How Bliss Fertility Center Optimized Local SEO with Custom Website Design
One-Week Website Design
Fertility Center
The Challenge: Building a Website for a Fertility Clinic with a Unique Vision
Bliss Fertility Center, led by Maya Guruswami, sought to create a new website that reflected their unique approach to fertility care as she started this new clinic. Her previous website, created for a birth center, did not fully capture Maya's design preferences. Maya desired a website that resonated with couples aged 28-42 who were seeking alternatives to traditional fertility treatments like IVF and IUI. Maya was “needing a new website and looking for a web designer who would work with my design preferences. I want the design and colors to feel just right!”
The Solution: A One-Week Functional Medicine Website Design Process
Maya chose to work with us because of our reputation for tailoring designs to client preferences and our efficient one-week website development process. She appreciated our attention to detail, our commitment to understanding her vision, and our ability to create a website that would feel just right in terms of design and color, reflecting the warmth and community-oriented approach of Bliss Fertility Center.
How the One-Week Website Process Optimized Local SEO for Bliss Fertility Center
1. Prep: Understanding the Needs of a Fertility Clinic Website
We began by gathering detailed insights from Maya through a comprehensive questionnaire. This helped us understand her design preferences and the specific needs of Bliss Fertility Center. Based on this information, we created a design mood board to ensure our vision aligned with Maya’s expectations. We also prepared all necessary elements to streamline the project workflow.
“I love the design colors you chose and the key brand words.
I don't want to use too many pregnant pics and ideally no pregnant icons because these are triggers for this group. Our goal with our clients is to help them create their family and for some that will not be through pregnancy.
Having said that, I love the texture and texture colors.”
2. Propose: Creating a Custom Website Design for Bliss Fertility Center
Within the first two days, we delivered a mockup of the homepage, incorporating the preferred colors and design elements. Maya provided feedback within 12 hours, allowing us to make precise adjustments. This step ensured that the final design would be exactly what Maya envisioned before moving forward with the rest of the website.
“There's so many things about this site that I love. I like the butterflies. I feel they tie everything together and are fun and bright compared to other sites and they pull everything together!”
3. Produce: Developing a Mobile-Friendly, SEO-Optimized Website
Over the next three days, we developed a 4-page Squarespace website, ensuring it was strategically planned and visually appealing. The website included detailed descriptions of the Discovery Process, Bliss Fertility Method, and the PositiviTEA bar. We also ensured the site was mobile-friendly and created three blog posts to enhance content and engagement. Rigorous testing was conducted to guarantee seamless functionality.
4. Perfect: Ensuring Functionality and SEO for Local Search Rankings
We connected the new website to Bliss Fertility Center’s newsletter and scheduling software, and optimized it for basic SEO. We also connected the domain, making the website ready to go live as soon as Maya was ready.
5. Propel: Empowering Bliss Fertility Center with Website Management Tools
To ensure Maya and her team could manage the website independently, we provided a tutorial video specific to the design elements of the site, uploaded backups of the CSS and style settings, and shared our extensive video tutorial library. This empowered the Bliss Fertility Center team to confidently make future adjustments and updates.
The Outcome: A Compassionate, SEO-Optimized Fertility Clinic Website That Attracts Clients
The new website for Bliss Fertility Center was a significant transformation. It successfully communicated their holistic and compassionate approach to fertility care, creating a welcoming and supportive online presence. The design and colors perfectly matched Maya’s vision, making the website feel just right.
Since the launch, Bliss Fertility Center has experienced an increase in inquiries and positive feedback from couples seeking natural fertility solutions. The website effectively highlights their unique offerings, such as the Discovery Process, Fertility Detox program, Mind/Body Med program, and the PositiviTEA bar. This enhanced online presence has not only attracted more clients but also fostered a sense of community among those seeking alternative fertility treatments, ultimately supporting Bliss Fertility Center’s mission to provide compassionate and effective care.
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
