Transforming a Functional Medicine Doctor’s Website for Growth and Visibility
One-Week Website Design
Functional Medicine & Weight Loss Doctor
Dr. James Creek, a prominent Functional Medicine & Weight Loss Doctor, found himself at an exciting crossroads in his career. With a flourishing practice, he was expanding his services to include group programs and preparing to launch his first book. However, his existing WordPress website had grown outdated and no longer aligned with his evolving practice and target clients.
Dr. Creek needed a new website that would seamlessly accommodate his new offerings, promote his upcoming book, and enable effortless editing and blog post additions. The decision was made to transition to Squarespace for a fresh, modern, and flexible web platform.
The Challenge: Outdated Functional Medicine Website in Need of a Redesign
Dr. Creek's primary challenge was the need to revamp his digital presence to reflect the growth of his practice and his expanding array of services. The outdated design of his existing website hindered his ability to connect with his target audience effectively. He sought a new website that would not only look modern but also be user-friendly and easy to maintain.
The Solution: Custom Squarespace Website Design for a Functional Medicine Doctor
I embarked on a comprehensive redesign journey to help Dr. Creek meet his goals and enhance his online presence. This included:
New Website on Squarespace: I crafted a modern, user-friendly Squarespace website to serve as a fitting digital platform for Dr. Creek's evolving practice. This would be instrumental in promoting his new services and book.
Reflecting New Services: I ensured the website design effectively reflected Dr. Creek's new services, making it easier for his target clients to explore the wealth of offerings he provided.
Book Promotion: A key aspect of the website was dedicated to promoting Dr. Creek's upcoming book. This involved the design and layout of a book page that was both engaging and informative.
User-Friendly Editing: To meet Dr. Creek's desire for easy content management, the new website was designed with simplicity in mind, ensuring his team could add and edit blog posts effortlessly.
The Design Process for a Custom Squarespace Website
1. Prep: Crafting a Joyful and Confident Functional Medicine Aesthetic
Based on James’ inspiration, I created a website strategy guide that included a moodboard to direct the project. I had a lot of creative freedom in this project and wanted to reflect a joyful and confident aesthetic through imagery while also tying in with the business’s existing logo.
2. Propose: Presenting a Functional Medicine Website Mockup
I created a mockup of the homepage and using the new copy for the Dr. Creek website to showcase how the new design would be used and give James the ability to offer feedback after seeing all the pieces together.
3. Produce: Delivering an SEO-Optimized Health and Wellness Website
The final design is a bright, joyful and SEO-optimized website that makes it easy for clients to easily find out more about all of the options for working with Dr. Creek.
Before
After
4. Perfect: Testing and Connecting Key Functionalities
After completing the design, I connected the website to Dr. Creek’s email newsletter platform and optimized the site for basic SEO. Every page was tested for functionality, ensuring the site performed seamlessly across all devices. The domain was connected, making the site live and ready to serve clients.
5. Propel: Empowering the Team to Manage a Custom Squarespace Websitel
To empower Dr. Creek and his team, I provided a tutorial video tailored to the specific elements of the site. Additionally, I delivered backups of the style settings and shared access to my extensive video tutorial library. These tools allowed Dr. Creek’s team to confidently manage and update the website independently.
Outcome: A Modern Functional Medicine Website That Drives Growth
The outcome was a Squarespace website that truly represented Dr. Creek's practice and showcased his expanding services and book. The modern design captivated visitors while the user-friendly interface allowed for easy content management and blog post additions.
Dr. Creek's digital presence was refreshed to align with his evolving goals, further strengthening his connection with his audience.
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my one-week Website Design VIP Experience is the perfect way to update your website without it taking weeks or months to launch
