Work on your website before your marketing strategy
Is creating a marketing plan on your to-do list for 2023?
Social media is buzzing with people talking about how marketing is changing and why 2023 will be the year of fill-in-the-blank marketing (relationship, video, email, 1-to-1).
Marketing trends come and go, but no matter how you plan to market your business in 2023, you need a strong foundation first.
What no one is telling you is that your website is the most important piece of your marketing plan because it’s the one place that all of your dream clients will end up before deciding to work with you.
🤝 Referrals from a Facebook group? Those interested future clients are checking out your website.
📧 Sending multiple emails a week? Your subscribers are reading your sales page and applying through your website.
💃 Recording Reels and TikTok videos every day? Your followers learn more about what you do from your website.
📈 Working hardcore on your SEO strategy? Your website is critical since that’s what SEO is all about.
Your website is where all traffic leads to, no matter where it’s coming from, so it’s time to take your website off the backburner [first name] and turn it into a client converting machine.
That means:
Having a strategy to move people from landing on your homepage to applying to work with you
Using design to keep people reading
Keeping your menu simple so it’s easy to find out how to work with you
Sharing enough information to reach the right people (and Google)
Showcasing your expertise and making people trust you
If you aren’t sure if your website is ready to support your 2023 marketing plan, free website review to learn how you can convert more clients with just a few updates.
