Creating Your Email Welcome Sequence with Sarah Anderson

Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.

Connect with Sarah:

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.

• Website

• Instagram

Topics Discussed:

• Why you need a welcome sequence for your email list

• Setting a goal for your welcome sequence

• The types of emails to include and how often you should be emailing

• Selling in a welcome sequence without feeling pushy

• Common objections business owners have to creating welcome sequences

• Setting up your email list so that everyone gets the right emails at the right time

• Where subscribers should go after they’ve completed your welcome sequence

Resources Discussed:

• Ash Ambridge with The Middle Finger Project

• Loom

• ConvertKit

• ConvertKit tutorial to creating segments

• MailChimp tutorial to creating segments

• ActiveCampaign tutorial to creating segments

Action Steps:

1. Decide on a goal for your welcome sequence

2. Start to plan the purpose for each email in the sequence

3. Schedule a time to write your emails with a deadline