Running a Business as a Side-Hustle with Shannon Mattern


Today I’m talking about running a business as a side-hustle with Shannon Mattern. We chat about a lot of topics, including how she got started with her business and the transition she made to running it full time. We also talk about how you can run your business as a side-hustle in a way that benefits your business and the difference between that and running a full-time business. Shannon shares about creating a strategic plan when you’re running a side-hustle and some tips for balancing a full-time job, running a business, and self-care, as well as how you can transition to a full-time gig and the things that you need to do to prepare.


Connect with Shannon:

Shannon Mattern shows side hustlers, bloggers, entrepreneurs and freelancers how build a website, grow an audience via online marketing and turn their expertise into income.  You can think of Shannon as your WordPress BFF! Through her signature course, the 5 Day Website Challenge, she has empowered over 6,600 people to DIY their website with WordPress. Shannon’s mission is to empower those who want the freedom, flexibility and financial independence that an online business can provide by removing the tech barriers holding them back! In January of 2018, Shannon transitioned from side-hustler to self-employed. She shares her journey, strategies and tactics via her podcast, Pep Talks for Side Hustlers at www.peptalksforsidehustlers.com/itunes (or wherever you listen to podcasts).

Topics Discussed:

  • How running a business as a side-hustle is difference from doing it full-time

  • The benefits of a side-hustle

  • Talking to clients about your side-hustle and setting boundaries

  • Creating a strategic plan for growing your business

  • Tips for self-care while working a full-time job and running a side-hustle

  • How you can prepare to transition your side-hustle to full time

  • Shannon’s words of encouragement to side-hustlers who can’t leave their day job

Resources Discussed:

Action Steps:

  1. Figuring out your magic number - what do you want to make a month/a year from your business

  2. If you don't love your day job, journal your 10 likes and 10 gratitude’s  about your job every morning

  3. Figure out how you can be more creative with your schedule to have time to grow your business

Partnering with an OBM with Brooke Jackson


Today I’m talking about partnering with an OBM or team with Brooke Jackson. Brooke starts by explaining what an Online Business Manager does and how they work with business owners. We discuss the types of tasks an OBM can do and what they won’t do in your business. We then talk about building a team, with or without an OBM to help, including choosing the right people to hire, on-boarding new team members, and managing your team.


Connect with Brooke:

Brooke Jackson is an Online Business Manager (OBM) for female entrepreneurs who are ready to take their business to the next level. She genuinely helps female online-business owners by taking over almost all of their current operations, business systems, team leading, planning & timelines, launches, and project management. Brooke has a passion and love for animals, worldly cultures, and online business.


Topics Discussed:

  • What an OBM does and how she can work with a business owner

  • The main types of tasks that an OBM can do for a business

  • How to partner with an OBM

  • What an OBM won’t do in your business

  • Tips for business owners who need to build a team, but can’t afford an OBM

  • Choosing the right type of person to hire first in your business

  • On-boarding new team members

  • Managing your team, whether or not you have an OBM to help

  • When you should start thinking about hiring an OBM for your business

Resources Discussed:

Action Steps:

  1. Start breaking down everything you do in your business and organize into daily, bi-daily, weekly, bi-weekly, monthly, quarterly.

  2. Start documenting those processes! Break out anywhere you want to record them and write out the steps you take to perform actions along with guidelines & loom videos if needed

  3. Start assessing yourself as a leader. Get to know yourself and your working style.

Managing Entrepreneurial Anxiety with Wendy Breakstone


Today I’m talking about managing entrepreneurial anxiety with Wendy Breakstone. We have a great conversation for you to listen in on today talking about why entrepreneurs tend to struggle with anxiety, how we can set and achieve goals in our businesses, and some recommendations for future planning. Wendy also talks about systems that we need to set up in our businesses that are fairly simple to help you get started and feel confident when you’re showing up in your business and for your clients.


Connect with Wendy:

Wendy Breakstone is a Business Success Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presence, and foundational business systems. She got her own entrepreneurial start helping independent retail owners take control of their bookkeeping and business systems and soon transitioned to helping clients build and integrate ecommerce into their marketing and brand strategy. Today Wendy follows her passion for coaching entrepreneurs that struggle with business anxiety, overwhelm and frustration. She helps them take control and feel more confident by creating simple systems and strategies for long-term success. Wendy believes that when you simplify, success follows.

