13 industry experts share how their websites bring in more clients
I asked a variety of industry experts to share how their websites bring in more clients to their business and I’ve collected all their responses below.
Each of these experts (from coaches to copywriters) use their website to generate amazing leads who are ready to say yes to working together through their website.
Some have DIYed their designs and others have worked with a website designer, but every person on this list has seen real results in clients and money because their website is set up to attract their dream clients and get them ready to work together.
Common ways that your website can bring in more clients for your business:
Bring new leads to your business through SEO
Get email newsletter subsribers by sharing opt-ins and freebies
Use blog posts or podcast shownotes to share your expertise
Make sales calls easy by answering questions before the call
Showcase your personality through your design
Read all the responses to “how has your website helped you bring in more clients”
Samantha Mabe
"Every one of my clients has mentioned that they loved my website and it was one of the reasons they decided to hire me.
With the thoughtful design and a portfolio that showcases the variety of clients I work with, leads are able to see if I'm a good fit for their style and if my process is right for their business."
Kimberly Tara
“Designing a press & media page has made a huge impact! Choosing a financial professional can be scary and overwhelming - and finding someone who is approachable, relatable and explains complex accounting jargon in an easy way can be hard to find. Providing prospective clients with the opportunity to hear some of my podcasts and educational topics gives them an increased level of comfort when booking a consult call with us!”
Nikki Trailor
“Most of my clients come from referrals but they always tell me they check my website before booking a call!
And many times I've had comments like ‘we LOVED your website copy so we knew we wanted to work with you’ or ‘your website really stands out so we had to see what you were all about!’
I've also been tapping into SEO more and get enquiries from people who've found me on Google.”
Ally Anderson
“Having messaging and copy on my website that speaks directly to the needs, wants and problems that my target audience is facing means that the people who see it are bought in. I've heard many times ‘I looked at a few other people first, but then when I landed on your site I knew we were the right fit.’
It took a lot of time and effort (including mining a lot of voice-of-customer data) to get the messaging to where it is now, and there are still lots of areas to improve, but it makes sales calls SO much easier.”
Ashlee Sang
“Sometimes my behind-the-scenes SEO groundwork (specifically around conscious marketing) brings me clients. This always feels like magic! More generally, my website is my home base to showcase my personality, background, values, and offerings so that prospective clients and partners can get a better feel for who they’d be collaborating with. And my website serves as my content hub for blog posts, podcasts (my own and ones I guest on!), and downloadable resources. Basically, my website does a LOT of work for my business.”
Mai-kee Tsang
“When folks land on my website, they can see that my expertise is reflected directly from the kind words of my amazing past clients I've worked with.
When someone peruses even further, they will see from my press features that my own visibility is something that is an ongoing commitment too.
Lastly? A secret way that has helped to *retain* folks' attention on my website has been my Digital Easter Egg Hunt as well! I've had clients tell me first hand that they hired me because they saw my playful - yet strategic - side at hand.”
Liz Strong
“Having a website has provided me the opportunity to position myself visually as an expert in my industry, as not every OBM has a website. My website has allowed me to showcase my unique background and skills as a former designer in a way that helps show my ideal clients that I understand what it's like to run a business like theirs. Having a website has also allowed me to showcase my knowledge and gain trust with ideal clients through my blog.”
Lenica Stephen
“Some clients have told me that my 'tagline' drew them in and resonated with them (which is 'above the fold') and after having read my profile and how I outlined my services, it encouraged them to schedule a discovery session with me which led to us working together. I've also had some clients find me via a Google search (thank you SEO!) as they entered terms such as "Fractional COO", "OBM", "Operations Management" and found me.”
Nadine Nethery
“My website isn't for everyone... on purpose! My colourful, fun and highly-relvant copy & design is a reflection of what clients can expect and attracts my perfect-fit customers while sending everyone else to copywriters more in line with their vibe. That means, I'm spending less time on discovery calls that were never going anywhere in the first place, and my clients are 99% sold once we connect.”
Does reading their responses make you cringe?
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