UX - What is It and Why is It Important

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Today I’m talking about UX – what it is any why it’s important. This is a topic that I’ve wanted to a cover for w while, but I wanted to make sure that I could bring you the best information possible and show you how I use this in my own business so that you can start thinking about this topic as you make decisions for your website or for other areas of your business.

Today we’re going to cover what UX is, why it’s important, how you can think about this during the design process and as you make updates to your website, and how you can perform a UX test on your own website and my experience with UX testing on my own website.

You can get a free download to help you perform a UX test with some questions you can use, you can get that at www.lemonandthesea.com/uxtest.

Topics Discussed:

  • What is UX
  • Why UX design is important
  • The UX design process
  • How you use UX thinking to update your website
  • Performing a UX test on your website
  • My experience conducting a UX test and what I learned

Resources Discussed:


What is UX?

UX stands for user experience and covers a wide range of things, including products, courses, websites, stores, etc. It looks at the what, when, where, why, how, and who of a user and their use of your website. User Experience design needs to look at every stage of the lifecycle, from their first visit to hiring you, working with you, to giving feedback and referrals with the goal of making your website, product, service, etc. serve your clients in the best way possible.

Why is UX Important?

You’re already doing some of this without knowing it, but if you understand how to do it, you can do a better job. Just remember that User Experience Design is a process and you will always be making tweaks based on data.

What is the UX Process?

Strategy – what is the goal of the website? What do the visitors want? Look at your objectives, business needs, user needs, then determine how you're going to measure your website's success and make a list of things you need to research further.

Scope – what features does the website need to have? This includes technical features and content that you need to include. To prioritize, create a list of must, should, could, and would items to direct your efforts.

Structure – how will all the pieces fit? This is like a short outline that just layouts out how things make sense

Skeleton – what components will make the website usable? Consider the Interface design, navigation, information design and create an wire frame to see where things will go and how they will function.

Surface – what will it look like? This is what everyone thinks of as design, but if you just start here, then you haven’t thought out how everything else will work. It includes layout, branding, color, and uniformity.

How can you use UX thinking to update your website?

Be human – remember that you are a human interacting with other humans through technology. The website you're designing is just the bridge. Your design should:

  • Guide Them – don’t get in their way or leave them handing
  • Don’t confuse them – don’t frustrate them or make them feel stupid
  • Give feedback
  • Set them up for success  

Performing a UX test

  1. Choose the questions/tasks
    • Opening questions
    • General tour
    • Tasks
    • General & Follow-up questions
  2. Choose a person
    • Doesn’t have to be a dream client, but should have the same amount of familiarity with technology. If possible, choose 3-4 people and run multiple tests – this will show you where people are confused most often
  3. Conduct the test
  4. Review the results & make a plan

Need more help?

Get the Guide to see example questions, tasks, and my tips for conducting a successful UX test.

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