Topics Discussed:

  • Some reasons why entrepreneurs tend to struggle with anxiety

  • How to set and achieve goals when anxiety gets in the way

  • Wendy’s recommendations for choosing what to focus on when planning for the future

  • The systems you should set up to help your business grow without getting overwhelmed

  • Why the world needs you to show up in your business, even you’re worried

Resources Discussed:

Action Steps:

  1. When setting big goals, do Wendy’s visualization experience

  2. Set a single daily action

  3. Write a list of to-do’s for the day each morning

Customer Service is Queen with Catherine Hildner


Today I’m talking about how customer service is queen with Catherine Hildner. We have a great conversation about why customer service is important, what it looks like in our businesses, and how we can set everything up to be really customer focused. Catherine talks about her experience with both good and bad clients and how she has evolved her customer service over time. We also talk about how you create a one-of-a-kind experience without spending a lot of money. I suggest you go check out the Customer Service 101 Hack Sheet she references at the end of the episode – there will be a link to that in the show notes.


Connect with Catherine:

Catherine Hildner is the creator, designer and heart and soul behind Kitty Meow: A Creative Boutique. At Kitty Meow you can shop beautifully designed paper goodies based on your mood, witty or sweet. Whether you're looking for something witty and even a little rude, or prefer sweet sentiments, she's got you. Catherine is also a wife, mother, anchor-loving philanthropist, and Customer Service Queen.


Topics Discussed:

  • The most important parts of having good customer service

  • How you can set up your business to serve your customers well

  • Owning up to your mistakes and celebrating your wins

  • Saying no to potential clients who aren’t a good fit

  • Breaking up with a bad client

  • How you can create a one-of-a-kind experience without spending a lot of money

  • Customer service when you have employees or contractors working for your business

Action Steps:

  1. Create a set of systems and processes for on-boarding customers

  2. Find thoughtful details to include in your customer service

  3. Own up to your mistakes with your customers

Accounting, Bookkeeping, and Client Appreciation with Nadia Anderson


Today I’m talking about accounting, bookkeeping, and client appreciation with Nadia Anderson. We cover a lot of topics in this show including the differences between accounting, bookkeeping, and financial planning, and the types of systems you should have in place as a business owner for your finances. We also talk about getting ready for tax season with quarterly taxes and deductions and how all of that works. Then we talk about client appreciation and how Nadia has used that to build both of her businesses and really create relationships that are ongoing so that she can continue to work with clients, vendors, and team members that she loves.


Connect with Nadia:

Nadia Anderson is the owner of Virginia Grace, an event management company that creates stress free celebration memories for its clients. She is a certified public accountant (CPA) and a chartered global management accountant (CGMA) with twenty years’ experience. In her accounting practice she supports creative business owners and nonprofit organizations with her unique blend of creativity and business aptitude and experience. She enjoys sharing information and giving practical advice for entrepreneurs to be successful. Follow her on Instagram and Facebook @NadiatheCPA and @vagraceevents.

Topics Discussed:

  • Staying on top of your finances so you aren’t rushing to prepare for tax season

  • The difference between accounting, bookkeeping, and financial planning

  • Building a dream team and who should be on it

  • The types of systems business owners should have in place for bookkeeping and taxes

  • What quarterly taxes are and how they might benefit your business

  • Business deductions including meals and clothing

  • How client appreciation benefits business owners

  • Building referrals through showing appreciation to both clients and vendors

  • How Nadia shows appreciation to her clients before, during, and after working together

Resources Discussed:

Action Steps:

  1. Build your dream team of an accountant, financial advisor, lawyer, insurance agent, and banker

  2. Set aside time every month (or more often) to look at your finances

  3. Consider ways you can show more appreciation to your clients and team members

Creating Your Email Welcome Sequence with Sarah Anderson


Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.


Connect with Sarah:

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.


Topics Discussed:

  • Why you need a welcome sequence for your email list

  • Setting a goal for your welcome sequence

  • The types of emails to include and how often you should be emailing

  • Selling in a welcome sequence without feeling pushy

  • Common objections business owners have to creating welcome sequences

  • Setting up your email list so that everyone gets the right emails at the right time

  • Where subscribers should go after they’ve completed your welcome sequence

Resources Discussed:

Action Steps:

  1. Decide on a goal for your welcome sequence

  2. Start to plan the purpose for each email in the sequence

  3. Schedule a time to write your emails with a deadline

Planning for Maternity Leave with Arianna Taboada


Today I’m talking about planning for maternity leave with Arianna Taboada. We cover a ton of information specifically for expecting entrepreneurs, but even if you are looking at planning for the future and taking a leave in your business, this is a really helpful episode. We talk about how a baby is going to affect your business and Arianna’s tips for babyproofing while you’re still in the planning stages. She also gives us tips on changes we can make to our website and how we can let our current clients know what our plans are in advance so everyone is prepared for what’s to come. She also talks about building a support network when we find out we’re pregnant and why it’s important to have a transition time to learn the balance between new motherhood and business.


