Whenever I talk to people about my website design services, they always ask which platform I use to design. There are so many out there (and I’ve tried quite a few), but I’ve chosen to stick with Squarespace design because it meets the needs of my dream clients – even needs they didn’t know they had.
While some designers and online business owners are supporters of using other platforms, especially as a business grows, I’ve found that Squarespace is the best balance of beautiful design, easy-to-use functions, and integrations.
Here are some of the reasons I love Squarespace websites for my creative entrepreneur and small business clients – and for myself:
Low cost for basic websites
Squarespace offers plans starting at $16/month for up to 20 pages (less if you pay yearly). If that isn’t enough space, it’s easy to upgrade to a plan with unlimited pages for just $26/month. And, if you sell products through your website, you can choose an e-Commerce plan that allows you to pay less in fees when someone purchases.
Easy to update their own website
One of the main reasons my clients come to me for a website design is because they are frustrated with their current website. It’ shard to update – if they can even figure out how to do it on their own – and out of date because of constantly changing templates and versions.
Squarespace makes design easy because it’s a drag and drop platform with lots of different block options to meet all of your needs.
It’s also very easy to edit text on your website – without touching the code – which is important when you want to make a quick change without waiting for a designer or developer to have an opening in their schedule.
Another great feature is that Squarespace is designed to work across every platform and device – which is extrememly important now that most people visit websites on their phones. You can even check the tablet and mobile layouts while designing on your desktop.
I’ve heard a few people complain that you can’t have page templates in Squarespace to make designing multiple pages with the same layout easy – but that isn’t actually the case.
You can create your own page templates by adding a design as an unlinked page and then duplicating it and updating the content. To learn more check out this post.
Creating page templates for my clients makes it easy for them to add new projects to the gallery or play around with the layout without worrying about messing up the live website.
Full ownership of their website
Squarespace makes it really easy to both me and my client to have access to the website during design and for me to transfer ownership once the project is completed – and I can remain on the website to make updates in the future. Check out this post to learn how to set permissions for your website.
Can see the design concept live
When designing anything for my clients - brands, websites, or collateral - I always start by designing a concept. This allows my clients to look at the ideas that I have based on their business, questionnaire answers, and our conversations before I finalize anything.
Squarespace makes this really easy for website design because I can create the concepts in Squarespace so clients can see how their website will actually look live instead of imagining a PDF becoming a working site.
We can also collaborated on changes via phone or chat so clients can see updates as they happen, which makes giving feedback and making changes much easier and faster.
Check out this post for some great ways to increase your SEO with Squarespace’s built-in features and a few tricks.
Customizations are available and can really make the design their own
Great customization options that still allow someone who isn’t’ web-savvy to update their own website. That means that even if I add lots of custom features to a website, my clients can still edit pages and make updates on their own without worrying about messing up the code.
Great tutorials through Squarespace
Squarespace’s tutorials are in-depth on every feature they offer and their customer service is quick to respond to issues, so you can almost always find answers quickly if you can’t – or don’t want to – wait for a designer to help you out.
Squarespace is set up to easily integrate with MailChimp (for email newsletters), Acuity (for scheduling), social media, and G Suite (for email). While you can certainly use other tools with Squarespace, their integrations make these easy to set up and maintain when you don’t want to mess with code.
Always coming up with new features
Squarespace is always developing new features and fixing bugs that have been reported, but you don’t have to worry that these updates will break your website like on some platforms. They always do beta tests with memebers of the Squarespace Circle (that’s me!), so they know that everything is working correctly.
And if you choose to work with a designer who is a Squarespace Circle member, you can use these beta items on your own website before they are released to the public (no promises they’ll work perfectly right away though).
Because Squarespace creates and manages all of the integrations with their websites, there is little chance that there are loopholes people can exploit to hack a website. This may not seem like a big deal when you’re first starting out, but if you’re hacked and lose your entire website (I had this happen to a client), you know how frustrating and time consuming that can be.
When you’re just starting a business, you may not know whether you want to offer products or courses that require e-Commerce capability – and that’s okay. Squarespace allows for e-Commerce on any plan and template, so you can add it at any time.
Great for any small business owner
Squarespace’s versatile templates and functions make it a great platform for any small business owner including wedding professionals, instructors, virtual assistants, designers, authors, bloggers, physical businesses, interior designers, and podcasts. If you can create a business, you can use Squarespace to design your website.
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Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family. I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.