A Squarespace Website Refresh That Increased Search Traffic and Brought a Bookbinder’s Brand to Life
Refresh VIP Day
Bookbinding & Custom Journals
The Challenge: A Beautiful Craft, but a Site That Wasn’t Getting Seen
When Chiante Duncan, founder of The Bundle Bee Bindery, reached out, she was clear about what wasn’t working:
“I basically want a professional to help the look and function of my website and elevate and optimize it for SEO and to help bring new visitors to my site.”
She had already poured care into her craft — hand-binding books and journals that are both functional and beautiful — but her Squarespace site wasn’t reflecting the heart of her brand or driving traffic to her business. Despite having great products, her website wasn’t getting found.
The Goal: Make the Website More Professional, More Functional, and More Visible
In our Refresh VIP Day, we worked together live to tackle what mattered most:
Redesign the site for a better client experience
Optimize SEO to get her seen by more people
Expand the color palette to reflect her brand style
Create a simple but beautiful project portfolio using the blog
Add FAQs to help visitors understand what working with her looks like
Update her product and services pages to answer common questions and drive more sales
This wasn’t about changing her brand — it was about helping her website work harder for the business she’d built.
The Process: A Strategic Squarespace Website Refresh in One Day
Design Updates That Support the Customer Journey
We redesigned every page of Chiante’s Squarespace site to feel more elevated, cohesive, and easy to navigate:
Expanded her color palette to better reflect the warmth and personality of her brand
Optimized all product images and added more visuals to keep the site feeling fresh
Updated her shop layout to include more details about each item — making it easier for visitors to feel confident and click “buy”
Created a portfolio blog where she could showcase recent custom projects and tell the stories behind her work
Added a FAQ section to the Services page to clearly answer the questions she was getting from prospective clients
Technical + SEO Enhancements
Because beautiful design isn’t enough if no one finds your site, we also focused heavily on SEO improvements:
Found the best keywords to help The Bundle Bee Bindery show up in search results for bookbinding, custom journals, and handmade gifts
Added SEO titles and meta descriptions to every page
Renamed and compressed image files with SEO-friendly names
Ensured every page had a clear H1 header for improved structure and accessibility
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After
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The Results: Major Search Improvements in Just Four Months
The refresh didn’t just make the site prettier — it made it work.
Since launch, The Bundle Bee Bindery has seen:
100% increase in total website traffic year-over-year
Search traffic went from 9% to 37% of total traffic
Bounce rate improved to 54%, meaning more visitors are engaging with the site
Average search position improved from 35 to 4 in just four months — a huge leap in visibility
This is exactly what a Refresh VIP Day is designed to do: make strategic updates that quickly boost performance and feel aligned with the business you’re building.
Ready to Elevate Your Squarespace Website?
Whether you’re a creative business owner, a product-based brand, or a service provider with a DIY website that’s no longer cutting it — a Refresh VIP Day gives you a cleaner, clearer, more effective site in just one day.
