Acupuncture Website Design Refresh for Better SEO and Growth
Website Refresh Intensive
Zelena Medicine
The Challenge: A DIY Website That Needed a More Professional Foundation
When Mishe Skenderova, founder of Zelena Medicine, reached out, she had already spent months building and refining her own website.
Like many practice owners, she appreciated having full control over the site—but also knew it had reached a point where professional support could help it grow further.
“I did it myself so I like having control over every piece of it. It has changed so many times, I don't feel super attached to any part of it. I think it needs to look more polished.”
At the same time, her acupuncture practice was brand new, and the website wasn’t yet helping her get found online.
“Just opened my practice and I could tell that my website engagement and SEO are weak. I needed professional help and overall better website.”
One of her biggest hesitations was losing ownership of the site or becoming dependent on a designer for future updates.
“I had a little hesitation because I didn't want to lose control over my website which has taken months to do.”
After hearing me on a podcast and submitting her site for a quick review, she realized she didn’t need to give up control—she just needed a stronger strategy and foundation.
The Goal: Better Design, Better SEO, Easier Website Management
Mishe booked a Refresh Intensive with several clear priorities:
Move to a platform that was easier to manage
Improve SEO and Google rankings
Refresh the design to feel more polished and professional
Create clearer service pages
Increase website traffic and engagement
Keep the flexibility to manage the website herself moving forward
The Refresh: Strategic Design + SEO Updates
Because Mishe already had a logo, colors, and some strong photography, our work focused on refining and expanding what was already there.
We expanded her existing green and blue palette to create more accessible, polished combinations and incorporated additional stock imagery alongside her brand photos with clients.
“I love how things are transforming so far - and also the footer content.”
What We Updated:
Refreshed the Home, About, Services, Contact, and Blog pages
Created detailed service pages for SEO and easier navigation
Improved overall layout and visual hierarchy
Simplified the client journey
Optimized the website for mobile and accessibility
Created a more cohesive and polished brand presence
SEO Work Included:
Keyword research focused on acupuncture-related searches
Optimization of all pages and blog posts
Improved metadata and page structure
Better keyword targeting for local and service-based searches
Homepage
Before
After
About Page Design
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After
Detailed Services Page Design
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After
The Results: Higher Rankings, More Visibility, More Confidence
In less than three months, Zelena Medicine saw major improvements in both visibility and search rankings.
Outcomes Included:
27 keywords improved in ranking
Average keyword position improved from 21.81 to 8.21
20 keywords ranking in the Top 3 results
Website visits increased by 171% in less than 3 months
Most importantly, Mishe started seeing more people finding the website organically.
“Already noticing that more people are seeing my website.”
And beyond the numbers, the process itself felt supportive and collaborative.
“Samantha is fantastic to work with. Efficient, organized, and generous with her resources. I am so very impressed with how much we achieved and very happy with the finished work. I would recommend her any day. I also love that the experience felt very human to human - no overhyped techy marketing vibes.”
Ready to Refresh Your Acupuncture Website Design?
If your website feels unfinished, hard to manage, or invisible in search results, a Refresh Intensive can help you create a more polished, strategic foundation—without losing control of your website.
