Sometimes I feel like we live in a world where everyone wants you to fit in. It's easy to put you in a box and know what you're about if you're just like everyone else.
You don't have to be crazy to be unique
On the other side of the issue are the people who do really crazy things (like wear meat dresses) in order to get noticed. They'll take huge risks, do things just for the sake of doing something new, and have a persona so big that you forget the person behind it.
It's all a balancing act: stand out but fit in, be yourself but follow what culture says. And because this is such a tough thing to figure out, we have to come back to it over and over again.
Finding You Behind What You Do
Every time I meet someone new, one of the first questions I'm asked is what my job is. Since becoming an entrepreneur, that's been a much harder question to answer. I don't have a title or a set list of responsibilities. Instead, I wear all the hats in my business. I'm a designer, a blogger, and marketer, an customer service rep. I do the admin work and all the back end upkeep. But really, I'm so much more than all of that.
We are each unique. Our personalities, our outlook, our passions, and those things affect what we do, not matter the job title we hold. Without those things, we would all just be androids working because it's the only thing we know.
So while it may be difficult sometimes to feel like you're actually getting to let your true self shine through, it's so important. If you're a small business owner, you are the face of your business, so let people get to know you. Stop following the advice of others in your industry just because you think you have to. You're allowed to make your own way, think of your own ideas, go totally off trend, and work with all the people you're not supposed to (as long as you're passionate about it).
It's All About Embracing Your Passion
The more I've learned about how I want to run my business, the more I realize that I just want to work on projects I'm passionate about. I'm stepping away from writing 2,00 word tutorial posts every week in order to share what's really going on in my heart and my business.
So find what you're passionate about and run with it. And if that passion changes, go ahead and change with it. When you're being true to yourself, people will notice. They will be drawn to your passion and want to be a part of it.