Connect with Arianna:

Arianna is a maternal health expert, author, and owner of a consulting firm that helps female founders intelligently design maternity leave plans that meet their business model and personal needs.  Prior to her consulting practice, Arianna worked on maternal health issues for over a decade as a health educator, a social worker in a mental health clinic, a reproductive health researcher, and a yoga therapist. She draws from her expertise as a maternal health professional, combined with her experience as a business owner and mother, to provide highly personalized services for service-based entrepreneurs. She is deeply committed to providing on-going, multi-faceted support that meets the professional, physical, mental, social, and emotional needs of entrepreneurs as they babyproof their business and navigate new motherhood. Arianna lives, works, and plays with her family in Berkeley, California.

Topics Discussed:

  • How having a baby affects your business as an entrepreneur

  • Tips for babyproofing your business while you’re pregnant or when you’re thinking about starting a family

  • Changes you can make to your website to help as you plan for maternity leave

  • How to let your current clients know about your leave plans

  • Building a support network for the post-partum period

  • The importance of having a transition time as you get back into business after having a baby

Resources Discussed:

Action Steps:

  1. Review or develop your standard operating procedures for your core business operations.

  2. Conduct a time audit for 2 weeks.

  3. Learn from other entrepreneurs with similar businesses and what they did for maternity leave.

Copyrights and Trademarks with Caroline Fox

audio Block
Double-click here to upload or link to a .mp3. Learn more

Today I’m talking about copyrights, trademarks, and all things intellectual property with Caroline Fox. We cover a ton of topics, so this is a busy episode but it’s full of great information. We talk about copyrights – what they are, how you can get one, why you need one, and what you can do if someone steals your work. Then we talk about trademarks and why they’re important and how they can benefit you. Caroline gives us some great insight into steps we can take to make sure that our business is set up legally and that we are taking advantage of everything that we can so that our small businesses can really get out there and grow with the protection that we need.


Connect with Caroline:

Caroline Fox is the principal attorney at my law firm, CJFox Law, and has been named to Virginia's "Legal Elite" list for the past two years. She also founded the Engaged Legal Collective, an educational resource with templates, guides, and workshops for wedding pros. She’s been lucky enough to speak at conferences like Wedding Wire and Destination Wedding Planners Conference, and has  written for Wedding Business Magazine and Rising Tide Society. She lives in Richmond, Virginia with my dog, and is otherwise pretty boring.


Topics Discussed:

  • What intellectual property is and why it matters for creative entrepreneurs

  • The difference between copyrights, trademarks, and trade secrets

  • What qualifies as a trade secret and how you can protect them

  • When you need a copyright and how to get one

  • The benefits of having your work registered as a copyright

  • Steps you can take if someone steals your work

  • What you should trademark and why working with a lawyer is beneficial

  • The trademark registration process

Resources Discussed:

Action Steps:

  1. Make an evaluation of intellectual property is valuable in your business

  2. Research lawyers in your area to help you if needed

  3. Start putting preemptive steps in place to prevent issues

Finding Your Personal Style with Meghann VanderBaan


Today I’m talking about find your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe. We talk about dressing for everyday life and conferences, as well as how we can put together outfits that make us feel confident.


Connect with Meghann:

Meghann VanderBaan is not your typical personal stylist who recommends fancy designer outfits. She helps moms and business owners ditch the yoga pants to gain confidence. Through her style guides and coaching programs, she enables women to dress themselves beautifully for the lifestyle they actually have.


Topics Discussed:

  • Why it’s important for entrepreneurs to have a personal style

  • The benefits of having a personal style when shopping and planning outfits

  • Tips on cleaning out your closet

  • How to find your personal style

  • Finding clothes that fit and work for your life

  • How to style your clothes to look pulled together

  • The building blocks for creating a pulled together look

  • Dressing for everyday life and conferences or events as an entrepreneur

  • How having a personal style can really increase your confidence

Resources Discussed:

Action Steps:

  1. Clean out your closet and get rid of what isn't working for you

  2. Create a Pinterest board of outfits that you love

  3. Make a list of the pieces that you're missing from your closet that you can purchase for yourself

Understanding Website Policies and the GDPR with Christina Scalera


Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get started on this journey without freaking out about it.

 I loved talking with her about this (and Christina is who I got my GDPR-compliant privacy policy from), so I recommend you check out The Contract Shop and listen to this episode when you have a chance to take notes and figure out what you need to be doing for your own website based on where you’re located and your business.


Connect with Christina:

Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

Topics Discussed:

  • The difference between a website privacy policy and terms & conditions

  • Why you need a privacy policy

  • The GDPR and who it affects

  • Christina’s take on the GDPR and how she’s implementing it in her business

  • Updates you may need to make to your newsletters and opt-ins

  • What the cookie banner you’re seeing everywhere is and why you need one

Resources Discussed:

Action Steps:

  1. Go to thecontractshop.com/quiz to find out where your business is at legally

  2. Put it in your calendar to listen to this episode again to take notes

  3. Remember that when you say you're bad at something, it's a story you're telling yourself