Your website should be a miniature golf course, not an escape room

One of the most common issues I see when I visit a website is that I have no idea where to go next.

I’ll land on a site from social media or a Google search and be interested in learning more, but I get stopped by a confusing jumble of options and links.

I don’t have time to fall down the rabbit hole, so just like most people, I bounce right off and look somewhere else.

The lesson for you? Make it easy for people to learn what’s next (and ultimately how to pay you all the dollars).

When your menu is filled with links and drop-downs or your homepage lists every possible option someone could ever imagine, visitors get overwhelmed.

And I get it - you want to show them everything you have to offer and give them the chance to find what they’re looking for. But people aren’t built that way - we want less decisions, not more.

That’s why you have to think of your website as a miniature golf course, not an escape room. You’re giving them the exact path to take so they end up where they need to be - instead of leaving them to pull on candlesticks, empty bookcases, and be told by a disembodied voice that “that is not part of a clue.”

Map it out for them step by step.

Then, starting with the end goal, make sure each page of your website links to the next step in moving towards that goal. Then remove any links and buttons that aren’t part of that journey.

Your website needs to be simple to navigate and every link and page should have a purpose - no decorative glass jars that may or may not be the clue to beating the escape room record.

P.S. If your website is more like an escape room than mini golf, sign up now for a website audit and get feedback on each age of your website and how you can move people forward towards working with you.