A Calming Chiropractor Website Design for Craniosacral Care
Refresh VIP Day
Chiropractor & Craniosacral Therapist
The Challenge: A Website That Didn’t Match the Practice or Attract Clients
When Dr. Becky Higginson reached out, her Squarespace website was less than a year old—but already felt outdated.
“It’s scattered, lacks clarity,” she said. “The actual site feels a bit generic but also gets the information across.”
She had been mostly booked out for months, but when her schedule started to slow down, Becky noticed something: new patients rarely said they found her through her website.
She knew her online presence wasn’t working as hard as it should—especially for a chiropractic practice that offers something completely different from the norm.
So we booked a Refresh VIP Day to clean up the design, simplify the navigation, improve SEO, and shift the messaging to focus more on craniosacral therapy.
“This website was made less than a year ago and it’s already feeling a bit outdated.”
The Refresh: A Calmer, Clearer Website Experience
Grounded in Strategy and Style
Becky’s brand already had a strong foundation, so we focused on refining and elevating it. Her original site leaned clinical and standard—but her work is far from it.
In her questionnaire, Becky said:
“I like how it’s more feminine than most chiro websites—the work I do is VERY different than what people expect of a chiro visit. Would love a softer feel—rounded edges.”
We expanded her earthy color palette, rounded out sharp design elements, and curated images that better reflected the calm, restorative nature of her care.
What We Did:
Redesigned all key pages to support a clearer user journey
Softened visuals and layout to match her practice tone
Added and optimized service pages: TMJ Therapy, Craniosacral Therapy, Chiropractic for Kids, and a resource page for Practitioners
Refined the blog layout and contact page
Updated site structure for better flow and accessibility
Performed in-depth keyword research and implemented SEO best practices sitewide
Optimized the mobile experience and improved site speed
Homepage Design
Before
After
Services Page Design
Before: General Services
After: Craniosacral Therapy
Acupuncture for IVF Services Page Design
Before
After
The Results: First-Page Keywords and a Site That Reflects Her Work
Since launching the refreshed site, Becky’s visibility has already improved significantly:
9 keywords now ranking on the first page of Google
Average keyword position improved from 43.5 to 20.27
A beautiful, functional website she feels proud to update on her own
“It looks great—thank you! Excited to see how SEO starts to shift.”
Even more importantly, the website now feels like her. It reflects the softness and depth of her care—and makes it easier for the right people to find and trust her.
Ready to Improve Your Chiropractic Website Design?
If your site feels outdated, unclear, or isn’t bringing in the right clients, a Refresh VIP Day gives you a beautifully strategic and SEO-optimized foundation that feels like you.
