How a Private Practice Therapist Improved Her Website and Booked More Clients
Website Refresh
Mental Health Therapist
The Challenge: Elevating a Private Practice Therapist’s Website
Tera Sherman, the owner of Rise Therapy SWFL, specializes in helping women and children struggling with anxiety and perfectionism. As a new business owner, Tera found herself overwhelmed by the various aspects of running a business that extended beyond her therapy expertise. Although she had initially created her website on her own, she felt it was time to elevate her online presence after a year and a half in business. Tera hired me because she recognized my knowledge and ability to enhance her website efficiently.
How We Improved Tera Sherman’s Website Design in a Refresh Session
During our session, we focused on several key areas to improve Tera's website on Squarespace:
Contact Page Build-Out: We created a comprehensive contact page that made it easy for clients to reach out and schedule appointments.
Combining Experience and Services Pages: We streamlined the website by merging the Experience and Services pages, making it simpler for visitors to understand Tera's qualifications and the services she offers in one cohesive section.
Homepage Redesign: We redesigned the homepage to make it easier to navigate and less text-heavy. This included a more engaging layout with clear calls to action, allowing visitors to quickly find the information they need.
SEO Settings Update: We ensured all SEO settings were up-to-date and included relevant keywords to improve the site's visibility on search engines and attract more potential clients.
Blog Page Layout and Categories: We updated the blog page layout for better readability and organization. We also added blog categories to help visitors easily find content related to their interests.
Key Updates to the Therapist’s Website for SEO and More Clients
The updates and improvements made during our session had a significant positive impact on Tera's website and business:
Enhanced User Experience: The redesigned homepage and combined pages provided a more intuitive and engaging user experience, making it easier for visitors to navigate the site and find relevant information.
Improved Client Engagement: The comprehensive contact page facilitated easier communication and appointment scheduling, likely increasing client engagement and bookings.
Better SEO Performance: The updated SEO settings improved the site's search engine rankings, attracting more organic traffic and potential clients.
Organized Content: The improved blog layout and added categories helped visitors find relevant content more easily, enhancing their overall experience on the site.
Tera appreciated the speed and efficiency with which the changes were made, noting that she was able to implement all the post-call changes quickly. Her refreshed website now better represents her professional services and provides a more effective platform for connecting with her target audience.
Overall, the refreshed website for Rise Therapy SWFL now stands out with its improved design and functionality, supporting Tera in her mission to help women and children navigate anxiety and perfectionism more effectively.
“I was excited to do some updates to my website but it had been awhile since I originally designed it so I didn’t remember how to do everything. I was able to watch the website preview video and could tell that you were knowledgeable and would be helpful. You worked so quickly and completed things in Squarespace much faster than I ever could. I have already made all of the post-call changes we discussed to my site and appreciate your help so much!”
Ready to transform your website?
When you’re ready to transform your website into a welcoming design that builds trust and converts your right-fit leads into clients, my One-Week Design Experience is the perfect way to update your website without it taking weeks or months to launch.
With my one-week process, I’ll create a custom design that reflects your brand and is ready to launch in just one week.
