A 90-Minute Website Refresh That Helped This Med Spa Add New Services and Increase Inquiries by 150%
90-Minute Refresh
Aesthetics & Wellness Medical Spa
The Challenge: Outdated Service Pages and Missed SEO Opportunities
When Melissa Phillips, owner of MAE Aesthetics, reached out, her business was evolving — but her website hadn’t kept up. After transitioning from a mobile/traveling model into a dedicated office location, she was adding new treatments, expanding her services, and reaching a wider audience.
But her Squarespace site still reflected the old version of the business.
She needed a fast way to:
Add new pages for expanded services
Update her pricing and FAQs
Reflect her new physical office location
Optimize SEO for all the services she now offers
That’s where a 90-Minute Refresh was the perfect fit — efficient, strategic, and tailored to where her business is right now.
The Goal: Expand Services, Update Content, and Boost SEO
During our live working session, our priorities were clear:
Add dedicated service pages for TRT, weight loss injections, microneedling, skincare, tox, fillers, and hair regrowth
Update pricing and build a more user-friendly service menu
Expand FAQ content to better educate visitors
Optimize the entire site for better SEO performance and increased search visibility
Refresh stock images to better reflect the client experience
The Process: Strategic Updates in Real Time
The Refresh Session allowed us to move quickly while staying highly focused on both user experience and search optimization.
Design + Content Updates:
Expanded existing pages and built new service-specific pages to highlight Melissa’s full range of treatments
Updated all service offerings with clear pricing menus and FAQs to reduce client confusion and boost inquiries
Revised location info to reflect the new brick-and-mortar office
Added fresh testimonials for additional social proof
Selected and optimized new stock images where needed to elevate the design and maintain brand consistency
SEO + Technical Optimization:
Conducted keyword research specific to medical aesthetics and her local area
Updated SEO titles, meta descriptions, and image file names for every page
Fixed 34 SEO issues identified in the audit
Verified that mobile usability, site speed, and accessibility were fully optimized
By the end of 90 minutes, her website reflected the full scope of MAE Aesthetics — and was built to continue growing.
The Results: Higher Inquiries, Stronger SEO, and More Visibility
Just weeks after launch, Melissa started seeing real, measurable improvements:
Website traffic up 6% month-over-month
Inquiries up 150% month-over-month
Impressions from search up 120% month-over-month
Ranking for 44 keywords — a huge jump in local search visibility
34 SEO issues fully resolved
Most importantly, her updated website now reflects where her business is headed — and continues to bring in leads for her full range of aesthetics and wellness services.
Ready to Refresh Your Med Spa Website?
If your website isn’t keeping up with your growing services — or you’ve been putting off updates because it feels overwhelming — a 90-Minute Refresh can give you a fully updated, SEO-optimized website that actually supports your business growth.
