Website Design for Health and Wellness Coach
Website Refresh Intensive
Coach for Midlife Women
The Challenge: A Website That Needed a Stronger Foundation
This health and life coach already had a Kajabi website to promote 1:1 coaching and programs. The bigger challenge wasn’t simply how the website looked—it was everything happening behind the scenes.
SEO felt overwhelming. They weren’t sure how to choose or optimize keywords, Google Search Console and Google Analytics weren’t set up correctly, and they wanted to know that the website had a solid foundation before continuing to grow their offers.
They had started working through some of my educational content to make improvements themselves, but eventually reached the point where having someone step in and handle the strategy made more sense.
The goal of the Refresh Intensive was to improve the website itself while also taking care of the technical pieces that are easy to keep putting off when you’re busy actually running your business.
The Refresh: Improving the Website and the Tech Behind It
For this project, we focused on making the existing Kajabi website work harder rather than starting over.
The refresh included SEO optimization across the website, including the backend details that help search engines understand the site. I also implemented schema markup to give Google additional context about the business and its content.
As the business continued to evolve, we refined the way programs were presented and created a dedicated podcast page to support the launch of a new podcast.
What We Updated:
Refined the existing Kajabi website
Optimized the site for relevant SEO keywords
Updated backend SEO settings
Added schema markup
Worked through Google Search Console and Google Analytics setup
Created a dedicated podcast page
Refined how coaching programs were presented
Created a stronger foundation for future content and offers
Just as importantly, I made sure the client understood what we were doing along the way instead of handing over a bunch of mysterious SEO settings and disappearing into the internet.
Homepage Design
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Programs Page Design
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Speaking Page
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The Results: More Confidence and a Website Ready for What’s Next
Not every website project needs to end with a dramatic traffic graph to be successful.
For this health and wellness business, the biggest result was having the technical and strategic foundation in place to confidently keep growing.
Since the refresh, the client has launched a podcast, refined their programs, and has a much clearer understanding of how the website is working behind the scenes.
She shared: “Working with Samantha was exactly what I needed. I came in overwhelmed by SEO, Google Analytics, and the backend details of my website and she made it all feel approachable and doable. Her clear communication, helpful tutorials, and thoughtful guidance gave me more confidence in my site and how it's working behind the scenes. I finally feel like I have a solid foundation and a clear direction. Samantha brings both expertise and heart to her work and I’m so grateful for her support.”
Ready to Improve Your Health and Wellness Website?
If your website is technically working but you’re not sure whether the design, SEO, or behind-the-scenes setup is actually supporting your business, you don’t necessarily need to start over.
