Is Your Website Working for You? Creating a Strategic Website
Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13.
This episode is useful whether you’re DIYing your website, getting by until you can hire a designer, or if you’re working with a designer now so that you know what to look for and ask for in a strategic website design project. Because that’s what I’m all about – using strategy in your website design so that it doesn’t’ just look good, but it also functions well and helps you grow your business.
I’m going to cover a couple of techniques for evaluating if your website is working for you and I’ve also got a checklist you can download at www.lemonandthesea.com/15download.
Topics Discussed:
The importance of having a strategy behind your website design
Why you need to test and change your design
Creating simple, easy to use navigation and what you should include
Why using website standards can help your design
Why your content is important to your website visitor’s experience
Things to check to make sure your content is working for you
The importance of having a call-to-action on each page
Creating a contact form that makes it easy for people to use
How the design of your website can support your main purpose
Why knowing your audience is important for your website
The tools I use with clients to test my website designs
The importance of testing and changing your design
My #1 recommendation for creating a strategic website
How strategic design serves your clients and customers
