thank-you page so you can track completed bookings
Monitor views vs. completed appointments
Bonus: It makes the experience smoother for your clients, too.
📩 Contact Forms
Usually: “Fill out this form and I’ll reach out”
Track how many people visit the form vs. submit
Add “How did you hear about us?” to spot referral sources
Set up a simple auto-reply to confirm receipt and reduce drop-off
📞 Call Now Buttons
Great for urgency, tricky for tracking
Use a unique number or call tracking system
Add a short pre-call form or booking option as a backup
Track how many people view your phone number page
No Matter How Someone Books—Ask These Two Questions
Whether a client fills out a form, books online, or calls your office, make sure you’re collecting these answers:
“How did you hear about us?” This helps you know which marketing efforts are paying off.
“Have you visited our website or interacted with us online?” This confirms whether your site is helping convert leads—or just floating around as a forgotten link.
These two questions alone can give you powerful insight into what’s driving new business.
Why You Need a “Book Now” Page (Separate From Your Contact Page)
If your contact page is where general inquiries land (e.g. partnership requests, questions, referrals), that’s great—but it’s not the place for your main call-to-action.
You need a separate Book Now page that:
Has a clear, singular purpose: getting someone to take the next step
Lets you track visits and clicks more accurately
Keeps your booking process organized and consistent
Can be used across every CTA on your website, social media, and email
If you only change one thing today: make sure every “Book Now” button on your site sends people to that one dedicated page.
Why Tracking Your Conversions Matters
When you understand your numbers, you’re not guessing. You’ll know whether you need:
Better SEO to get more visitors
Clearer messaging to boost CTA clicks
A stronger booking experience to seal the deal
That’s the kind of clarity that helps you stop spinning your wheels—and start bringing in more of the right clients.
Ready to Generate More Leads from Your Website?
I’ll take a look and tell you exactly what’s working (and what needs a tune-up) when it comes to your website design, SEO, and user experience.
You’ll get a personalized video and action steps to turn your site into a lead-generating machine.
