Acupuncture Website Design Refresh for a Growing National Program
Website Refresh Intensive
Auricular Acupuncture Wellness Program
The Challenge: A Basic Website That Needed Room to Grow
When Vanessa Ebertz reached out about the EAR Acupuncture Resilience Program, the website had a simple starting point—but it needed more structure, stronger branding, and SEO support to match the vision for the program.
This business offers auricular acupuncture wellness programs, primarily through in-house workplace and organizational wellness initiatives. As the program expanded, the website needed to feel more professional, easier to navigate, and ready for future growth.
Vanessa shared the core need clearly:
“Needed improvements to a basic website and SEO help.”
Because I had already worked with Vanessa on her Blue Frog Wellness website, she knew I could help create a strategic foundation for this next venture as well.
The Goal: Build a Stronger Website Foundation
Vanessa booked a Website Refresh Intensive to turn a general landing page into a full website that could support long-term growth.
The priorities included:
Expand the website beyond a single landing page
Improve overall design and user experience
Build stronger SEO foundations
Clarify services and program benefits
Create room for future practitioners and locations
Support word-of-mouth traffic with a professional online presence
The Refresh: Strategic Design + SEO for Expansion
Because this program is designed to grow nationally, the website needed to feel clear, credible, and scalable.
What We Updated:
Expanded the brand color palette for a more polished visual identity
Found and optimized stock images aligned with the brand
Planned a smoother user journey from first visit to inquiry
Designed dedicated Home, About, Services, and Contact pages
Built a cleaner navigation structure
Created a website framework ready for future expansion
SEO Work Included:
Keyword research related to acupuncture services and wellness programs
Search engine optimization across the site
Improved page titles, descriptions, and structure
Stronger visibility for future searches as awareness grows
Homepage Design
Before
After
About Page Design
Services Page Design
The Results: A Website Ready for Growth
The EAR Acupuncture Resilience Program website is still new, and much of the growth currently comes through referrals and word of mouth.
But now, the business has a professional website built to support that momentum—and ready to be found as more people search for the program.
Outcomes Included:
Growing website traffic since launch
Strong SEO foundation in place
Professional multi-page website replacing a basic landing page
Built to scale as practitioners and locations are added
Vanessa shared: “If you are looking for a website refresh and need help with SEO strategy for your future marketing initiatives, Samantha will get your website all set up with a strong foundation! The process was seamless, very well thought out to keep things efficient and overall a very good experience!!”
Ready to Refresh Your Acupuncture Website Design?
If your website feels basic, outdated, or unprepared for growth, a Website Refresh Intensive can help you create a stronger foundation with better design, smarter SEO, and room to scale.
